Jeanne Oden LIS 5413 / Fall 2010 November 29, 2010

Thesaurus Construction: INTEGRIS Print Advertising

Description of the collection: This is a collection of newspaper and magazine ads prepared by Ackerman McQueen (AM) for their clients, INTEGRIS Health and the INTEGRIS Heart Hospital. In the field, this is commonly called print advertising. These ads are written, built, and output at AM; for each ad there is commonly a text file, working files, and several final PDF files in different stages of production. The PDF files in this collection represent the final version of the ad. The files are stored on servers within the agency and all except the working files are available to anyone in AM to reference, although organization by job number has limitations for use. Materials are most often provided to the client and media in digital form. AM has been INTEGRIS advertising agency for almost 10 years. For most of those years INTEGRIS has had a very strong print advertising program, with several unique ads per week. These ads are prepared primarily for a general public audience, although a secondary audience is business and community leaders as seen by the advertising message content and media placement. The entire collection of print advertising from the last 10 years would provide the reader with a highly exhaustive portrait of the products, services, interests, achievements, and people of INTEGRIS. The print program is supplemented with television, radio, web, and outdoor advertising. The collection represents a small sample of the ads produced by AM, including of the major entities, physicians, and initiatives from the last couple of years. INTEGRIS is a complex health care system with multiple needs; they must promote the services, locations, and physicians using language that is accurate and easy to understand. Proper representation of the INTEGRIS entities is very important to this client and can create business difficulties if not handled properly. INTEGRIS operates 12 hospitals throughout Oklahoma, but the system of centers, institutes, and affiliations among INTEGRIS and outside entities is very large and can quickly become confusing even to individuals familiar with the organization. INTEGRIS brand identification standards are fairly strict, although some liberties are taken occasionally. Similarly, advertising featuring physicians reflects on them personally and they are very cautious about any ad in which they appear, from name spelling/punctuation to the photo image and all personal and professional or domain information.

Oden / LIS5413 / p. 2 Objects: The ads are provided in a single PDF file, in the order reflected below. The file names on each ad key to AM job numbers and titles; that system is not included in this thesaurus. 1. 2. 3. 4. 5. 6. 7. 8. 9. INTEGRIS Advanced Cardiac Care. Heart failure success, February 12, 2010. INTEGRIS Bass Baptist Health Center. State-of-the-art surgical excellence, April 4, 2007. INTEGRIS Cancer Institute of Oklahoma. Community unity, January 21, 2009. INTEGRIS Health. Lets make some noise, September 24, 2009. INTEGRIS Health. Sign on: Get a mammogram, April 26, 2010. INTEGRIS Health. Weight loss success, February 25, 2010. INTEGRIS Health, Pacer Fitness Center. More health than club, March 30, 2010. INTEGRIS Health, Pacer Health Services. Dodge the flu, November 2, 2010. INTEGRIS Heart Hospital. Oklahomas premier heart scan, December 4, 2009.

10. INTEGRIS Mental Health. Mountains you can climb, June 2, 2010. 11. INTEGRIS Nazih Zuhdi Transplant Institute at Baptist Medical Center. Transplanting hope, January 22, 2010. 12. INTEGRIS Sleep Disorders Center of Oklahoma. The triple crown of sleep, May 23, 2007. 13. INTEGRIS Southwest Neuroscience Institute. We know neuro, March 30, 2010. 14. INTEGRIS Southwest Medical Center. Still standing strong, May 5, 2010. 15. INTEGRIS TeleStroke Network. Every second counts, May 19, 2010.

