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Sun Care Range

Vichy – Capital Soleil


Flow of Presentation
Sun Care
Sun Care
Far more than
a conventional
beauty product
industry
Sunscreens the world over
Sunscreen v/s Suntan
UV Protection
Types of Sunscreens
Adverse Effects of Sunscreen
Sunscreen over the ages
Sunscreen Efficacy
Need Gap Analysis
Sun Care
India
Incomplete Care
Special Needs
Industry
Global
India
Suncare Market in India
India v/s Asia 
Growth in India
Characteristics
Competition
S.T.P. Analysis
Segmentation
Segmentation
Segmentation
Segmentation
Targeting
Positioning
Positioning
Adventure Sports
Amusement Parks
Beach
Cricket
Dermatologist
Kids
Malls
Tourism
TV/ Movies /Shows
Market Survey
Market Survey
Usage
Usage
Why do you use sun care?
Who else in your family use ?
Do you know your SPF
requirement?
Does your Lipstick / Lip Balm
have SPF?
How much would you pay ?
Consumer
Market Survey
Product
Product
Product Line Sun Protection
Product Line Sun Protection
Product Line After Sun
Product Line Self Tan
Emotional Features
Quality Assurance
Attributes
Special Offerings
Packaging
PACKAGING
TYPES OF PACKAGING
CREAMS AND LOTIONS
GELS
SPRAYS
OINTMENTS
WAX STICKS AND
ROLL ON
WIPES
Pricing
PRICING
PRICING OBJECTIVE
Reference pricing
Pricing
LAKME
LOTUS
AYUR
CLINIQUE
OTHERS
Prices
Prices
Place
Strategic plan

Launch time frame

YEAR 1 YEAR 2
PHASE 1 PHASE 2
Products in Products
salons and in
malls pharmacy
and retails
TEAM PURE
Distribution
(Malls)
WHERE BEAUTY MEETS
FASHION

TEAM PURE
Distribution
(Salons)
YOUR FRIENDLY
NEIGHBOURHOOD CHEMIST &
RETAILERS

TEAM PURE
Distribution Network
(Pharmacy & Retailers)
TEAM PURE
E-Retail Integration
Promotion
Media options for advertisement
Television channels
Television advertising rates
Television day part
Television day part
Tie-ups with popular TV
shows
Newspapers: Broadsheets and
Tabloids
Magazines
Internet
Website
Out of home
Promotion in malls
Experimental promotions
Perfect
sun
cover
…for
perfect
skin
Use Capital Soliel

Remain
sun
protected
where ever
you go!
Capital Soleil for kids

Stop the sun…not the fun


Capital Soleil for the entire body

Protection for
every part of
you that
faces the sun
SWOT
Strengths
Strengths
Strengths
Weaknesses
Weaknesses
Opportunities
Threats
Marketing Budget
Modes of Advertising
Sales Promotions
Advertising planning
Market share
Budgeted Advertising
Costs
Sales Promotion Expenses
Budget
Projected Profit and Loss
Account
Thank You