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MARKETING QUESTIONNAIRE 1. What is the marketing strategy of indigo and its target market? Ans.

2. What is the competitive advantage of indigo over its competitors? Ans.

3. What are the recent marketing challenges faced by indigo and how are they being met? Ans.

4. What are the reasons for the reduction of indigos marketing share? Ans.

5. What are the steps taken by indigo in order to sustain its market share? Ans.

6. It is a common perception among the masses & they firmly believe that indigo has highest rates in comparison to other service provider, why is that so? Ans.

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