Oden / LIS5413 / p. 3 Users: The primary users for this collection are Ackerman McQueen employees: writers, designers, photographers, project managers, content managers, broadcast editors and producers, account executives, media planners, traffic managers, proofreaders, and occasionally accounting managers. Secondary users for this collection are, indirectly, the INTEGRIS clients via queries to the agency when their own records are unable to provide relevant information. Information needs: The INTEGRIS print ads are the primary source of reference because of the care taken when creating them; terms and relationships are very carefully constructed in these ads and they effectively comprise an authority file. The types of questions are diverse, with varying levels of specificity and a high degree of exhaustivity. An indexing system applied to this collection would be expected to have a high degree of precision and recall in order to insure accuracy, save time, and reflect good stewardship of INTEGRIS investment as multiple departments and offices are working simultaneously. Which ads has Dr. (name) been in? Where was he practicing in that ad? He/she has moved to another facility and we need to ensure the next ad is correct. When we advertised X previously, what did we say about it? Would it need to be updated for future use? How have we referred to an entity, individual, or service in the past? How was that formatted? Do we have a photo of (person), (entity), (technology), (location), or (concept)? Is there one that would work in this new application? (Person) did not like their photo and have asked INTEGRIS to never use it again in any advertising; please select an alternate. What are the promotions we have done for (entity)? What are the latest ads weve done for the Centers of Excellence? Which entities include the website in their ads? How is it formatted? How have we treated the type and visual elements for (entity), and can they be used for video? (Entity) has changed their services and/or affiliations; we need to revise the ad accordingly. (Person) would like a copy of the ad for their personal records. Do we have releases on file for (persons) in (certain) ads?

Depth of indexing required: The domain of this collection is print ads for the INTEGRIS Health healthcare system. The scope includes INTEGRIS Health facilities and all

Oden / LIS5413 / p. 4 physicians, employees, patients, services, and affiliated entities and persons. For this collection, a high level of exhaustivity will be required as most users will search for information in all these areas of the collection. A moderate level of specificity will suffice if attributes are indexed for key areas such as discipline, location/entity, condition, treatment, and broad concepts. Inclusion of a few attributes specific to each ad will aid precision and recall related to the types of questions noted above. Most users will not have a high degree of medical domain knowledge and will search for content based on the subjects as reflected in the ad text. When indexing the wider collection, however, additional translation may be necessary and the thesaurus would also be more exhaustive with respect to the domain. Appropriate controlled vocabularies: There are advertising and medicine thesauri available that could be used for indexing this collection. The University of Texas (UT) at Austins Advertising and Public Relations discipline has created a non-hierarchical Glossary of terms that can be helpful to understand and determine whether a term is unique to AM or INTEGRIS, or is generally understood within the field The U.S. National Library of Medicine, under the National Institutes of Health, has the very large and current hierarchical controlled vocabulary Medical Subject Headings, or MeSH. Both the UT and MeSH CVs are available online for free. Gale Advertising Thesaurus is paid, and neither it nor the broader volume, Gale Business Thesaurus, is found in OU Libraries. Gale Advertising Thesaurus is downloadable and contains relationships, but only 103 terms. The EBSCO, FirstSearch, and Ovid MEDLINE database at OU Libraries have good thesauri that would certainly work for this collection, but would be unavailable to AM for ongoing use. Overall, the MeSH thesaurus is a strong solution with a good provenance. See References. Decisions and Rationale: For this collection, the UT and MeSH were evaluated to be most useful for this collection. UTs terminology was reviewed against domain knowledge and experience, and it is highly accurate but not relational; this would be a good resource for new or experienced AM indexers to confirm terminology as needed but lack of term relationships makes it unhelpful in constructing the thesaurus. Also, the few advertising terms needed in the thesaurus for this collection are very standard within the industry. MeSH is a very strong CV option, but will be used primarily for reference and occasional inclusion in the thesaurus. The reason it is not needed as a primary source is that, through the creation of these ads, AM and INTEGRIS have already created an informal CV of terms that have been judged to fulfill both literary and user warrant, and represent most

