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Question: How likely would you be to recommend company X using a scale from 0 to 10, where 0 is not at all likely and 10 is extremely likely?
Perceived Value
y Value means the relationship between the perceived benefits and
A company with a high perceived price and relatively low perceived benefits will sit to the left-hand side of the value equivalence line (VEL), will be at a competitive disadvantage, and will lose market share. Conversely, those to the right-hand side of the VEL will win market share or be in a position where they can raise prices to capture more value.
Example
Subject to a whole range of factors such as people, quality consistency, communications, competitors, time, and more. Needs to be tracked regularly (around 18 months)
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