JOEL D.

COHEN
JoelDCohen.com facebook.com/JoelDCohen twitter.com/Joel__DC linkedin.com/in/JoelDC

EXPERIENCE
Assistant Account Manager/Project Manager, Arnold Worldwide, January 2011 Present Arlington, VA
Collaborate with agency team and client in leading strategy and production of both digital and offline projects for all lines across the Amtrak national advertising account while ensuring all work meets ROI targets Strategize directly with senior members of account team to formulate marketing communications plans across the Acela, Northeast Regional and Long Distance Train lines in addition to National Train Day Develop and manage client budgets and campaign costs while ensuring clients are properly billed Responsible for managing day-to-day communication with clients and internal creative teams in addition to leading weekly client status meetings

Account Associate, MSHC Partners, Inc., July 2010 November 2010

Washington, DC

Worked with a team to develop political direct mail and marketing materials for 12 competitive congressional, statewide and state legislative races throughout the country during the 2010 election cycle Developed and executed $874,000 budget while managing the internal workflow and scheduling of 118 mail pieces delivered to 925,384 households Analyzed and interpreted polling data, research and analytics to develop comprehensive, strategic mail plans and internal creative memos

Press Secretary, U. Maryland Student Government Association, May 2009 May 2010

College Park, MD

Responsible for all external marketing and communications for organization that represents 26,000 students Secured positive media attention from The (Baltimore) Sun, Washington Post, Associated Press and The Diamondback, including three SGA-focused stories on the front page of The (Baltimore) Sun Successfully launched the first SGA/Alumni Association Speaker Series, featuring T. Boone Pickens, Robert Briskman (co-founder of Sirius Satellite Radio), the Maryland Secretary of Agriculture, among others

Communications Intern, Office of Rep. Donna Edwards, October 2008 May 2009

Washington, DC

Drafted speeches for local and national events, including keynote speech at national PowerShift conference Researched and developed effective talking points for interviews and Op-Eds published in media Wrote newsworthy press releases on relevant events and issues

Copy Editor/ Columnist, The Diamondback, January 2007 May 2009

College Park, MD

Edited articles, headlines and page for accuracy, Associated Press style and clarity for 17,000-daily circulation award-winning independent daily newspaper Analyzed and offered engaging commentary on pressing campus and national issues in weekly opinion columns

Ford Brand Ambassador, RepNation, August 2007 December 2008

College Park, MD

Executed large-scale marketing campaign on behalf of Ford Motor Company on campus of U. of Maryland Finished in top-5 in all four benchmarks (out of 25 teams nationally) all three semesters Featured as Top Rep on RepNation Web site

EDUCATION
University of Maryland, May 2010 B.A. Government and Politics College Park, MD