Oden / LIS5413 / p. 5 relationships as the client wishes. Standardizing this informal CV would, however, aid both indexer and user confusion for terms that vary and change. Another reason why MeSH is not ideal as a primary driver for this thesaurus is because INTEGRIS is a complex health care system and it is difficult to know what services are provided at which locations, and which locations are affiliated with which entities. Additionally, the advertising weaves these messages together to maximize information linking for the reader. This is all extremely important to the client, and the ads must accurately represent these relationships. This results in the following set of decisions made while constructing this thesaurus and are shown below: 1. Although INTEGRIS Health is the metatopic and might not normally be indexed, the complex relationship of entity associations and partnerships makes this a useful element although it creates many BT/NT/RT relationships. 2. Ad content focuses primarily on five main elements: concept, condition, discipline, or then condition, then location. Therefore, hierarchical and associative relationships are structured similarly, shown as follows. All can vary somewhat but generally fit this outline. 3. Discipline is represented by USE (type of doctor) and UF (field of practice), since this is the primary means of reference in the text. Physician names are provided exactly as should be reproduced; Lastname, Firstname order would create an additional comma that has been carefully weeded out of usage and could create confusion. It is assumed that a Lastname search would recall the correct term. Concept NT Condition Discipline Location/Entity Treatment Condition BT Concept NT Location/Entity Treatment RT Discipline Discipline BT Concept NT Location/Entity Treatment RT Condition INTEGRIS Health NT Location/Entity Location/Entity BT Concept Condition Discipline INTEGRIS Health Treatment Treatment BT Concept Condition Discipline NTLocation/Entity

References
Medical Subject Headings (MeSH). http://www.nlm.nih.gov/mesh/MBrowser.html MEDLINE (EBSCO). MEDLINE database advanced search, OU Libraries. http://web.ebscohost.com.ezproxy.lib.ou.edu/ehost/search?vid=1&hid=111&sid=a091fe 58-d842-4494-b0be-94544efb0253%40sessionmgr114 MEDLINE (FirstSearch). MEDLINE database advanced search, OU Libraries. http://newfirstsearch.oclc.org.ezproxy.lib.ou.edu/WebZ/THESQUERY?searchtype=thes aurus:format=BI:key1=subj:next=html/thesrecords.html:entitytoprecno=1:entitycurrecno =1:source=search:bad=error/badsearch.html:numrecs=20:tdbname=mesh:sessionid=fs app5-60105-gh2pq8u9-ml8170:entitypagenum=4:0:altindex=uf=-mw%3A-aw%3Agt%3A: MEDLINE (Ovid). MEDLINE database advanced search, OU Libraries. http://ovidsp.tx.ovid.com.ezproxy.lib.ou.edu/sp3.2.4b/ovidweb.cgi?&S=IIOMFPFPKDDDMAOFNCDLBBMCEMDBAA00&New+Databa se=Single|0 Texas Advertising & Public Relations. Glossary, University of Texas as Austin. http://advertising.utexas.edu/resources/terms/index.htm

INTEGRIS Health Thesaurus

4/c BT NT ad magazine newspaper print accredited NT INTEGRIS Sleep Disorders Center of Oklahoma NT INTEGRIS Weight Loss Center ad UF NT advertisement 4/c b/w magazine newspaper print addiction UF BT substance abuse awareness disorder NT INTEGRIS Decisions Day Treatment INTEGRIS Mental Health support services advertisement USE ad NT RT BT ALS UF

Oden / LIS-5413 / p. 7

amyotrophic lateral sclerosis Lou Gehrig's disease awareness disease neuromuscular patient Don Strahorn INTEGRIS Southwest Medical Center MDA Neuromuscular Center neurologist

amyotrophic lateral sclerosis USE ALS anxiety BT awareness disorder INTEGRIS Decisions Day Treatment INTEGRIS Mental Health support services audiologist BT NT RT physician INTEGRIS Cochlear Implant Clinic tinnitus

Oden / LIS-5413 / p. 8 awareness NT addiction ALS anxiety cancer depression INTEGRIS Decisions Day Treatment mammogram TRT online appointment RT patient sleep disorder tinnitus weight loss INTEGRIS TeleStroke Network RT organ donation Brent Beson, M.D. support services BT b/w cancer BT NT ad BT magazine detection newspaper NT print Baptist USE INTEGRIS Baptist Medical Center Baptist Medical Center USE INTEGRIS Baptist Medical Center INTEGRIS Cancer Institute of Oklahoma mammogram ProCure Proton Therapy Center treatment cancer care awareness neurologist INTEGRIS James R. Daniel Stroke Center INTEGRIS Southwest Neuroscience Institute INTEGRIS Cochlear Implant Clinic BMC USE INTEGRIS Baptist Medical Center brain NT stroke bariatric BT surgical procedure treatment weight loss

