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Objectives
Bounce Rate:
Visits:
Bounce rate is the percentage of single-page visits
Visits represent the number of
(i.e. visits in which the person left your site from the
individual sessions initiated by all the
entrance page).
visitors to your site.
Calendar/Timelines:
You can select a different
timeline or date range for
extracting data.
Data Comparison:
Data of two different
timelines can be
compared.
Interface & Navigation
One Metric:
Here you can select the
metric in which you want
graph to be displayed.
Compare to site:
Your site can be compared on various
available metrics with other industry
specific sites & displayed on the
graph.
Interface & Navigation
Visitors Overview:
Track all the details about your site visitors, who they are? Where they
came from? Etc.
• Map Overlay: Measure traffic volume (visits, pageviews), but as well visitor
quality (pageviews per visit, conversion rates, per visit value, etc) metrics by
geographic region. The default view is by continent, but can be narrowed right
down to city level.
• New vs. Returning: Comparison between new visits and returning visits
• Language: Language was used by user to view site pages.
• Visitors Trending: Check various metrics such as Visits, Absolute Unique
Visitors, Pageviews, Avg. Pageviews, Time on site, Bounce Rate, and New Visits
• Visitors Loyalty: Reports the number of visitors visit your site a number of
times. Recency (Reports the no. of returning visitors visited earlier on your
site), Length of visits (Reports the average spend time on site by a no. of
visitors ) and Depth of Visits (Reports the no. of page viewed by a no. of
visitors of website)
• Browser Capabilities: Browsers used by users to view your site, like Internet
Explorer, Firefox, Safari, and Opera
• Network Properties: Reports Network Location, Host Names and Connections
Speed
Interface & Navigation
Referring Sites: How do the people referred from other sites compare to the "average" visitor to your site? The graph shows the overall
trends in traffic volume from referrals while the table lists the sites driving the trends.
Search Engines: How does search engine traffic compare to traffic as a whole to your site? The graph shows overall trends while the table
lists the search engines driving the trends.
Keywords: How does traffic from search keywords compare to traffic as a whole to your site? The graph shows overall trends while the
table shows the keywords driving the trends.
Interface & Navigation
Top Content
Shows you the most popular pages on your site and what they contribute to your site’s overall performance.
Content by Title
Which are the most commonly viewed groups of pages on your site (grouped by title), and how are they used? This report provides the
same information that is in the "Top Content" report, but aggregated by title tag value.
Content Drilldown
This report allows you to view your content by drilling down into the folder structure you've set up on your site.
Interface & Navigation
Total Conversions: A daily or hourly breakdown of total
goal conversions.
Conversion Rate: The percentage of visits that result in
the visitor taking an action that you have defined as
important to your business.
Abandoned Funnels: Goal abandoned funnels shows the
number of times a visitor started a conversion activity
without completing it.
Goal Value: Goal Value is the total revenue realized from
goal conversions.
Funnel Visualization: At what point do visitors who
begin a defined funnel process abandon it?
Benchmarking
Benchmarking is an optional Google Analytics service that shows how your website's statistics compare against
other industry verticals.
In the beta version of this service, you are able to compare your site's Visits, Pageviews, Pages per Visit,
Bounce Rate, Average Time on Site, and New Visits data against benchmark data from categories of other
participating websites.
You can use this data to gain broader context for your site so you can identify additional opportunities to improve
your site's metrics.
Filtering Data