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A Love for life

: +86 10-65321431 #227, #216 : +86 10-65322458 : xiongyali@xiongyali.cn : 10 100600 www.xiongyali.cn www.visit-hungary.com

Hungarian Tourism Plc. Beijing Representative Office


Tel: +86 10-65321431 #227, #216 Fax: +86 10-65322458 E-mail: xiongyali@xiongyali.cn Add: Beijing, Chaoyang District, Dongzhimenwai dajie 10. www.visit-hungary.com www.xiongyali.cn


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Intro
Hungary is definitely one the prettiest jewels in Europe. It is not only one of the oldest countries on this continent, but also blessed with unique geographical location by sitting above the largest thermal water reserves on Earth! Hungary can provide you an amazing blend fun of culture, history, wellness, from the historical and bustling city of Budapest, to the romantic wine yards and cellars, and the quiet lakes and rivers, Hungary is the perfect cocktail of thrill and peace, modern and ancient, it is the flavor and taste you won't find anywhere else. So, the question may have aroused by now is how to discover this extraordinary land? The good thing is Hungary has relatively small territory (93.000km2) and it makes it extremely convenient to travel through. You also can be sure that the country's inhabitants, the Hungarians, or as we call ourselves the 'magyar' people will be more than happy to help you out all 10 millions of us! Hungary is a perfect cocktail, and here is the secret recipe that makes it perfect: Take an elegant crystal, fill it up with 1100 years of European history and culture mixed by local, Italian, English, French, Austrian and even Turkish masterpieces, squeeze a slice of modern chic, style and entertainment, pour a dash of healing water on it, gushing out from the depth of the Earth for over 2000 years, add a douse of fun, events and festivals all year round, decorate with a lot of calm nature where you hear nothing but the swash of the water and the rustle of the trees, throw a famous sweet and chilly Hungarian paprika into and it, then shake well! Now it is ready to serve to our guests. If you still have doubts just think about this 5 million visitors (and growing) from all over the world every year cannot be wrong!

www.visit-hungary.com

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If you not in a group, but traveling alone, with friends or family buy the Budapest Card to save a lot of money on transport, museums, shopping, restaurant and many more!

(Nyugati Plyaudvar) 150 Have a burger in the worlds most beautiful, 150 years old McDonalds at West Railway station (NyugatiPlyaudvar)!

19 150 110 700 150 450 Eddie Murphy Brad Pitt Owen Wilson Robert Redford Kate Beckinsale Keanu Reeves Madonna Antonio Banderas 130 2000

Budapest
Budapest is probably the only place in Hungary needs no in Budapest is probably the only place in Hungary needs no introduction! It is the political, financial, cultural center of Hungary, and one of the most beautiful cities in Europe! If you want to know what Budapest looks like, just imagine an amazingly graceful lady who is elegant and sexy at the same time; she is never boring, always able to show you something new; she is somebody you want to be with no mater what state of mind you are in; and she would only get more and more beautiful with age. Attractive, right? So is Budapest! One of the biggest attractions of the city is itswell preserved 19th century look, which makes it haven for those fascinated by architecture. The city is a living museum of art, walkingdownthe streets makes you feel part of the glorious European history. You don't have to spent a cent to enjoy all this: just look around those marvelous buildings noneof them are the same and even if you are not a big fan of the architectures, you still will be enchanted by the atmosphere of the city.

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Wonder around in the small alleys of the 1st district right under the Buda Castle!

110 Try the second in the world but the only still operating 110 years old subway running under the Andrssy Avenue!

Have you ever been in a city where the McDonald's restaurant was a 150 years' old building? Also in this city, there are some cafs, a subway (second ever in the world and still in operation for more than 110 years!), hundreds of houses inhabited by regular citizens, a cemetery, a flea market, a grocery, a warehouse, a subway station, universities, bridges, SPAs, restaurants, a store for glasses, some cars on the streets, hotels, stores of luxury brands, a special tour bus, hundreds of courtyards, an elephant house in the zoo, a Christmas bazaar can be sites and objects of interest for those looking for more what meets the eye? When was the last time you discovered a city on a segway, electric roller or from a private jet? When was the last time you had wine in a wine cellar under a city of 2 million people? When was the last time you were doing shopping surrounded by 700 years old walls and a castle or on a 150 years old bridge above a river? When did you ever in Europe taking a dip in a 450 years old Turkish bath? Have you ever driven a real

tank or a car made of paper? When was the last time you been at a movie set where Eddie Murphy, Brad Pitt, Owen Wilson, Robert Redford, Kate Beckinsale, Keanu Reeves, Madonna or Antonio Banderas were working? Have you ever been a city which has 130 thermal springs, with millions of liters of healing water gushing out every hour for over 2000 years? (The right answer is 'never' as Budapest is the only city in the world with such a unique feature.) Most probably you never been in a capital city either where the landscape is protected by law, and it is the only untouchable Cultural Heritage Site in the World! Don't forget, we are still talking about the same city Budapest! On top of all of those wonderful things about Budapest, your soul will be touched by the city while you wondering around on its cabled stone streets, then you will understand why Europe is the most attractive destination for tourists in the world!


