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Tim Wu David C. McClelland (May 20 1917 - March 1998) was an American psychological theorist. Noted for his work on achievement motivation and consciousness, he published a number of works from the 1950s until the 1990s and had a hand in the creation of the scoring system for the Thematic Apperception One of McClellands most well known theories is that human motivation, is dominated by three needs. McClelland's theory, sometimes referred to as the three need theory or as the learned needs theory, categorises the needs as follows;

-the need for achievement ( N-Ach)- need to achieve, excel and succeed -the need for power ( N-Pow) - need to lead others and make an impact -the need for affiliation ( N-Affil)- need to be accepted or liked y y McClelland is 10th on the list of most Frequently Cited in Introductory Psychology Textbooks with 153 citations Completed PhD in psychology, Yale University, 1941

y Professor at Wesleyan University, Connecticut 1942-1956; American Friends Service Committee and Instructor, Bryn Mawr College, Pennsylvania, 1943-1945 y y Programme Director, Ford Foundation, 1952-53

Harvard University, 1949-50, 1956-1987, professor and chairman Department of Social Relations from 1962-1967, professor emeritus, 1987-1998 y Founded McBer and Company, 1963 Boston University, professor, 1987-1998 He was awarded the American Psychological Association Award for Distinguished Scientific Contributions.

y Human motivation, in David McClellands perspective, is a recurrent concern for a goal state or condition as measured in fantasy which drives, directs and selects the behavior of the individual (McClelland, 1985).
David McClelland, Harvard professor of psychology, was recognized internationally for his expertise on human motivation and entrepreneurship. McClelland taught and researched for 57 years. He is remembered for his unconventional methods in studying human personality.