The Ipad

Wind When in movement, be as swift and invisible as the wind.

The IPad development and launch was shrouded in secrecy. Idea of Tablet not new. Rand Corporation had the Grafacon in 1964, Apple had the Newton in late 1990s. People were talking and blogging about it for years..Not until Janauary 2010the launch by Steve Jobs. The Attack on the Market was swift ! First Ipad was launched in Apr 2010 and 3 million sold in 80 days 2010 Apple sold 14.8 million iPads worldwidw representing 75 percent of tablet PC sales at the end of 2010

Fire When Raiding and Plundering, be as ferocious as the Fire.

Seize the market and continue to capitalise on its innovation
Market Research Firm, IDC found that the tablet market grew by 45.1 % during 3rd quarter of 2010 Apple enjoyed 87.4 % of market share during the period, tallying 4.2 million units shipped worldwide

Attack the Competitors ! Legal attacks on Samsung Galaxy Tab in Germany and Australia
Infringement in Apple Patent Continue to On its way to Japan and Europe

Forest When in slow marches, be as majestic as the forest steadfast and immune to external threats
Relentless Innovation & R&D
Technological Improvement of iPad 1
Thinner, Faster and of course.it now comes with a CAMERA

First Mover Advantage

Eco system is evolved.many app creators and support iPad specific Apps

Think Consumer First

Apps can be shared by different IOS devices

Mountain When not in movement, be as steady as the mountains Solid defence that will not succumb to any attacks and deter enemy from wanting to attack it
The Apple Brand Personality
Focuses on emotions
Lifestyle, imagination, liberty regained, innovation, passion, hopes, dreams and aspirations. The removal of complexity from peoples lives. People driven product design Touch Screen Itune Stores Hand Gestures

Simplicity Deliver Exceptional experience through superb user interfaces.

THE IPAD has now become a VERB in the world of TABLET !