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400 Did you know that Hungary is the furthest north country in Europe that you can find original 400 years old Turkish buildings and spas still functioning today?
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Architecture
I am sure we all agree that architecture is much more than just a building or a group of buildings, it is rather a form of art and it tells a lot about a nation's character, about its history, culture, habits and the people there. In Hungary, to appreciate architecture just as a tourist especially in cities like Budapest, Eger, Pcs, Sopron, Veszprm, and Debrecen you don''t have to dig so dip into history, looking around would almost be enough to appreciate the "museum of architecture" around you. Most of the buildings here were built hundreds of years ago. Believe us it's a feast for your appetite for beauty! You will be amazed how much fun, beauty, surprise, hidden secret and story you can find during a simple walk without spending any money! In Budapest, the city's landscape is protected by law, there's no tall buildings allowed on over 70% of its territory, in order to protect the 19th century look that many people fell in love with instantly. Budapest has been the favorite location for Hollywood. Many movies were made here, taking advantage of the amazing backdrop Budapest provides, alive and perfectly preserved for over 100 years. In movies like "Evita", "Spy Game", and "Munich", Budapest was the perfect portrait for European cities in old and modern times. In "Mission Impossible 4", "The Land of Blood and Honey" and "Tinker, Tailor, Soldier, Spy" is more beautiful than ever. Whenever you in Hungary, especially in Budapest take some time to appreciate this man-made wonder as we can guaranty you won't find cities much like this in Hungary!

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enjoy the style and tradition


272 rooms (standard, executive, deluxe, suite) 272 5 5 Conference rooms with courtyard view ARAZ Restaurant with terrace & Cocktail Bar Gallery Caf & Corporate Lounge Continental Spa & Fitness Room Roof Garden

www.budapestinfo.hu www.budapest.com http://itunes.apple.com/at/app/budapestguide-lonely-planet

H-1074 Budapest, Dohny utca 42-44. | Tel: +36 1 815 1000 E-mail: continentalinfo@zeinahotels.com | www.continentalhotelbudapest.com
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Have a cocktail in the "ruin-pub", one of the most unique Hungarian "inventions".

Budapest by night
Talking about Budapest, it would be unfair not to mention its world famous night life. Every day after the sun goes down over the beautiful hills of Buda, the city reveals it's very different face Dont miss a walk along the Danube at the Pest side, and find time to marvel the breathtaking view from the Statue of Liberty, both by day and night. A face that's breathtaking, exciting, romantic, mysterious and sexy all together! As the stars light up the sky, Budapest's outstanding restaurants and bars are filled with people from all over the globe creating a bustling, cosmopolitan atmosphere, (love and) music is in the air in those countless clubs and underground pubs but simply the floodlit city itself is a feast for your eyes! Grab one of those free programs distributed

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all over the city (mostly in cinemas and restaurants) and we are very much sure that you will be lucky enough to find out that there is a world class performance at MPA (Palace of Arts), a great jazz night in a club just a few minutes from your hotel, a wild concert in Zld Pardon or Rio, or a good movie in a cinema nearby. If you are looking for a less wild entertainment, then a simple walk along the Danube or a short stroll in the Buda Castle District, perhaps a cocktail somewhere near Citadel with the whole Budapest under your feet are all such attractions you never get bored of! Have you thought about spending an evening in warm water with the stars above? If yes, then we must say you are lucky again being in Budapest, as in summer some of the city's most famous spas are open until ten o'clock at night. Whether it comes to music, art, food, party, spa or any other kinds of entertainment we have two pieces of good news for you: Budapest has it all, and you can leave your pajamas at home!

www.mupa.hu www.montecarlobudapest.hu www.hungariakoncert.hu www.opera.hu www.ruinpubs.com

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Did you know that Rubik- cube, the ball pen, the safety match we use today, soda water, and hologram were all invented by Hungarians? The best way to explore Budapest is on foot! So get a map, or just get lost among the lovely streets or narrow alleys, and marvel the fantastic architectures and the atmosphere of the city!

Special tours
Staying dry in the Danube!
Budapest is often called the "Pearl of the Danube" and it is 1873 Did you know that Budapest was originally three cities? Hungary's capital was unified in 1873, combing the three smaller cities of Buda, buda (old Buda) and Pest. not an exaggeration! The Danube is the heart and spirit of the city. Many of the city's historical buildings are built along the river, and that makes strolling down the riverbank one of the most romantic things to do. Talking about romance, we have to warn you, while strolling down the Danube, don't let a half drawn bus disturb your sweet moment! Don't call the police or the fire department!

On two wheels with a difference!


Have you heard about the strange "thing" called segway? The two-wheeled creature is not just fun to ride but with its help, you can explore the entire Budapest without taking a step, and at the same time catch all the surprised looks and wows from every pedestrian you pass by!

www.budapestsegwaytours.com www.segway.hu/tour.php

Riverride www.riverride.com Dunarama

Instead, rush back to your hotel and buy your ticket on Riverride! www.riverride.com

Finding the hidden treasures!


Many travelers are not satisfied with just browsing through a city any more. For them and the ones on their return trips to Hungary, discovering the hidden treasures in this historical city is a new attraction. Walking tours for small groups are led by experienced guides, heading off to the cobbled streets, small alleys, and hidden courtyards, just to find out their stories and the trait of history. Resting in a world famous and authentic caf, or a small boutique while the guide amuses you with interesting stories, you will discover that those secrets of Budapest often remaine hidden from the tourists or sometimes even the locals! Join these tours just to find yourself in an enchanted world of Budapest and leaving with the feeling that you have really seen and discovered her!

Another unique attraction on the Danube is the luxury yacht experience with Dunarama company, who can offer you an amazing joyride with the beautiful wooden 12-people yacht. Those yachts were made according to the gondolas in Venice. Don't miss an exclusive ride with your friends or loved one especially during the evening hours when Budapest dresses up in her night glory. Magical!

www.riverride.com www.dunarama.hu

Flying around!
Seeing Budapest from a different view, the bird's view! Didn't pack your wings with you? Just find a local professional aviation tourism company, they will take you flying around on a helicopter or a small jet, and enjoying the magnificent views of the city and surroundings from above. We are sure the experience will be unforgettable!

www.uniquebudapest.com www.guide4you.hu www.beyondbudapest.hu

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(Szchenyi Bath) Dont leave Hungary without a relaxing dip into some our world famous baths. If you choose Szchenyi Bath (the largest spa complex in Europe) take some time to admire the stunning architecture as well!