Oden / LIS-5413 / p. 9 cancer (continued) disease women cancer care BT cancer community benefit NT INTEGRIS Cancer Institute of Oklahoma ProCure Proton Therapy Center BT support services cochlear implant cardiologist BT UF BT cardiology neurotologist physician NT wellness community benefit NT Doug Horstmanshof, M.D. NT EBT RT George Chrysant, M.D. HeartScanTM implant depression INTEGRIS Advanced Cardiac Care BT INTEGRIS Heart Failure Institute at Baptist INTEGRIS Heart Hospital INTEGRIS Pacer Fitness Center INTEGRIS Mental Health James Long, M.D. support services NT awareness disorder INTEGRIS Decisions Day Treatment Dawn Tartaglione, M.D. BT neurologist prevention cancer care INTEGRIS Cochlear Implant Clinic implant neurologist RT Steven Reiter, M.D. transplant fitness heart heart failure cardiology USE cardiologist Charles Morgan, M.D.

Oden / LIS-5413 / p. 10 detection NT cancer mammogram disease BT NT neuromuscular surgeon ALS dream team cancer NT heart disorder NT addiction anxiety depression hearing heart INTEGRIS Sleep Disorders Center of Oklahoma neuromuscular treatment sleep disorder NT stroke Edmond Sleep Disorders Center tinnitus BT weight loss Don Strahorn BT ALS MDA Neuromuscular Center patient INTEGRIS Sleep Disorders Center of Oklahoma INTEGRIS Heart Hospital RT EBT UF BT electron beam tomography cardiologist George Chrysant, M.D. outpatient Steven Reiter, M.D. technology INTEGRIS Sleep Disorders Center of Oklahoma sleep disorder Doug Horstmanshof, M.D. BT cardiologist INTEGRIS Advanced Cardiac Care INTEGRIS Heart Failure Institute at Baptist

education NT patient

electron beam tomography USE EBT

Oden / LIS-5413 / p. 11 fitness NT RT flu transplant BT NT prevention RT INTEGRIS Pacer Wellness Services cardiologist organ donation heart failure BT NT heart implant INTEGRIS Advanced Cardiac Care INTEGRIS Heart Failure Institute at Baptist INTEGRIS Heart Hospital BT NT disorder INTEGRIS Cochlear Implant Clinic tinnitus heart BT disease disorder wellness NT heart failure HeartScanTM INTEGRIS Heart Failure Institute at Baptist INTEGRIS Heart Hospital RT Levacor VADTM mechanical heart transplant cardiologist INTEGRIS Pacer Fitness Center INTEGRIS Pacer Fitness Center cardiologist mechanical heart INTEGRIS Nazih Zuhdi Transplant Institute at Baptist Medical Center

George Chrysant, M.D. BT NT cardiologist EBT HeartScanTM INTEGRIS Heart Hospital hearing

HeartScan BT 3-D cardiologist George Chrysant, M.D. heart imaging Steven Reiter, M.D.

Oden / LIS-5413 / p. 12 HeartScan (continued) technology NT INTEGRIS Heart Hospital INTEGRIS Baptist Medical Center UF Baptist Baptist Medical Center BMC BT INTEGRIS Health mammogram NT INTEGRIS Sleep Disorders Center of Oklahoma INTEGRIS Weight Loss Center INTEGRIS Bass Baptist Health Center BT INTEGRIS Health laparoscopic surgeon surgical procedure NT John Goulart, D.O. Keith Cole, D.O. Kirt DePriest, D.O. INTEGRIS Cancer Institute of Oklahoma BT cancer cancer care surgical procedure INTEGRIS Health NT Doug Horstmanshof, M.D. technology James Long, M.D. RT RT INTEGRIS Heart Failure Institute at Baptist ProCure Proton Therapy Center

imaging BT NT technology 3-D HeartScanTM implant BT cardiologist heart failure surgical procedure NT cochlear implant Levacor VAD TM mechanical heart RT transplant

