MG 220 Marketing Management

BBA 10 - Sec A Fall 2011 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk

Topics to be covered Part 5, 6 & 7

Post Mid-term II content

Class Presentation | Session 23 onwards

Part 5
Shaping the Market Offerings
[Chap 12] > Product Characteristics > Differentiation > Product & Brand Relationships (selected topics)
The Product hierarchy Product Systems and Mixes

> Packaging, Labeling, Warranties, and Guarantees [Chap 13] > The Nature of Services [Chap 14] > Understanding Pricing > Setting the Price
MG 220 Marketing Management 2

Part 6
Delivering Value
[Chap 15] > Marketing Channels and Value Networks > The Role of Marketing Channels [Chap 16] > Retailing (selected topic)
Types of Retailers

> Private Labels (intro only) > Warehousing (intro only)

MG 220 Marketing Management

Part 7
Communicating Value
[Chap 17] > The Role of Marketing Communications > Developing Effective Communications > Deciding on the Marketing Communications Mix

MG 220 Marketing Management