Dont leave Hungary without a relaxing dip in any of our world famous baths!

Spa and wellness


Our spa culture began nearly 2000 years ago, when the Roman Empire occupied the territory today known as WestHungary or Pannnia. However, the modern spa started to develop in the 19th century, and today, Hungary has one of the world's most advanced balneology, wellness facilities, and medical treatments with curative effects from thermal and mineral waters. (Hvz) 200 26 (Harkny Ggy-s Strandfrd) (Bkfrd) (Egerszalk Gygy-s Wellnessfrd) (Miskolctapolcai Barlangfrd) 1300 Over 80% spas in Hungary have medical healing or therapeutic effects and proved curing effects on over 120 illness, such as respiratory, muscular, locomotional disorders and spinal complaints. Also, a large number of people use these spas for recovering after operations or long medical treatments. Of course you don't have to suffer from any illnesses or sickness to take advantage of our spas. Healthy people are enjoying all the delights water can offer as well. There are countless spas, baths, swimming pools, wellness facilities and hotels, lakes and hot springs where the entire family can enjoy the benefits and fun of the spa at the same time. In the following, we only listed a few world famous and must visit spas for your next visit in Hungary. Szchenyi Bath (Szchenyi Frd) is the biggest spa complex in Europe. Located in the center of Budapest's second largest park, with outdoor and indoor pools. The building itself is a source of enjoyment as it is a perfect example of 19th century European architecture. Located by the Danube and at the foot of Gellrt hill, Gellrt Bath (Gellrt Frd) is also a popular choice for both foreigners and locals. Don't miss the waves in every hour!


2000 19 80% 120 (Szchenyi Frd) 19 (Gellrt Frd) (Kirly Frd and Rudas Frd) 16

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20 Dont miss Hvz, the world largest thermal lake! Itsopenthroughout the year, andthe healing water there is proven to have positive effects on over 20 sicknesses. Being a real gem in Hungary and Europe, the two Turkish baths: Kirly Bath (Kirly Frd) and Rudas Bath (Rudas Frd), built by the Turks in 16th century, while the central part of the country was occupied by the Sultan of the Ottoman Empire. Spa hotels on Margaret Island (Margit-sziget) are popular choices to stay in Budapest for many guests. Margaret Island is Budapest's biggest park, and located in the center of the city right on the Danube River. It is a place where you can relax and get away from the hustle and bustle of the city while staying close enough to all the main sites and shopping. Lake Hvz is the world's second largest thermal lake and offers a few truly unique features. The temperature of the water never drops below 26 , and even the outdoor pools can be enjoyed all year round. The pressure coming from the bottom of the lake is so powerful that the water of the entire lake is being refreshed every three days. Beautiful water lilies floating in the pool, adding an extra flare to your relaxing swim around the lake. A few other spas worth mentioning are: Harkny (Harkny Ggy-s Strandfrd), at the south of Hungary, near the charming city of Pcs; Bk Bath (Bkfrd), near the Austrian boarder; Egerszalk Bath (Egerszalk Gygy-s Wellnessfrd), the unique salt bath near Hungary's most beautiful baroque town Eger; and the mysterious cave bath at Miskolctapolca (Miskolctapolcai Barlangfrd) where you can enjoy water in a truly magical atmosphere. Hungary is nourished by more than 1300 hot springs, no matter where you are, there is always a nearby spa to relax your senses and refresh your body and soul for the next day!

Slow down!!!
The world seems turning faster and faster each day, and it is packed with fast food, 8-countries-in-10-days type of tours, Internet, and mobile phones. More and more people however

feel the urge to slow down a little bit, wishing to leave their watches and cells behind and just do nothing; more and more people wishing to appreciate simple things in life, like watching a sunset, picnicking in woods, pedaling down on a lazy river or lake, taking a relaxing dip in healing water, or just having a coffee while reading a book and let the people and time around you passing by Of course, for those who prefer active breaks, golf and sailing or yachting would be good choices. We are happy to tell you that search no more you are in Hungary, the very best place! Just let the pictures speak for themselves!

www.spasinhungary.com

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Medical Tourism
Hungary is the perfect destination for soothing body and The special salt bath at Egerszalk is one of the firstthree in the world. The region is also famous for delicious wine and crystal clear air! soul. It is blessed with an abundance of thermal water, and its well established bathing culture is supported by excellent facilities. Whether you are after relaxation, rejuvenation or recovery, Hungary has it all. More than 80% of the spas in Hungary have active medicinal ingredients. Their medical effects are different from place to place. The majority are used to treat locomotor and Hospitals, spas, and treatments are only part of the healing process. Hungary is also a perfect destination for your wellness. The relatively small distance within the country makes it very easy to combine your healing trip with other activities, and keep the rest of your family entertained. Exquisite villages, unique vineyards, historical locations and cultural events are never far from you. Even enjoy a game of golf or some shopping before going home. So why look beyond Hungary for soothing and reasonably priced holiday. As an Hungarian toast goes, "Egszsgre" - to your health!

