Parle G

Techniques to increase the market share

Industrial Feasibility

STRENGTH US Dollar Company Won at Monde Selection Diversified products

WEAKNESS Indisciplined warehousing Poor segmentation THREATS

SWOT ANALYSIS

De-reservation Customer loyalty New entrant

Low incentives

OPPORTUNITIES Growing market Taste factor

Product variety

Porters five force model

Competitors Force (Major MNCs likely to diversify and get into related business of Parle G)

Suppliers Force (Very large number less bargaining power)

Parle G Parle Bakemans Regional

Buyers Force (More quality suppliers so conscious and price sensitive)

Substitutes Force (Household Snacks, Bakery biscuits, fast food)

Problems encountered
Stock out Shortage of Parle G Freebies Allocation Problems Further Dispatch Problem Duplicate biscuits Poor Sale Promotion Skills
Retailers

Manufacturing unit

Parle depots

Whole sellers Transportation

Customers

Distribution Strategies
Multipurpose distribution centres

Public distributaries
Feeder markets/mandi towns Shandies/haaths/jatras/melas

Use of co-operative societies

Increase Market Share

Rural-Urban Penetration

Small business plan

Associate with government schemes Sponsor a Tele serial, sports events

Awareness among people

Re-search Findings
On basis of Quality
6 5 4 3 2 Rs. 2 Rs.5

On basis of Price

Yes
No

Rs.10 Rs. 20 Rs.30

1
0

Rs.50

THANK YOU!!!