Beruflich Dokumente
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Presented by, Team 5 Ashok G Roy(11AA07) George Abraham (11AA14) Jayesh John (11AA16) Sai Seshan (11AA31) Christopher (11AA46)
Literature Review
Data Analysis
Consumer buying behaviour is based : Initiator: The person who determines that some need or want (car) is to be met. Influencer: The person who influences the decision to buy or endorse the view of the initiator. Buyer: The person who actually makes the purchase. User: The person who actually uses the car.
Article 1
Article Title - Consumer perceptions and behaviour with reference to car owners. Author Dr. S. Subadra, Dr. K. Murugesan, Dr. R. Ganapathi Journal - APJRBM
Variables Identified
Independent Variables Income of the user Lifestyle of the person Occupational status Family Size Dependent variables Consumer buying behaviour Consumer s perception
Data Collection -Primary Data Interviews, questionnaire, survey. -Secondary Data Newspapers, Journals
Analytical Tools
Percentage Analysis F-Test Chi-Square test ANOVA table Mean, Median and Standard deviation Correlation analysis
Findings
There are four major classes of consumer behaviour determinants and expectations, namely, cultural, socio-economic, personal and psychological. The socio-economic determinants of consumer behaviour consist of age, marital status, occupation, education, income, family size.
Article 2
Article Title - Car market and consumer buying behaviour Author - Dr Saikat Banerjee Journal Journal of Marketing and Communication
Variables identified
Independent variables Price Fuel efficiency Brand image Dependent variable Customer s buying attitude and buying Behaviour
Target population
Sample size 100 people of 21 years and above. Target population Delhi (people of different professional backgrounds) Sampling Technique Simple random sampling method (convenience sampling)
Research methodology
Research Design -Descriptive study. Data Collection Primary data Questionnaires Analytical tools -Karl Pearson -Regression Analysis -Cross Tabulation
Findings
The consumer s decision to purchase a car is mostly dependent on his family and relatives. Most consumers give more importance for the Price and fuel efficiency of the car.
Article 3
Article Title The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases Author - Dr Herrmann and Huber Frank Journal The Journal of Product and Brand management
Variables Identified
Independent Variable Price of the car. Dependent variable Consumer Satisfaction level Purchase Decisions
Sample size 460 customers Location Hyderabad Research design Exploratory study Data collection Informal interviews and questionnaires
Analytical Tools
Exploratory and confirmatory factor analysis. Percentage Analysis. Regression Analysis.
Findings
Results revealed that customer s fairness perceptions depended on a supplier's commitment. The price of the car was a major factor that influences buying behavior.
Article 4
Article Title Study on customer satisfaction, behaviour and loyalty in the automobile segment Authors- Asghar Afshar Jahanshahi , Mohammad Ali Hajizadeh Gashti , Seyed Abbas Mirdamadi. Journal - International Journal of Humanities and Social Science
Variables Identified
Independent variables After sales service Age Gender Socio economic background Dependent variables Customer satisfaction Customer buying behaviour Customer Loyalty
Analytical tools
Regression and ANOVA test SPSS 16 Mean, median and standard deviation
Sample Size 234 Research design Study Design- Exploratory study Data collection - Questionnaires Location - Pune
Findings
The after sales services provided has an impact on the customer behaviour and the level of satisfaction. Customer satisfaction influences customer loyalty.
Article 5
Article Title Consumer loyalty and consumer Behaviour towards Automobiles Author - Dr Haresh Vaishnani Journal - Jounal of Marketing Management.
Variables Identified
Independent Variables Education Level Age Group Advertisements Sales Promotion Techniques Dependent Variable Consumer Loyalty and Consumer Buying Behaviour.
Sample Size 120 customers Sampling Method Method Simple Random Sampling Data collection Primary Data Questionnaires Secondary Data Textbooks, Magazines, websites Research Methodology Study design Exploratory study
Analytical Tools
Chi-Square (x2) test Percentage Analysis T test
Findings
The education level is a determinant of customer Loyalty. Advertisements and promotion techniques influences consumer Behaviour.
Research work done to know about the Consumer Behaviour and their Perception
Sample Size 75 people Place of Research Coimbatore
Locations considered - Brooksfield, Railway Station, Peelamedu.
Tools used for Analysis - Percentage Analysis - Five Point Likert scale Study Design - Descriptive study
Variables
Independent Variables
- Price, Mileage, Age, Education level, Gender, Occupation, Income.
Data Analysis
Details -Place of Research:Coimbatore -Locations:Brooksfield, Railway Station, Peelamedu -Gender:Male 63 84% Female 12 16%
Data Analysis
-Occupation
Student 16 21.4% Salaried 23 30.6% Business 27 36% Others 09 12%
-Monthly income
Below 50,000 39 52% 50,001 to 75,000 21 28% 75,001 to 1,00,000 11 14.7% Above 1,00,000 4 5.3%
Data Analysis
-Buying Preferences
New Car 63 84% Second-Hand Car 12 16%
Data Analysis
-Mode of Purchasing
Cash 10 13.3% Loan 65 86.7%
Data Analysis
-Car Models Identified
Maruthi Swift 22 29.3% Volkswagen Polo 16 21.3% Toyota Etios Liva 05 6.7% Ford Figo 13 17.3% Hyundai i20 15 20% Skoda Fabia 03 4% Nissan Micra 01 1.4%
Data Analysis
-Satisfaction of Consumers on car service centers
Yes 73% No 27%
Driving Comfort Fuel Economy Price Pickup Attractive model Road Grip & Safety Brand Image Internal space Maintenance cost Status symbol Latest technology Resale value
21 14 12 34 30 32 28 24 16 18 32 27
27 34 28 17 18 21 20 29 26 37 25 19
09 16 23 05 09 09 08 11 19 09 11 08
Graphical Representation
40 35 30
25
20
15
10