TITLE:

EFFECTS JF E-MARKETING JN THE PERFJRMANCE JF NADRA

INTRODUCTION:

E-Marketing or electronic marketing refers to the application of
marketing principles and techniques via electronic media and more
specifically the Internet. E-Marketing is the process of marketing a
brand using the Internet. It includes both direct response marketing and
indirect marketing elements and uses a range of technologies to help
connect businesses to their customers.By such a definition, eMarketing
encompasses all the activities a business conducts via the worldwide web
with the aim of attracting new business, retaining current business and
developing its brand identity.
Internet marketing is considered to be broad in scope because it not only
refers to marketing on the Internet, but also includes marketing done via
e-mail and wireless media.Digital customer data and electronic customer
relationship management (ECRM) systems are also often grouped together
under internet marketing.
Internet marketing ties together the creative and technical aspects of
the Internet, including design, development, advertising, and sales.

OBJECTIVE:

The objective of my research is to find out various effects of E-
marketing on the performance of NADRA.

RESEARCH SCOPE:

The scope of research will include the following points:

1.How E-marketing improves the system of NADRA.

2.How electronic customer relationship system bring changes in the
sysytem of NADRA.

3.How the E- marketers measure statistics easily and inexpensively.

4.How the E- marketing is inexpensive when examining the ratio of cost to
the reach of the target customers of NADRA.


RESEARCH METHODOLOGY:

Research will be qualitative and based on non-probablity sampling
techniques.

SAMPLING:
Convenience sampling will be used .Sampling size will be of 10-30 people
having a job at NADRA.



DATA COLLECTION:
The primary source of data collection will be focus group,questionnaire
and interviews of professional and Government authorities.

The secondary source will be books,newspapers,articles and websites.