THE FUNCTIONS OF THE DEPARTMENTS OF AN AD AGENCY

CEO/ Head

Account Planning

Client Servicing

Creative

Media

Production

Billing/ Finance

Art

Copy

Print

TV

Planning

Buying

1. Number of people required per department: a. Account Planning: b. Client Servicing: c. CreativeArt: Copy: d. Media Planning and Buying: e. Production: f. Billing and Finance: Total number of people required: 2. Job Responsibilities: a. Account Planner/Manager: - Responsible for conducting research to generate consumer insights and market trends/ developments. - Should understand the needs of the organization. b. Client Servicing: - Responsible for taking client briefs and convey this to the other departments of the agency. - Also would study the client, the product and the market. - Should have knowledge of all available media. c. Creative Department: Art: - Responsible for creating and visualizing the layout of the ad. Copy: - Create ideas for advertising and promotion. - Would do copywriting for all sorts of advertising and promotional material.

d. Media Department - Would responsible for the planning, scheduling, booking and the purchase of space and time in various media. e. Production - Would responsible for producing print ads and television commercial. f. Billing/ Finance: - Would look after the financial requirement of the agency. - Also facilitate creative and production department by providing production material.