PRESENTATION

ON

CONTENT
       START-UP HISTORY SEGMENTATION TARGETING POSITIONING PRODUCT PROMOTION         BCG MATRIX PRODUCT LIFE CYCLE NEW PRODUCT PRODUCT MIX SWOT ANALYSIS COMPETITORS RECENT WORK FUTURE

JEETENDRA KAPOOR

SHOBHA KAPOOR

EKTA KAPOOR

TUSHAAR KAPOOR

START-UP
Balaji was formed in 1994 as a private limited company. It is promoted by Ekta Kapoor, Shobha Kapoor, Jeetendra Kapoor and Tushaar Kapoor. K is meant to be lucky for Ekta Kapoor.

Balaji Telefilms has produced a number of famous serials

HISTORY
The first two serials produced by the company costing Balaji Rs 25 lakh.

Balaji's success was attributed to its early entry into the business and presence in the regional markets.

Throughout the 1990s, Western-style plots had dominated Indian television soaps.

SEGMENTATION
 SEGMENTATION is the process of grouping people or organizations within a market according to similar needs, characteristics, or behaviors.

DEMOGRAPHIC
Capturing youth and adults.

GEOGRAPHIC
Focusing on both remote rural and urban area

TARGETING

ADULTS YOUNGSTERS

HOUSE WIVES

POSITIONING
Captured the Indian television industry as well as the Indian cinema The wide concept of balaji telefilms has grasped all the relations. Incrementally recognized but every single individuals. In a short span of time ranging since 1994 to 2011 the success rate of balaji telefilms has been at a high place.

PRODUCT
HUM PAANCH
Kyunki saas bhi kabhi bahu thi ..

Kahaani ghar ghar ki . Kasauti zindagi kay . Kasturi..

PRODUCT CONT..
Pavitra Rishta.. Pyaar Ki Ye Ek Kahaani..

Parichay..

Tere Liye..
Bandini..

PROMOTION
Press conferences are organized to launch a films music.

Often seen film songs being used in the serials.

Used to promote their movies and serials in reality shows.

BCG MATRIX

PRODUCT LIFE CYCLE

NEW PRODUCTS
SHOOTOUT AT WADALA (2012)

KYA SUPER COOL HAIN HUM (2012)

PRODUCT MIX
STARONE STAR PLUS
Pyaar ki ye ek kahaani Kalash Kahin kisi roz Kahaani ghar ghar ki Kasauti zindagi kay Kyunki saas bhi kabhi bahu thi kesar kasturi

SONY TV
Bade ache lagte hain Ghar ek mandir Kaisa ye pyaar hai Kahaani teri meri kanyadaan khwaish kussum

NDTV IMAGINE
bandini Kitni mohabbat hai Kitni mohabbat hai(Season 2) Sarvgun sampan

PRODUCT MIX CONTu

DD CHANNEL
Bandhan Captain House Dhun Dhamaka Itihaas Kaaun kaliren Karma- mayavi nagari

ZEE T.V
Pavitra Rishta Hum Paanch Kashti Keshav Pandit Koi aap sa koshish Mano ya na Mano

COLORS
Parichay Bari Piya

MOVIES
Ragini MMS Love Sex aur Dhokha Koi Aap Sa Krishna Cottage Kyunki..Main jhut nai bolta Shootout At Lokhandwala Shor In The City

SWOT ANALYSIS
STRENGTH
STRONG CREATIVE TEAM LOW OVERHEADS

WEAKNESS
OVER DEPENDENCE ON KEY PERSONNEL.

SWOT ANALYSIS CONT..

OPPORTUNITIES
GROWTH OPPORTUNITIES ENTRY OF NEW PLAYERS IN THE HINDI GENERATION ENTERTAINMENT SPACE

THREATS
PLUMMETING SHARE OF MASS ENTERTAINMENT COMPETITION FROM OTHER PRODUCTION HOUSES

COMPETITORS

RECENT WORKS
Company occupies a dominant space in the television content creation space.

Balaji has also diversified itself by bringing in new teams for the motion pictures, internet and mobile space.

Balaji Telefilms mobile division provides mobilespecific content in audio and video formats.

FUTURE
ANIMATION MOVIES CARTOON MOVIES BALAJI NEWS CHANNEL SERIALS ON SOCIAL ISSUES