BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD30 Semester Doc. Code

LEVEL

06

OUGD30

Brand and promote a new arts and culture magazine

Brief To create a completely new identity for a monthly Arts and Culture magazine and also to promote it. The concept should be something that is different and not like other arts and culture magazines out there. The magazine should cover a range of articles and stories and not necessarily the conventional, fashion, music, travel etc. The brand needs to include a logo, the tone of voice for the layout of the magazine and a range of possible covers for the magazine Background / Considerations. Look at how other graphic design magazines are branding. Eg. Having their own typeface or just a particular grid which differs them from other magazines? Look at other magazines from all the the sectors

Mandatory Requirements

Studio Deadline 22 March

Deliverables A logo and complete branding ( brand guidelines) At least one complete magazine A range of 12 covers for 12 months Promotional Material Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.