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rheumatic complaints; others are recommended for gynecological problems, skin complaints, kidney and metabolic disorders, and post treatments for accidents and surgeries; when taken as a drinking cure, some are effective against stomach ailments. It is true that the medicinal waters in Hungary are prescribed and recommended by doctors all over the world for over 120 different illnesses and diseases, and spa treatments in Hungary are insured by most EU countries. A team of professional and well trained staff at each location are ready to offer their best services. Besides the magical medicinal water, there is also a significant number of travelers coming to Hungary for dental care. Those who decide not to treat their dental problems in their own countries, over 40% dental patients in Europe, and more than 10% in the rest of the world prefer Hungary for dental treatments. So it isn't surprising at all, that today, there are more than 1300 out of total 4000 students in Budapest Medical University are foreign students.

www.spasinhungary.com www.health-tourism.com/hungarymedical-tourism www.treatmentinhungary.net/healthtourism-map

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22 Hungary is one of the biggest wine producers in Europe, with 22 wine regions and countless of award winning wines. Indulging yourself with some of our best wines is a must when you visit Hungary!

Dine & Wine


It is impossible to understand a country's culture without discovering its gastronomy, and that is an adventure worth Dont miss the best-in-the-world Hungarian goose liver (foie gras), wine, and Gulash Soup! taking. We Hungarians are very proud of our cuisine, and according to millions of friends and tourists from all over the world, we have all the reasons to do so! Few people know that Hungarians - or as we call ourselves the Magyars - are originated from Asia. If you look at today's map, it is the territory of Kazakhstan, China and Mongolia.

( ) (Hortobgyi palacsinta) (gulysleves) (halszl) (csirke papriks) (marha prklt) (hagyms rostlyos) (tlttt kposzta) (Egri Bikavr) (dobostorta) (somloi galuska) (trgombc) (palacsinta) 22 (Tokaj)

Our Asian heritage combined with those recipes adopted from our European neighbors, mostly from Slavs and French, made the Hungarian kitchen so unique. Today's Hungarian gastronomy is best known for it's strong, sometimes spicy flavors, delicious pastries and cakes, and undoubtedly 'paprika', the signature ingredient. When talking about Hungarian gastronomy, it would be a sin not to mention our world-class wines. Please free your imaginations, and follow us to a fantasy Hungarian restaurant right now! "Welcome my dear guest, please take a seat, and let me introduce to you today's specials! For a cold appetizer we recommend a plate of goose liver. Did you know that Hungarian goose liver is one of the best in the world and being exported to nearly every country of the European Union? Or perhaps you would like to warm up your stomach? In this case you can choose Hortobgyi meat pancake ('Hortobgyi palacsinta')! We hope you liked it and ready for the next course! Please try our world famous Goulash Soup (gulysleves), or the unique Fish Soup (halszl). They are hot and spicy, exactly as how they should be! Please enjoy!

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Bulls Blood from Eger, and Tokaji Asz from Tokaj are the must buy souvenirs from Hungary!

I see you liked everything! What? You are getting full?! Can't be! Lean back, the best is yet to come! For the main course, let me recommend, perhaps the most famous Hungarian dish, the 'chicken papriks' (csirkepapriks). It is chicken with 'galuska', which is a special Eastern European small pasta like flour balls, toped with paprika sauce. Or how about a beef stew (marhaprklt), a delicious onion steak (hagyms rostlyos), or maybe the famous stuffed cabbage with spicy beef (tlttt kposzta)? Chicken, beef, pork, duck, fish or lamb... sweet, sour, spicy or creamy... chase it down with some red wine, the Bull's Blood from Eger (Egri Bikavr) is definitely a must! Vegetarians and meat-lovers, we are absolutely confident that nobody will leave the table hungry or unfulfilled! And you haven't even tried our dessert yet! May we say, you are very lucky, because when it comes to sweets and desserts, you can be absolutely sure that Hungary is the right place to come! We have countless kind of cakes, puddings, pancakes, cottage cheese and dairy products. Dobos tarts (Dobostorta), Somli sponge cakes (Somli galuska), cottage cheese balls (trgombc), sweet pancakes (palacsina), just some of those temptations you couldn't and shouldn't resist. You can't go without tasting our world famous wines. Hungary is a heaven for wine lovers. The 22 wine regions certainly can offer something for every taste! Don't panic,

we are not going to make you try all the wines from all 22 regions, only those must-try delicates. Tokaji Asz was named 'The wine of kings, the king of wines' by the French King Luis XIV, and that is not a coincidence! The sweet desert wine is only produced in Hungary and even the hills of the vines are protected as an UNESCO World Heritage site! Perhaps you also want to try the wines from Villny-Sikls region, or the fruity and gentle white wines from the NorthBalaton district". We sincerely hope that after your imagination has been indulged, and you are getting hung(a)ry! Unfortunately this brochure can only bring you THIS close to the actual experience, the rest of the story hopefully will be written by you soon! Bon Apptit in Hungary!

www.hungarotips.com/customs/kaja.html www.hungarian-restaurants.eu www.wine-searcher.com/regions-hungary

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Caf
"Tea or coffee?" the question most likely to be asked at many places in the world after a meal. Very often, the answers is "coffee please!", especially in Europe. Coffee in Europe is more than just a beverage. It's a way of life, and it's a culture thicker than the drink. Countries like France, Italy, Austria and Hungary have a long history of cafs. Drinking coffee here is not necessarily about the drink itself. (New York Caf) (Central Caf) (Lotz Caf) (M vsz Coffehouse) (Villa Bagatelle) New York Caf, Central Caf, LotzCaf, M vsz Coffeehouse, Villa Bagatelle are just some of the few cafs cannot be missed while you are in Budapest. Enjoy a relaxing 30 minutes with a coffee and let time pass by! In many cases it's about making time stop for a while and giving yourself a chance to look around, to appreciate the weather, architectures, and the people around you. Take an hour off for a good book or your favorite magazine with a nice cup of coffee, or chat with your friends, while surrounded by the familiar clinking sound of coffee cups. Sometimes stopping for a while help you get further. The 20s and 30s of last century in Budapest were the golden ages of coffee and cafs. They were the centers of cultural and social life where writers, poets, politicians gathered

(Andrssy Avenue) Lotz-hall

together to present their works and ideas and having discussions. Young lovers at the quiet corners were common scenes as well, but regardless why these people come, most of them had their favorite places and rarely change for a different one. In Budapest, New York, Central or Muzeum Caf were among the most famous ones and up to today, they are still in their original places and well preserved forms, waiting for new and regular guests every day. Strolling along the Andrssy Avenue is a great way to understand why Budapest was and still is the center of caf culture in Europe. Don't miss the Lotz-hall in the Parizsi Nagyruhz (Paris Department Store), walk in for a lovely surprise! oh, and we almost forget: you don't have to drink coffee! Remember? It's not just about the drink

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Did you know that Queen Victoria bought a dinner service set from the world famous Herend, North of Lake Balaton porcelain factory?

