SEO AUDIT DEC 11 HTTP://FATBALLOON.CO.

UK

Overview
Universal Music Group From Wikipedia, the free encyclopedia Universal Music Group (UMG) is an American music

group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations. Universal Music Group is a wholly owned subsidiary of French media conglomerate Vivendi. Universal Music Group owns a music publisher, Universal Music Publishing Group, which became the world's largest following the acquisition of BMG Music Publishing in May 2007.

Objectives
URL in question: http://www.universalmusic.com/ Universal Music Group SEO Audit On site Off site Power of the brand, is it performing? Does the link profile / SEO look natural?

Index
Google SERPs Page Source Ad Words Keyword Tool Keywords Impact Keywords Summary Meta Descriptions Title Tags & Site Architecture Title Tags Summary Duplicate Content Duplicate content 1 In bound links Linkscape Data Linkscape Data 2 H1 & H2 H1 & H2 overview Universal Search Universal Search 1 Universal Search 2 Content Facebook Twitter

1. Google SERPs
Google.co.uk SERPs for universal music group

2. Source of Universalmusicgroup.com
view-source:http://www.universalmusic.com/

3. Keywords Ad Words keyword tool

Out of a survey of top 100 keywords

Universalmusic.com should be ranking for the following table shows the 8 that the site actually ranks for and the positions.
Keyword( music&lil&wayne& music&by&lil&wayne& music&of&lil&wayne& lilwayne&music& lil&wayne&music& lil&wanye&music& lil&wayne&videos& little&wayne& ! Comp.( Global(Searches(p/m( Google(UK( 0.11& 301000& 34& 0.11& 301000& 42& 0.11& 301000& 43& 0.11& 246000& 59& 0.11& 301000& 70& 0.24& 880& 70& 0.07& 49500& 72& 0.04& 135000& 127&

3.1 Keywords - Impact

According to Alexa.com the keywords listed below are the keywords that

Universalmusic.com is getting the highest organic search impact from. Impact factor The closer the number to 100, the higher the search impact. The highest brand term Universal Music, had an Impact of 13.31, which is still a low impact by any standards. http://www.alexa.com/siteinfo/universalmusic.com#
Query&& record&labels music&music music&logo music&store universal&music&store music&website music&labels get&music music&uk music music&distribution music&publishing music.com music&distribution&companies music&indonesia music&latino
& & & & & & & & & & & & & & &

&

Impact&Factor&& Query&Popularity&& QCI&& 2.19& 27& 1.53& 19& 1.19& 26& 1.13& 44& 1.12& 15& 0.88& 23& 0.7& 19& 0.58& 15& 0.56& 5& 0.48& 60& 0.46& 17& 0.46& 22& 0.46& 33& 0.46& 7& 0.45& 23& 0.38& 8&

55& 45& 29& 30& 13& 43& 30& 40& 50& 35& 63& 48& 29& 80& 13& 60

3.2 Keywords - Summary

Summary What we can learn from the above is that with simple

on site SEO, link building, PR and social media activity using core brand terms such as Universal Music and synonyms thereof, we can extend the brands reach through search and social to increase the impact of these keywords.

4. Meta Descriptions
Missing!
URL$ http://www.universalmusic.com4 http://www.universalmusic.com/artists?filter0=N4 http://www.universalmusic.com/artists?filter0=O4 http://www.universalmusic.com/artists?filter0=L4 http://www.universalmusic.com/artists?filter0=M4 http://www.universalmusic.com/artists?filter0=J4 http://www.universalmusic.com/artists?filter0=K4 http://www.universalmusic.com/artists?filter0=H4 http://www.universalmusic.com/artists?filter0=I4 http://www.universalmusic.com/artists?filter0=F4 http://www.universalmusic.com/artists?filter0=G4 http://www.universalmusic.com/artists?filter0=D4 http://www.universalmusic.com/artists?filter0=E4 http://www.universalmusic.com/artists?filter0=B4 http://www.universalmusic.com/artists?filter0=C4 http://www.universalmusic.com/artists?filter0=A4 http://www.universalmusic.com/overview4 http://www.universalmusic.com/genre/Latin4 http://www.universalmusic.com/artists?filter0=Z4 http://www.universalmusic.com/artists?filter0=X4 ! Meta$Description$ 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

5. Title Tags & Site Architecture

Title tags
URL$ http://www.universalmusic.com4 http://www.universalmusic.com/artists?filter0=N4 http://www.universalmusic.com/artists?filter0=O4 http://www.universalmusic.com/artists?filter0=L4 http://www.universalmusic.com/artists?filter0=M4 http://www.universalmusic.com/artists?filter0=J4 http://www.universalmusic.com/artists?filter0=K4 http://www.universalmusic.com/artists?filter0=H4 http://www.universalmusic.com/artists?filter0=I4 http://www.universalmusic.com/artists?filter0=F4 http://www.universalmusic.com/artists?filter0=G4 http://www.universalmusic.com/artists?filter0=D4 http://www.universalmusic.com/artists?filter0=E4 http://www.universalmusic.com/artists?filter0=B4 http://www.universalmusic.com/artists?filter0=C4 http://www.universalmusic.com/artists?filter0=A4 http://www.universalmusic.com/overview4 http://www.universalmusic.com/genre/Latin4 http://www.universalmusic.com/artists?filter0=Z4 http://www.universalmusic.com/artists?filter0=X4 http://www.universalmusic.com/artists?filter0=Y4 Title$Tag$ home4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Overview4|4Universal4 Music4 Latin4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4 Artists4|4Universal4Music4