INTEGRIS Advanced Cardiac Care BT cardiologist heart failure INTEGRIS Heart Hospital Levacor VADTM

Oden / LIS-5413 / p. 13 INTEGRIS Cochlear Implant Clinic BT audiologist cochlear implant INTEGRIS Heart Hospital hearing neurotologist speech-language pathologist surgeon surgical procedure INTEGRIS Pacer Fitness Center tinnitus INTEGRIS Pacer Health Services TRT RT brain INTEGRIS Pacer Wellness Services INTEGRIS Sleep Disorders Center of Oklahoma INTEGRIS Southwest Medical Center INTEGRIS Southwest Neuroscience Institute INTEGRIS TeleStroke Network INTEGRIS Health INTEGRIS Weight Loss Center INTEGRIS Mental Health INTEGRISOK.com INTEGRIS Health NT INTEGRIS IINTEGRIS Advanced Cardiac Care INTEGRIS Baptist Medical Center heart INTEGRIS Bass Baptist Health Center INTEGRIS Cancer Institute of Oklahoma heart failure INTEGRIS Heart Hospital INTEGRIS Heart Failure Institute at Baptist BT cardiologist INTEGRIS James R. Daniel Stroke Center INTEGRIS Mental Health INTEGRIS Nazih Zuhdi Transplant Institute at Baptist Medical Center INTEGRIS Cochlear Implant Clinic INTEGRIS Decisions Day Treatment

INTEGRIS Decisions Day Treatment BT addiction anxiety awareness depression

Oden / LIS-5413 / p. 14 INTEGRIS Heart Failure Institute at Baptist (continued) NT RT Doug Horstmanshof, M.D. INTEGRIS Advanced Cardiac Care INTEGRIS TeleStroke Network Jim Thorpe Rehabilitation Center Southwest INTEGRIS Mental Health BT addiction anxiety depression INTEGRIS Health NT INTEGRIS Decisions Day Treatment

INTEGRIS Heart Hospital BT cardiologist EBT George Chrysant, M.D. heart heart failure HeartScanTM INTEGRIS Health Levacor VADTM Steven Reiter, M.D. surgical procedure NT INTEGRIS Advanced Cardiac Care INTEGRIS Heart Failure Institute at Baptist INTEGRIS Pacer Fitness Center

INTEGRIS Nazih Zuhdi Transplant Institute at Baptist Medical Center UF Nazih Zuhdi Transplant Institute NZTI BT heart INTEGRIS Health kidney lung organ donation surgeon

INTEGRIS James R. Daniel Stroke Center BT INTEGRIS Health INTEGRIS Southwest Neuroscience Institute neurologist BT RT brain

surgical procedure technology transplant INTEGRIS Pacer Fitness Center cardiologist

Oden / LIS-5413 / p. 15 INTEGRIS Pacer Fitness Center (continued) fitness heart INTEGRIS Health INTEGRIS Heart Hospital INTEGRIS Pacer Health Services wellness RT INTEGRIS Pacer Wellness Services NT INTEGRIS Pacer Health Services INTEGRIS Southwest Medical Center BT NT INTEGRIS Health BT INTEGRIS Pacer Fitness Center INTEGRIS Health INTEGRIS Pacer Wellness Services INTEGRIS Pacer Wellness Services BT flu INTEGRIS Health INTEGRIS Pacer Health Services pneumonia prevention vaccine NT wellness RT INTEGRIS Pacer Fitness Center INTEGRIS James R. Daniel Stroke Center MDA Neuromuscular Center INTEGRIS Southwest Neuroscience Institute MDA Neuromuscular Center INTEGRIS Southwest Neuroscience Institute NT mammogram neuromuscular INTEGRIS Sleep Disorders Center of Oklahoma ALS INTEGRIS Sleep Disorders Center of Oklahoma UF BT sleep center accredited disorder dream team INTEGRIS Baptist Medical Center INTEGRIS Health sleep disorder Edmond Sleep Disorders Center