WAMP (www.wamp.com) Check out when is the next WAMP (www.wamp.com) market, the haven for those looking for absolutely unique, creative and design goods.

Shopping
Shopping is definitely one of the fun things to do while traveling. It is not only about the souvenirs, but more about pampering your senses for designs, art, fashion and much more! There are countless temptations needless to resist in Budapest! Whether you are looking for gourmet chocolate, international brand names, design products or traditional Hungarian gifts, you will always have many options to choose from. Apart from visiting the stores of the well-known international brands we suggest you to follow the new trend embraced by more and more people around the world. Whenever you in a different country especially when it comes to Europe, look for the local design brands, the true value lies in their uniqueness! If you are looking for traditional souvenirs, then Plinka - the 40% Hungarian fruit brandy; Unicum - a great digestive, and one of the top herb spirits in the world; Tokaji Asz - the world famous dessert wine from Hungary only; goose liver and Pick salami - both of them are typical and delicious Hungarian product; Szamos marzipn - gourmet chocolate; paprika - the signature spice of Hungary; or Hungarian porcelain Herendi, Hollhzi or Zsolnai are all great choices! Central Market Hall (Nagyvsrcsarnok) is a good place to start your shopping and to get all the souvenirs mentioned

(Plinka) 40% (Unicum) (Tokaji Asz) (Pick salami) (Szamos marzipn) (Paprika) (Porcelain) (Herendi) (Hollhzi) (Zsolnai) (Nagyvsrcsarnok) (Vci utca) (Folkart Crafsman's House Regiposta utca 12) Westend City Center (www.westend.hu) Arena Plaza (www.arenaplaza. hu) Mammut 1&2 (www.mammut.hu) (Andrssy t) (Louis Vuitton, Gucci ) (Dek tr) Falk Miksa 20

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5 Get lost on the small streets of the 5th district, and look for the small design boutiques.

above! Your next stop, right across the street is Vci Street, which is the main pedestrian street right downtown. There you will find lots of small stores, boutiques and wine shops, fully stocked with the finest Hungarian reds and whites. While wandering around Vci street, don't miss the nearby Folkart Craftsman's House at Regiposta Street 12. If you have a lot of time to kill but afraid of getting lost, just visit one of those big shopping centers, they are conveniently located in the heart of the city, such as Westend City Center (www.westend.hu), Arena Plaza (www. arenaplaza.hu) or Mammut 1&2. (www.mammut.hu); if you are looking for more upscale shopping, then Andrssy Avenue is the place to be. Besides the designer shops like Louis Vuitton, Gucci, the avenue itself is also an UNESCO Heritage site for its beautiful and well preserved buildings and cafs. Also, literally just 1 meter underneath your feet, runs the world's oldest operating metro system, and it is also

the second traditional subway ever built in history, over 100 years ago. Dek Square is not far from Andrssy Avenue, and it is also good for upscale shopping. Interested in art and antiquities? Falk Miksa street at Pest, near Margaret Bridge, is the place to go. You can browse through jewelries, paintings, sculptures and decorations, and all the way to antique furnitures. Some of them are from the early 20th century, or even earlier. You can spend a whole day there between those lovely stores, mysterious underground shops and galleries! There is a growing interest in design products these days, as the true value of these items lies in their uniqueness and rarity. Buying those products can also be interpreted as paying tribute to human creativity and sense of beauty. Sometimes, it is simply satisfying to possess something exclusive and exceptional!

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Once you are at Balaton, please spend a few days in Balatonfredto relax, or go toSifok for the on going parties and fun! Its always a great idea to rent a sailboat and experience the true Balaton fun!

Keszthely Veszprm Sifok Tihany Balatonfred SPA Veszprm Ann Ball Balaton Sound

Balaton
Lake Balaton well deserves to be the most popular destination in Hungary, right after Budapest. Being the third largest lake in Europe, it provides endless fun and entertainment for people from 1 to 100 years old. Only half an hour drive s from Budapest or 3 hours' from Vienna, this makes Balaton a perfect weekend escape, or a stopover on the way to Austria. If you ever wonder what you could do once you arrive at the lake, the answer is simple as: everything! Rent a sail boat in the morning, sail to the middle of the lake, jump into the absolutely safe water for a quick swim, or have lunch while sipping a delicious wine coming from a winery right beside the lake. Play a nice golf game with your friends and choose a lovely restaurant afterwards with a view of the lake, and have a quiet afternoon. You can also take a tour to the beautiful castle at Keszthely, take a stroll in the lovely town of Veszprm, have a wild party in Sifok or enjoy the magnificent panorama from Tihany peninsula or have a long romantic walk and a nice spa in one of the hotels of Balatonfred. If you come at the right time, don't miss the Jazz night in Veszprm, the Anna Ball in Balatonfred, or one of Europe's biggest music party the Balaton Sound! Cycling around Balaton is also very popular to explore the lake and its surroundings. Don't forget, one of Hungary's most famous wine regions is situated in the mountains right above the northern shores. This is also the area where most of the charming traditional villages are situated with events almost throughout the year! Though Balaton obviously shows its best in the summer, winter can be sometimes even more romantic or fun! After an hour of skating or wind skating on the frozen lake, take a dip in a hot spa watching the beautiful white snow is a great idea. All-in-all Balaton, or the Hungarian Sea as we Hungarians call it, is definitely a must-visit place in Hungary. It could be made within a convenient day trip but we suggest you to spent there a night or two, allowing yourself the luxury to leave your watch and mobile behind and jump into the sea of fun and relax and recharge yourself for the next adventure hopefully coming up very soon!

