Questionnaire Shampoo Usage In Rural Markets

Disclaimer

This is to acknowledge that the following survey is purely for educational purposes. The identity
of the respondent will be kept confidential.

Name of Respondent: Age: Sex:

Occupation Approximate income level

Please answer the below-mentioned questions as applicable

1. What product do you use for your hair?

1.1. Shampoo

1.2. Soap

1.3. Shikakai

1.4. Shampoo and Shikakai

2. If you use a shampoo, how often do you use it? (select the nearest range)

2.1. Daily

2.2. Twice a week

2.3. Weekly

2.4. Monthly

3. If you use shikakai, what brand do you use?

3.1. Meera

3.2. Karthika

3.3. Homemade

3.4. Other

4. What brand of shampoos do you use?

4.1. Chic

4.2. Clinic plus

4.3. Head and shoulders

4.4. Anything that is inexpensive

5. In what Quantity do you buy shampoo?

5.1. Sachets

5.2. Bottles/Bigger packs

5.3. Family packs

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Questionnaire Shampoo Usage in Rural Markets

5.4. Mini bottles

6. Is shampoo a necessity for you?

6.1. Yes

6.2. No

7. How many members of you family use shampoos?

7.1. All

7.2. Siblings only

7.3. Only you

8. What features do you look for in a shampoo?

8.1. Smoothening of hair

8.2. Anti Dandruff

8.3. Conditioning

8.4. To prevent hair fall

9. If your income rose, will you increase the consumption of shampoo?

9.1. Strongly agree

9.2. Agree

9.3. Can’t Say

9.4. Disagree

9.5. Strongly Disagree

10. How easily is shampoo available to you?

10.1. Very convenient

10.2. Inconvenient

11. Do you find any additional utility by using shampoos?

11.1. I use it because it is used in urban areas

11.2. It really helps me maintain my hair

11.3. I use it because someone at home uses it

11.4. I do not find any difference between a shampoo and a soap

12. What do you look for while buying a shampoo?

12.1. Packaging

12.2. Features

12.3. Cost

12.4. Brand

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