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McGraw-Hill/Irwin Copyright 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
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Market stakeholders are those that engage in economic transactions with the company as it carries out its primary purpose of providing society with goods and services
Sometimes referred to as primary stakeholders
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Figure 1.2
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Nonmarket Stakeholders
Nonmarket stakeholders are people or groups whoalthough they do not engage in direct economic exchange with the firmare affected by or can affect its actions
Sometimes called secondary stakeholders
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Figure 1.3
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