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Did you know that Balaton - or as we call it the Hungarian sea - is not only the third largest lake in Europe and the second favorite destination for tourists in Hungary after Budapest, but also been marked in history as the most popular and romantic meeting spot for the people separated by the Berlin Wall stretched between East and West Germany ? Spend some peaceful days at Lake Tisza and paddle through one of Hungarys most relaxing and beautiful natural site!

On waters

Jet ski and canoeing


There are a lot of activities around the Balaton Lake, however, for environmental reasons, motor vehicles are banned to keep the water clean. If jetski is your passion, then come to Lake Tisza! Besides being protected as an UNESCO World Natural Heritage site, it is also one of the best places in Hungary to enjoy the water fun and leaving your worries and boredom behind. Here, you can quietly paddling, slowly sailing between the beautiful water flowers, joining a group and heading out for bird watching, or getting on a jet ski and ride the waves. Getting out of the water, there are numerous historical sites, restaurants, and small villages to visit or to try out. If you decided to try something new, ready to forget your everyday life, the waters in Hungary will surely "be at your service"! Splash in!

Sailing
There are few sports like sailing, where the thrill of soaring, the beauty and power of nature, and the simple joy of traveling can be experienced simultaneously. Even though Hungary is a landlocked country, our beloved Balaton Lake, the biggest

fresh water lake in Central Eastern Europe, provides excellent opportunities to discover all the fun and excitement of sailing! You can find many companies right by the Balaton Lake if you want to rent a yacht or sailing equipment, and they can offer you a wide range of boats to fit your experience and budget. The absolutely clean water of Balaton provides a perfect opportunity to berth the ship and jump into the water for a quick swim or for a simple refreshment. Those bigger yachts also offer cabins to overnight. There is nothing more romantic than sleeping on a boat, waking up in a different port every morning, to explore the lovely little cities, towns around the lake, take a hike in the surrounding mountains, to sit in a cozy restaurant, visit some of the vineyards of North Balaton or join one of the countless cultural events!

www.balaton.hu www.spasinhungary.com www.szalok.hu

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Stay a few nights in a castle hotel to make time stop and live like a European royalty from hundred years ago!

Castle Hotels
Many people think hotel is just a place to stop between points of interests. Have you ever imagined that your hotel could be a point of interest itself? One of the unique attractions of Hungary, even among European countries, is Castle Hotels. If you ever dreamed about living like a royalty in 19th century, getting away from the bustle of the city, surrounding yourself with historical walls, or spending a romantic weekend in authentic ancient European style, even arriving at those historical sites with a helicopter, these castle hotels are made for you. Surrounded by nature and history, wide range of attractions like golf, horseback riding, wellness facilities, hiking and many more, await to entertain and you and make you feel like a true royalty! Fortunately you don't have to be a millionaire to pamper yourself in luxury. Wide range of 5,4 and even 3 star castle hotels await to indulge you and your loved ones. Hope you 36 Did you know that the Abbey of Pannonhalma, (UNESCO World Heritage site) on the top of St Martin's Hill, has a monumental library containing 360,000 volumes? make a plan to stay a few more days and explore these wonders that combine history with the luxury of modern era!

www.castlehotels.holidayhungary.com www.historichotelsofeurope.com/en/hotelshungary.html www.apponyi.hu www.hedervary.hu

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Asia Club
Asia has been one of the fastest growing regions in the world. Did you know that according to a British Foreign Office survey, Hungarian is the most difficult language in the world to learn? The two digits GDP growth, and rapidly growing middle-class certainly have impacts on tourism. Hungary, being one of the most popular destinations has been experiencing a tremendous growth in the number of guests from Asia for over 10 years! At the beginning, friends from Japan started to travel to Hungary and the region, and then China, India and then the Gulf states became very important outbound countries for Hungary in Asia. This rapid change triggered some very positive reactions from the Hungarian side, and now countless companies from Hungarian tourism industry

How the Club works and what benefits it can provide for your company:
We believe Asia Club will successfully bring people and travel industry professionals closer. One of the main aims of Asia Club is to promote B2B platform between tourism industry professionals/companies from Hungary and Asia. If you are a travel agency or tour operator from Asia, and bringing groups to Hungar y and close by region, and used to work with a third country' wholesaler or an indirect channel, then it's time to join our club, and take advantage of our B2B platform to cut down unnecessary costs! Please go to our website: www.xiongyali.cn/xxxx or www.visit-hungary.com/ xxxxx, find companies can work with you and get in contact directly with them. Please remember to mention the following important when you make the contact: You are a tourism industry professional based in Asia; You found their contacts through Asia Club, as recommended agencies. By providing the above information to the Hungarian company, you should automatically receive substantial discount, preferential information or other concession for business concluded between the two of you. If you have any further question please contact us at xiongyali@xiongyali.cn or visit www.xiongyali.cn

GDP 2009 B2B

are trying to adopt to the new demands and to meeting the needs from Asian travelers.

