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Banking Sector
The word Bank is derived from the Latin word Banca. In the pre-independence there were many bank failures. After independence, the Government passed the Banking Regulations Act, 1949 for regulating the business of banks to provide protection to depositors. Vital tool for economic development and progress.
Introduction of ICICI
ICICI Bank is India's second-largest bank MD & CEO: Mrs.Chanda Kocchar Total assets: Rs. 4,062.34 billion at March 31, 2011 Profit After Tax: Rs.51.51 billion at March 31, 2011 Branches: 2,533 ATMs:6,425 Subsidiaries: 19 counties Head Quarter: Mumbai Listed on BSE & NSE American Depositary Receipts listed on NYSE
VERTICAL
CHAIRMAN Mr K. V. Kamath MD AND CEO Mrs. Chanda Kochhar EXECUTIVE DIRECTOR Mr. N. S. Kannan BOARD OF DIRECTORS
SWOT ANALYSIS
STRENGTHS 2ND Largest bank in India. Successfully diversified its operations. Listed in NYSE. Considered as a pioneer in usage of internet services. Aggressive and innovative marketing strategies. WEAKNESS Primarily targets upper middle class and upper class of the society. Higher service charges.
OPPORTUNITIES Expanding business to the middle and lower income groups. THREATS More and more banks are coming up.
COMPETITORS
HDFC AXIS BANK KARUR VYSYA BANK KOTAK MAHINDRA YES BANK
FUTURE PLANS
Plans to open 1500 branches in 4 years. Will recruit 6000 people this fiscal. Plans to expand its branches overseas.
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