Oden / LIS-5413 / p. 16 INTEGRIS Southwest Neuroscience Institute (continued) BT INTEGRIS Health non-surgical procedure INTEGRIS Southwest Medical Center neurologist neurosurgeon surgeon RT brain INTEGRIS TeleStroke Network Jim Thorpe Rehabilitation Center stroke INTEGRIS TeleStroke Network BT INTEGRIS Health neurologist stroke technology NT Jeremy Beardon, M.D. Lawrence Davis, M.D. RT brain INTEGRIS James R. Daniel Stroke Center INTEGRIS Southwest Neuroscience Institute INTEGRIS Weight Loss Center BT accredited RT surgeon surgical procedure treatment weight loss INTEGRISOK.com BT NT INTEGRIS Health mammogram online appointment women INTEGRIS Baptist Medical Center INTEGRIS Health

James Long, M.D. BT cardiologist INTEGRIS Advanced Cardiac Care surgeon Jeremy Beardon, M.D. BT INTEGRIS TeleStroke Network neurologist Jim Thorpe Rehabilitation Center RT INTEGRIS James R. Daniel Stroke Center INTEGRIS Southwest Neuroscience Institute

Oden / LIS-5413 / p. 17 John Goulart, D.O. BT INTEGRIS Bass Baptist Health Center surgeon mechanical heart Keith Cole, D.O. transplant BT INTEGRIS Bass Baptist Health Center surgeon kidney NT INTEGRIS Nazih Zuhdi Transplant Institute at Baptist Medical Center transplant NT RT organ donation surgeon Kirt DePriest, D.O. BT INTEGRIS Bass Baptist Health Center surgeon BT laparoscopic ad BT surgeon b/w surgical procedure print NT INTEGRIS Bass Baptist Health Center RT newspaper 4/c RT INTEGRIS Nazih Zuhdi Transplant Institute at Baptist Medical Center transplant organ donation surgeon magazine NT INTEGRIS Advanced Cardiac Care INTEGRIS Heart Hospital Lou Gehrig's disease USE ALS lung Levacor VADTM BT heart failure implant

Lawrence Davis, M.D. BT INTEGRIS TeleStroke Network neurologist RT stroke

mammogram BT awareness cancer detection

Oden / LIS-5413 / p. 18 mammogram (continued) INTEGRISOK.com online appointment women NT INTEGRIS Baptist Medical Center INTEGRIS Southwest Medical Center MDA Neuromuscular Center BT ALS INTEGRIS Southwest Medical Center INTEGRIS Southwest Neuroscience Institute neuromuscular RT treatment stroke NT Don Strahorn neurology mechanical heart USE neurologist BT heart neuromuscular heart failure BT implant NT transplant NT RT Levacor VAD
TM

neurologist UF BT NT neurology physician Brent Beson, M.D. Charles Morgan, M.D. Dawn Tartaglione, M.D. INTEGRIS James R. Daniel Stroke Center INTEGRIS Southwest Neuroscience Institute INTEGRIS TeleStroke Network Jeremy Beardon, M.D. Lawrence Davis, M.D. ALS

disorder ALS disease INTEGRIS Southwest Medical Center MDA Neuromuscular Center treatment

organ donation

Nazih Zuhdi Transplant Institute USE INTEGRIS Nazih Zuhdi Transplant Institute at Baptist Medical Center