:
B2B www.xiongyali. cn/XXXX www.visit-hungary.com/xxxxx xiongyali@ xiongyali.cn www.xiongyali.cn

The establishment of Asia Club by the Hungarian Tourism Plc., in 2009 was one big step forward! Asia Club is working hard to: Increase number of guests and overnights to Hungary from Asia; Provide better understanding of Asia tourists in order to better train the Hungarian companies to provide good services to Asian tourists; Establish channels between the Hungarian and Asian travel industry professionals and companies; create a better B2B platform.

Members of the Asia Club:


All Hungarian companies in tourism industry, with special interests in Asian market and wish to build long term professional relationships with companies from that region are welcome to join.

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Special Events
One of the biggest attractions of Hungary, that attracts millions every year and what truly makes this country one of a kind, is the endless flow of events brings fun, excitement, relaxation or vibration of audience regardless of age, gender or nationality. More than 20 years after the opening up, Hungary managed not only bringing some top international events to the country, but also succeeded in creating Top Five music

20 3 6 7 8 12 4 10 8 20 3 10

events in Europe. Spring Festival in March (classical music), Balaton Sound in June (pop&rock), Street Fest (Jazz), Sziget (Island) Fest in July (pop, rock, ethno), and last but not the least, Red Bull Air Race and Celebration of Crafts (shopping fest for hand made art and crafts) in August. The Christmas Bazar in December is famous in Europe and internationally, and visitors from USA, Brazil, Australia, Africa or China to be part of the annual event. Wine festivals in Hungary start from as early as in April and last till October. Night of museums is another typically European invention. The firework on August 20th is also a must-see if you are here at that day. Most of the events are from March to October, and it is a great idea to check online and plan something for everyone! Hungary has a lot to offer, from singing, dancng, shopping, swimming, drinking, laughing, rejuvenating and sports! There is only one word to describe your experience here Fun!

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Gellrt Trabant www.hcb.hu

MICE
Hungary has become one of the leading meeting and convention destinations of the world, it is playing an even more important role on the international MICE market, where one can always expect professionally adequate organisation combined with unusual programs and ideas. So why Hungray? Living memories of the past, major historical monuments may be special venues for banqueting events and social programmes. The fairy-tale Vajdahunyad Castle, the Museum of Fine Arts or even the Parliament, a bath inside a cave, a castle hotel, a horse ranch, a ship on the Danube, a 700 years old ruin can be rented for special occasions. Unique programmes to choose from for groups seeking sport challenges, cultural heritage or gastronomy tours. One of the highlights of your event might be a fantastic evening cruise down the Danube, a magic day on the Hungarian Great Plain with authentic horse shows, and folklore programmes including delicious traditional meals and drinks. Budapest is a city of baths, it is also called the Spa Capital of the world. A party spiced with a water ballet performance in the marvellous Gellrt bath will surely result in a truly memorable evening. The marching of hussar companies in the Buda Castle; a Renaissance themed evening in a medieval castle; an exciting rally across the country with old-fashioned cars called Trabants: there is plenty to do to enrich your programme. For more information please visit www.hcb.hu

. Vajdahunyad 700

Let us mention just a few reasons:


Although Hungary is not an unknown place on the globe, it is a new destination yet to be discovered for many. And who would deny that in order to attract delegates to a congress, selecting a location they have not known before is crucial The cost-to-value ratio is extremely favourable in Hungary. In general the quality of services is excellent and prices are still lower than in most European countries. Budapest is a magical place, rendered enchanting by the river Danube which divides the city into two. Hills, mountains in Buda, the line of hotels and the commercial district on the Pest side... an air of history, the pleasant climate, festivals and cultural events prove that the city is indeed the Pearl of the Danube. Several convention centres up to 2,000 located in pleasant environment, and 5,000 first class and luxury hotel rooms are at the guests' disposal.

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Bodor Farm, the largest horse riding farm at the Danube Bend is waiting its guests with a typical Hungarian hospitality only 30 km far from Budapest!
We perform horse shows with various ability and rapidity games in 45 minutes, and we also introduce the professional use of the famous whip. The famous carriage-of-four and the folk coach cannot be missing. The show is closed by the spectacular gallop of the Hungarian Puszta-five attraction. It is worth visiting the 50-hectare farm with a horse carriage. The racing stable, the coach exhibition and the animal park can be all visited in the course of a pleasant excursion. The domestic animal park introduces a typical Hungarian courtyard. You can see turkeys, ducks, geese, hens, peacocks, rabbits, donkeys, goats, sheep, pigs, buffaloes, cows and the famous Hungarian Grey Cattle. Nearly 100 horses are living on the farm, mainly Lipizzaner, Nonius and Orlov Trotter horses. The Kemencs Csrda, which can host 200 people, is an excellent venue for folklore and grill dinners with gipsy music. A huge covered terrace and a summer house with a vine arbour also belong to the restaurant, and they offer a beautiful view over the parked garden. Kemencs Csrda will treat you with delicious and special food, wine-tasting, plinka and lngos topped with a truly Hungarian csrda atmosphere!

80% C

Hungaricum
In this section we would like to show those products, animals, facts or phenomenon that are unique to Hungary and which are truly "ours". Did you heard about them? Did you know that they are related to Hungary? Nobel-prize winners did you know that Hungary has the largest number of Nobel-prize winners per capita in the world? (14 Nobel-prize) Tokaji a delicious desert wine found nowhere else in the world. Goose liver did you know that almost 80% of the world's finest foie gras comes from Hungary? Puli,vizsla very smart, faithful, adorable and needs a lot of care and attentions! No she is not a women its one our national treasures! Paprika almost no Hungarian dish misses our hot or sweet paprika, giving it an unmatchable taste and flavor! Did you know that Rubik-cube, ball pen, VitaminC pills, RAM, match, hologram and many more useful things surrounding us were invented by Hungarians? Have a fun-filled evening in a unique Hungarian phenomenon called the "ruin-pub" with unparallel atmosphere and vibe!

