PR Assignment

Brief- Make a Media Plan/strategy/budget to reach out to the community

overview
Our Hospital-Asian heart Hosp Strategy Feb-World Heart Month Theme for the entire campaign-One heart, one world. Means of Engagement- Small walkathon abt 5 kms

 Our TG Existing patients at elementary stage supporters Celebrity-saif ali khan (he had suffered sm heart prob recently) Walkhaton wld b followed by seminar on lifestyle management at the venue.

 Seminar would be headed by the Cardiology head of the hospital.

Media Plan
Press Release (Heart Month/Heart Diseases) From 5th jan-lyf style management 15th jan-heart diseases 30th jan- world heart month Pamphlets ,Brochure, posters Collaterals at diff hospitals Heart tips-Facebook/Twitter Viral video Hospital website Newsletters to employees

Objectives of our PR Campaign

To spread the awareness about diseases related to heart & how to avoid them Promoting the concept of healthy living within the community.

Areas which sir has asked to worked on

Area Mapping where the community stays) Size of the hospital the campaign depends on the same) Manpower/budget Go to publics foreg if rural go to panchayat Approach govt for permission Understand the psyche of the publics Health camps Big hospitals can open small dispensaries in small villages

Budget
10,00,000 Lunch/refreshments Seminar Venue Energy drinks during walkhaton Printing & stationary Viral video (outsource)