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BCG QUESTION MARKS (high growth, low market share) Consumes large amount of money Generates small amount of money Vertical freezers can be easily categorized as BCG QUESTION MARK It is a relatively new product that has set its foots in the home appliances category Customers are yet to become aware of it Much investment needs to be done to market it otherwise it will become DOG
FROM THE ABOVE BCG ANALSIS IT CAN BE SUMMARISED THAT : MICROWAVES whose high share and high growth assure the future for our company if it becomes CASH COW; REFRIGERATORS will supply funds for that future growth; VERTICAL FREEZERS should be converted into stars with added funds.