Oden / LIS-5413 / p. 19 neurosurgeon BT NT surgeon INTEGRIS Southwest Neuroscience Institute NT neurotologist organ donation NT cochlear implant BT INTEGRIS Cochlear Implant Clinic NT RT tinnitus RT newspaper BT 4/c ad b/w print RT magazine INTEGRIS Nazih Zuhdi Transplant Institute at Baptist Medical Center awareness heart kidney lung mechanical heart outpatient BT NT procedure EBT transplant online appointment BT awareness INTEGRISOK.com mammogram

non-surgical procedure BT procedure treatment weight loss NT INTEGRIS Weight Loss Center TRT RT NZTI USE INTEGRIS Nazih Zuhdi Transplant Institute at Baptist Medical Center surgical procedure

patient BT awareness education satisfaction NT ALS Don Strahorn treatment

Oden / LIS-5413 / p. 20 physician NT audiologist cardiologist neurologist surgeon pneumonia technology BT NT prevention satisfaction INTEGRIS Pacer Wellness Services vaccine prevention NT flu sleep disorder INTEGRIS Pacer Wellness Services pneumonia vaccine RT print speech-language pathologist BT NT ad NT magazine Steven Reiter, M.D. newspaper BT procedure NT BT NT treatment non-surgical procedure outpatient EBT HeartScanTM INTEGRIS Heart Hospital cardiologist INTEGRIS Cochlear Implant Clinic community benefit RT dream team NT BT awareness disorder INTEGRIS Sleep Disorders Center of Oklahoma NT patient RT surgical procedure ProCure Proton Therapy Center BT cancer cancer care INTEGRIS Cancer Institute of Oklahoma

sleep center USE INTEGRIS Sleep Disorders Center of Oklahoma

Oden / LIS-5413 / p. 21 stroke BT brain INTEGRIS Weight Loss Center disorder James Long, M.D. NT RT INTEGRIS TeleStroke Network John Goulart, D.O. INTEGRIS Southwest Neuroscience Institute Lawrence Davis, M.D. neurologist substance abuse USE addiction support services BT addiction anxiety cancer care depression RT awareness RT Keith Cole, D.O. Kirt DePriest, D.O. laparoscopic neurosurgeon transplant kidney lung weight loss surgery USE surgeon surgical procedure BT procedure treatment weight loss NT bariatric implant INTEGRIS Advanced Cardiac Care INTEGRIS Cochlear Implant Clinic INTEGRIS Nazih Zuhdi Transplant Institute at Baptist Medical Center INTEGRIS Bass Baptist Health Center INTEGRIS Cochlear Implant Clinic INTEGRIS Southwest Neuroscience Institute

surgeon UF BT NT surgery physician Doug Horstmanshof, M.D. INTEGRIS Bass Baptist Health Center

Oden / LIS-5413 / p. 22 surgical procedure (continued) INTEGRIS Heart Hospital INTEGRIS Nazih Zuhdi Transplant Institute at Baptist Medical Center INTEGRIS Weight Loss Center heart laparoscopic heart failure transplant kidney RT non-surgical procedure lung technology surgeon RT NT Procure Proton Therapy Center surgical procedure EBT HeartScan imaging INTEGRIS Cancer Institute of Oklahoma INTEGRIS Nazih Zuhdi Transplant Institute at Baptist Medical Center INTEGRIS TeleStroke Network tinnitus BT awareness disorder hearing treatment NT RT INTEGRIS Cochlear Implant Clinic audiologist neurotologist NT RT
TM

tinnitus retraining program USE TRT transplant BT cardiologist

NT

INTEGRIS Nazih Zuhdi Transplant Institute at Baptist Medical Center Levacor VADTM mechanical heart organ donation implant

treatment BT cancer neuromuscular patient bariatric EBT INTEGRIS Weight Loss Center MDA Neuromuscular Center non-surgical procedure

Oden / LIS-5413 / p. 23 treatment (continued) procedure surgical procedure tinnitus TRT TRT women UF BT tinnitus retraining program NT brain mammogram non-surgical procedure RT treatment NT INTEGRIS Cochlear Implant Clinic INTEGRISOK.com cancer wellness NT cardiologist heart INTEGRIS Pacer Fitness Center INTEGRIS Pacer Wellness Services

vaccine BT flu pneumonia prevention NT INTEGRIS Pacer Wellness Services

weight loss BT awareness disorder NT bariatric INTEGRIS Weight Loss Center non-surgical procedure surgical procedure RT surgeon