You are welcome here during the whole year! We are looking forward to your enquiry, please ask for our group offers!

30!
45 50 100 Lippizzaner, Nonius Orlov 200

Bodor Ltd., Bodor Horse Farm H-2021 Tahittfalu, Szentendrei-sziget Hrsz. 091. Pf. 8., Hungary Contact / : Mrs. Eszter Aszdi Phone / : +36-26-585-005

Mobile / : +36-30-544-22-33 Fax / : +36-26-585-006 E-mail : info@bodormajor.hu www.bodormajor.hu

Hungaricum P-41


(Budapest) (Szentendre) (Gdll) (Sisi Kastly)

Suggested routes in Hungary:


(Visegrd) Budapest Budapest Budapest Budapest (Budapest)

Szentendre Szentendre

Gdll: Sisikastly

LzrLovaspark culture tour

(Budapest) (Szentendre) (Visegrd) (Balaton) (Tihany) (Balatonfred) (Budapest) (Budapest) (Budapest) (Balaton) (Eger)

Balaton: Tihany, Balatonfred culture tour

Balaton fun tour Egerszalk Szentendre Egerszalk Debrecen Balaton Balaton Tokaj Budapest wine tour

(Tokaj)

Budapest Budapest

Tisza-t eco tour Tokaj Tisza-t Tisza-t Hortobgy spa, wine, eco, folklore

(Szentendre)

(Tisza-t)

(Hortobgy)

(Budapest) (Eger) (Budapest) (Budapest) (Budapest) (Budapest)

(Tokaj)

(Tisza-t)

Budapest (Tisza-t) (Hortobgy)


Hortobgy culture and fun

(Debrecen) (Balaton) (Balaton) (Srvr)

Budapest Budapest Budapest

Pcs s krnyke wine tour Hvz spa tour

(Pcs s krnyke) (Hvz)

Srvr spa tour

Dresden, Berlin

Suggested routs in Europe with Hungary:


Hungary Hungary Hungary Austria (Wien) Austria Slovakia Slovakia Austria Croatia Croatia Slovenia Romania Slovenia Austria Czech Republic (Prague) Germany (Dresden and Berlin) Czech Republic Austria Poland Switzerland Czech Republic Czech Republic (www.european-quartet.com) Germany

(www.european-quartet.com) Hungary Hungary Hungary Hungary Hungary Hungary

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Suggested routes P-44


[ ] [ ] 93030 km2 [ ] 1000 (2004 1 1 ) 96 (66.2%) (17.9%) [ ] (Budapest) 182 [ ] [ ] 2246 [ ] 8 7 28-35 1 12 -20 [ ] [ ] 36 (+ ) 1 00 + + + 06 + + 06 2 20 70 30 3 15 1848 8 20 10 23 1956 1989
Pcs

[ ] 104 198

107 105 199

Tokaj

[ ] (Visa, Mastercard, Diners, Cirrus, AMEX, China Union Pay ) ATM 24 1% [ ]


Srvr

Eger

Visegrd Szentendre Gdll Tisza-t Debrecen

[ ] 220V/50Hz 110V/60Hz [ ] (HUF) Ft 5 20 100 200 10 50 500 1000 2000 5000 10000 20000 www.ex.com
Hvz Balatonfred Tihany

General Information
[Country Name] Hungary, Magyarorszg [Area] 93030 km2 [Population] 10 million; Ethnic group: majority is Hungarians over
96%; minorities include: Slovakians, Romanians, Croatians, Serbians, Slovenians, Germans. Official language is Hungarian. Religion: 66.2% Roman Catholic; 17.9% Protestant.

[Climate] Hungary has a continental climate with distinctive four


seasons. Hot summers are in July and August, with average high temperature from 28 to 35; cold winters in December and January, with extreme low temperature as low as to -20

[Credit Cards & Debit Cards] Major credit cards (AmEx, Visa,
Mastercard, Diners, Cirrus, China Union Pay) can be used in the member shops and businesses. Look for the logo displayed at the entrance. ATMs operate 24 hours a day. Major credit cards and banking cards are accepted. There is usually a commission of 1% for cashing travelers cheques at banks. Please note that most stores will not accept travelers cheques. You can use your bank or credit card to get cash at post offices throughout Hungary. More than 3200 post offices nation-wide provide this service.

[Power]230V/50Hz; European plug with two circular metal pins.


110v/60Hz electrical applications will need power adaptors.

[Currency & Exchange]


Hungarian Forint (HUF) and short in Ft Coins: 5, 10, 20, 50, 100, 200 HUF; Bank notes: 500, 1,000, 2,000, 5,000, 10,000, 20,000 HUF For mostly recent exchange rate, please go to www.ex.com.

[Telephone]
Country code: 36; Budapest area code: 1 (+7-digit number) International pre-dial: 00 + country code + local number Domestic long distance pre-dial: 06 + area code + local number Cell-phone numbers are 9-digit, after dialing 06, the first two numbers depend on the telephone company: 20, 30 or 70.

[Capital] Budapest.Population: 1.82 million. [language] Official language is Hungarian, English and German
are widely spoken in those areas visited by tourist.

[Public Holidays]
March 15th: National Holiday; August 20th: St. Stephen's Day; October 23rd: Anniversary of the 1956 Revolution

[Geography] Hungary is situated in the Carpathian Basin and


is boarded by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west, with a border of 2246 kilometers.

[Important Telephone Numbers]


Ambulance 104 Police 107 Fire department 105 Directory Assistance 198 International Directory 199 International Emergency Call 112

[Fax] Fax is available for tourists in main post offices and in many city
hotels' Business Centers.

General Information P-45

General Information P-46