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  • Uim - 11

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    Ajeta Bhatia
    6 Ansichten7 Seiten
    Complexities of Indian Markets: Infrastructure, Indian mindsets SCHIZOPHRENIC INDIA Many Indians, Evolving Differently Plurality 62 Socio +cultural regions 23 Languages Diverse food habits Climate condition cultural orientation Logic of the Demand Segment uHavesP and uhave +not's uhave somesP and 'have some more's'my Target Indiau Consumer classes Pbenefit maximizersP; ucost-benefit optimizers

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    UIM -11

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    Complexities of Indian Markets: Infrastructure, Indian mindsets SCHIZOPHRENIC INDIA Many Indians, Evolving Differently Plurality 62 Socio +cultural regions 23 Languages Diverse food habits Climate condition cultural orientation Logic of the Demand Segment uHavesP and uhave +not's uhave somesP and 'have some more's'my Target Indiau Consumer classes Pbenefit maximizersP; ucost-benefit optimizers

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    6 Ansichten7 Seiten

    Uim - 11

    Hochgeladen von

    Ajeta Bhatia
    Complexities of Indian Markets: Infrastructure, Indian mindsets SCHIZOPHRENIC INDIA Many Indians, Evolving Differently Plurality 62 Socio +cultural regions 23 Languages Diverse food habits Climate condition cultural orientation Logic of the Demand Segment uHavesP and uhave +not's uhave somesP and 'have some more's'my Target Indiau Consumer classes Pbenefit maximizersP; ucost-benefit optimizers

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 7

    Complexities of Indian Markets: Infrastructure, Indian mindsets SCHIZOPHRENIC INDIA

    Session 11 24 October,2011

    Many Indians, Evolving Differently


    Plurality 62 Socio cultural regions 23 Languages Diverse food habits Climate condition Cultural orientation

    Logic of the Demand Segment


    Environmental shock IT & Agricultural India
    (Monsoon & US immigration)

    Government Employee Self employed

    Liberalizations Impact on Indias Schizophrenia


    Socio economic development Haves & Have not's Have somes & have some more From 3 economies to 5 economies: agriculture, manufacturing, government, services, IT

    My Target India : Implications for business strategy


    HUL ICICI Specially tailored products/services Innovative pricing & delivery system

    Variables for defining My target India


     Consumer classes
     benefit maximizers; cost-benefit optimizers; benefit point constrained cash minimizers cash constrained benefit maximizers; destitute

     Urban Rural  States  Age cohorts  Five economies

    Population stratum Based Definition Of My Target India

    The Pain (Pleasure) of strategic Business Segmentation

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