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BPNC 7/24/08 9:22 AM Page 57

bpnc distillery

BPNC’s ‘Avenue’
Even as it manufactures its own ready-to-drink beverages, BPNC Distillery
also helps others bring their products to the market, its president says. By Alan Dorich

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BPNC Distillery produces its own ready-to-drink beverages and offers contract-packaging services. Its customers are often entrepreneurs from the restaurant and bar industries.

ince its conception 10 years ago, BPNC Distillery has become Genoa, Ohio, two years later.

S “an avenue for entrepreneurs to enter the liquor industry,”


President Brian Pearson says. Based in Temperance, Mich., the
company is a distillery that produces its own ready-to-drink bev-
erages and offers contract-packaging services.
A former Marine and presidential guard, Pearson got the idea for
BPNC Distillery in 1998, while he was on leave and at home for his sis-
ter’s 21st birthday. When his mother asked him to go out and buy Jell-O
But the process of getting the product
approved and manufactured was not
easy, Pearson says. “Everything about
this industry has been difficult,” he
admits. “[Getting] the gelatin shots
approved in the United States took hun-
dreds of thousands of dollars.”
shots for the celebration, Pearson At the time, the only co-packer that
company profile found that no one made them for was willing to take on the product was a
BPNC Distillery sale. chicken soup manufacturer in Lodi, Ohio.
www.bpncdistillery.com When his mother commented that But when the manufacturer could not
2007 sales: $4 million
Headquarters: Temperance, Mich. someone should manufacture them, keep up with production, Pearson decid-
Employees: 22 Pearson got the inspiration to pro- ed to manufacture and distribute the
Specialties: Ready-to-drink bever-
ages and contract packaging services duce Zippers, the first pre-pack- product on his own, and placed it in retail
Brian Pearson, president: “I’ve aged gelatin shot. After finishing his stores and bars.
been unable to leave any fights in
my life.” service with the Marines, he started Eventually, Pearson convinced a dis-
the company out of his garage in tributor to sell the product statewide, and

food and drink • fall 2008 • www.fooddrink-magazine.com 57

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