Good PPT

DESIGN

Alex Osterwalder, PhD! Business Model Thought Leader!

this is more serious than you might imagine

and then he gets his moment

BIG

but Ajit doesnt like the pitch

all Ajit said, was

what mistakes do you think Greg made in his presentation?

Greg didnt respect the basic rules of a good ppt-presentation

Greg could have convinced Ajit by focusing on

audience

audience! &! wants!

1!

2!
3!

all three of them have the same cognitive limitations

start using

E C S

start using

Emotionally C S

start using

Emotionally Competent S

start using

Emotionally Competent Stimuli

now analyze the particularities of each of your audience segments

WHO

are they really?

simple audience profiler

[Source:adaptedfromXPLANE,thevisualthinkingcompany]

simple audience profiler

what does he/she see?

his/her environment his/her friends what the market offers him/her

[Source:adaptedfromXPLANE,thevisualthinkingcompany]

simple audience profiler

what does he/she hear?

who influences her? how? what his/her environment says what his/her wife/husband says

what does he/she see?

his/her environment his/her friends what the market offers him/her

[Source:adaptedfromXPLANE,thevisualthinkingcompany]

simple audience profiler

whats really on his/her mind?
what keeps him/her up at night? what are his/her ambitions what he/she thinks

what does he/she hear?

who influences her? how? what his/her environment says what his/her wife/husband says

what does he/she see?

his/her environment his/her friends what the market offers him/her

[Source:adaptedfromXPLANE,thevisualthinkingcompany]

simple audience profiler

whats really on his/her mind?
what keeps him/her up at night? what are his/her ambitions what he/she thinks

what does he/she hear?

who influences her? how? what his/her environment says what his/her wife/husband says

what does he/she see?

his/her environment his/her friends what the market offers him/her

what does he/she say and do?

his/her actions his/her attitude in public what he/she tells others

[Source:adaptedfromXPLANE,thevisualthinkingcompany]

content & structure

a way to start your presentation

define the following components to clarify your message

context:

most ppt-presentations are horrible today (dbybp)

context: role:

most ppt-presentations are horrible today (dbybp) you are looking for a way to improve your pptdesign skills

context: role: point A

if you dont improve, your audiences will continue to be bored

most ppt-presentations are horrible today (dbybp) you are looking for a way to improve your pptdesign skills

context: role: point A

if you dont improve, your audiences will continue to be bored

most ppt-presentations are horrible today (dbybp) you are looking for a way to improve your pptdesign skills

point B
but you want to enchant your audience every time

context: role: point A

if you dont improve, your audiences will continue to be bored

most ppt-presentations are horrible today (dbybp) you are looking for a way to improve your pptdesign skills

action
apply a clear and audience-focused pptdesign method

point B
but you want to enchant your audience every time

use the following rules to make your message stick with your audience

define the content that should go into your ppt presentation

use your

audience profile

[Source:adaptedfromDaveGray,thevisualthinkinghandbook]

 then brainstorm on what your audience really wants to know

audience profile

[Source:adaptedfromDaveGray,thevisualthinkinghandbook]

audience profile

?!

[Source:adaptedfromDaveGray,thevisualthinkinghandbook]

audience profile

?!

?!

?!

?!

?!

?!

[Source:adaptedfromDaveGray,thevisualthinkinghandbook]

group post-it notes together that feel like they belong together

 in five columns

?!

?! ?!

?!

?!

?!

?!

give each column a title and put them in order

title!

title!

title!

title!

?!

?! ?!

?!

?!

?!

?!

 congratulations: thats all the content you will need

 now inject stories that really resonate with your audience

visual design

bad example

remember: respect your audiences cognitive limitations

so start using

for example from

BUT eliminate to the core message

in other words

use white space generously

delivery

capture your audience

by frequently asking your audience questions

by NOT sticking to

by giving your audience short slots to interact among each other

and dont forget that even

the best presenters with NO spare time

rehearse

rehearse rehearse

rehearse rehearse rehearse

thank you for your attention!

http://business-model-design.blogspot.com

ANNEX A: image rights

r000pert

proprietary images

MorganStanley

JohnMedina

foxdiddy

all other images: iStockphoto

ANNEX A: book references