Transforming Challenges into Opportunities Dell Singapore s Experience with the Global Economic Crisis of 2008

y Primer
o o o A bit about the parent company Dell Inc. Why Asian operations are important and how Singapore is an important hub for them Tan Teng Cheong s appointment and the general mood in the Singapore office o The global economic crisis (GEC) hits and the challenges it entails, ask the key question Dell Singapore structure Products and Services, Market Size and Growth Potential, Profitability Nature of competition, how well (or not so well) was Dell positioned? Impact of GEC on Dell s Singapore operations (connects with the earlier section as well)

y Singapore Market Analysis

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y Dell s Global Market

Looking at Dell Inc. holistically --- SWOT (Strengths, Weaknesses, Opportunities and Threats) Framework o (Traditional) Competitive Advantages/Strengths o How the market (especially for PCs in the consumer segment) has been evolving and eroding it o New challenges and issues o Opportunities that can potentially be leveraged o

y Lessons from Past Recession (2001-2002)

o o o o What happened that led to the recession? IT bubble/bust. How companies coped? Examples of successes and failures Similarities with GEC and differences (from an operational perspective as it would pertain to Dell) Options available for Dell Singapore that can be implemented by Teng Cheong Options that Dell Inc can holistically implement (can expand on those from Dell Singapore or be independent of them but should not be contradictory ) Challenges and risks involved with both

y Moving Forward
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