5.1 Title Tags - Summary

Title tags on universalmusic.com follow the same global

convention [keyword] | Universal Music From this it is clear that no optimisation has been completed. There are many ways to incorporate best practice for follow a title tag convention, but in this instance [keyword 1] | [keyword 2] | [brand name] might be the best convention to follow. This is also a good convention for medium sized sites with 13,900 pages being indexed in Google from Universalmusic.com. For example: http://www.universalmusic.com Current Title tag Home | Universal Music Proposed Title Tag

6. Duplicate Page Content - 1

Overview Top 20 pages on universalmusic.com with duplicate content found elsewhere on Universalmusic.com
URL$ http://www.universalmusic.com4 http://www.universalmusic.com/artist/Frank8Ocean/Swim8Good/11634557450014 http://www.universalmusic.com/artist/Maroon85/Moves8Like8Jagger/11109574040014 http://www.universalmusic.com/artist/Jennifer8Lopez/Papi/11708884370014 http://www.universalmusic.com/artist/Big8Sean/Dance8A/12550741920014 http://www.universalmusic.com/artist/Florence8The8Machine/Shake8It8Out/12129492310014 http://www.universalmusic.com/4 http://www.universalmusic.com/artist/Noel8Gallaghers8High8Flying8Birds/AKAWhat8A8Life/12517739610014 http://www.universalmusic.com/artist/Mary8J8Blige/258/12517460060014 http://www.universalmusic.com/artist/New8Found8Glory4 http://www.universalmusic.com/artist/nellie8mckay8the8making8of8normal8as8blueberry8pie4 http://www.universalmusic.com/artist/No8Doubt4 http://www.universalmusic.com/artist/Nine8Black8Alps4 http://www.universalmusic.com/artist/norman8brown4 http://www.universalmusic.com/artist/Nikki8Yanofsky4 http://www.universalmusic.com/artist/nelson4 http://www.universalmusic.com/artist/nerd4 http://www.universalmusic.com/artist/Noel8Gallaghers8High8Flying8Birds4 http://www.universalmusic.com/artist/new8edition4 http://www.universalmusic.com/artist/natalie4 Dupes$ Yes4 Yes4 Yes4 Yes4 Yes4 Yes4 Yes4 Yes4 Yes4 Yes4 Yes4 Yes4 Yes4 Yes4 Yes4 Yes4 Yes4 Yes4 Yes4 Yes4

6.1 Duplicate Page Content - 1

Total on site errors

7. In Bound Links Top 10 Study

Overview The data set below is taken from Linkscape and

shows the top 10 inbound links to Universalmusic.com sorted by Page Authority. (a metric to define the benefit attained by gaining a link from this page)

7.1 LinkScape Data

7.2 LinkScape Data 2

http://en.wikipedia.org/wiki/Universal_Music_Group - Branded

Wiki Page www.umusic.com/ - 302 http://blog.us.playstation.com/author/pseybold/ http://new.umusic.com/flash.aspx -302 http://new.umusic.com/ -302 www.ifpi.org/content/section_links/member_sites.html http://blog.us.playstation.com/2011/06/15/music-unlimitedexpanding-to-android-today-new-opportunity-for-ps3-owners/ www.getmusic.com/ -302 www.jessiejofficial.com/ http://www.examiner.com/pop-music-in-chicago/upcomingmadonna-album-offers-plenty-of-surprises

8. H1 & H2
www.universalmusic.com/genre/Pop

H1 & H2 Overview
www.universalmusic.com/genre/Pop

 Link building to add benefit to H1s & H2s Link data below is from SEO MOZs LinkScape

9. Universal Search
MRSS www.universalmusic.com/rss Video SEO Optimisation Vevo hosting for videos why? Benefits Let video sharing sites compete to host videos

9.1 Universal Search SERPs 2

Google.com SERPs for new music videos Summary Top 10 results are dominated by videos Top result is from VH1 blog Majority of results from video sharing sites

9.2 Universal Search SERPs 3

Google.com SERPs for Kelly Rowland Motivation

Summary Kelly Rowland not #1

10. Content Strategy - Spaces

Create engaging liquid content Earn a disproportionate share of popular culture Create brand stories to create conversations Act and react to conversations 24/7

10.2 Content Users & Tech

Fuel consumer and business created stories Create an on demand culture using technology that

runs 24/7 Combine ideas with technology Leverage customer behavior Build and develop direct relationships with customers

11. Twitter

Custom background Style of tweets Questions Conversation Types of links Number of followers Influence Klout Reach Recency Twitter buttons on site Retweet buttons next to content

12. Facebook
Staff involvement Fan pages Number of fans Update frequency Apps Any social widgets, buttons on site itself