Dr.P.N.

Narayana Raja

What is Behaviour?
Behavior refers to the actions or reactions of an object or organism, usually in relation to the organism, environment. environment.
Behavior can be  conscious or unconscious, unconscious,  overt or covert, and covert,  voluntary or involuntary. In animals, behavior is controlled by the  endocrine system and the nervous system. system.

What is an action?
What an agent to do

1) INTENTION ACTION

2) GOAL

3) BODILY MOVEMENT

A reaction is usually any response caused by some other event: Examples: Adverse Drug reactions Chemical Reaction

BEHAVIOUR IS
A RESPONSE

TO A STIMULUS

( REACTION TO A STIMULUS)

( THAT ELICITS A RESPONSE)

BY AN ORGANISM

IN A GIVEN SITUATION

(HUMAN OR ANIMAL)

(ENVIRONMENT)

Human behavior  can be common,  unusual,  acceptable,  or unacceptable. unacceptable. Humans evaluate the acceptability of behavior using social norms and regulate behavior by means of social control. control.

Categories of behaviour

Factors affecting human behavior



Genetics Attitude Social Norms Perceived Behavioral Control

Four determinants of behaviour

BEHAVIOUR CHANGE