SO FOLDER Z5

BIHAR ~1
Debobrata Kanjibilla
Sales Executive
Patna
Mb : 9572583321

CD WISE CONTRIBUTION
ARRA
6%
PTC
37%

JMD
24%

SMD
33%

CD WISE TURNOVER

SSF Strength
MANPOWER

PTC

SMD

JMD

MANAGER

DS

ARRA

ZONE TOTAL
3

20

PSM

MKT DEV.

STING BOY

MERCHANDISER

12

DELIVERY
PEOPLE

18

14

40

GODOWN
Incharge +Helper

10

SDS OPERATOR

TOTAL

43

35

11

10

99

Category Contribution 10 Vs.11

2011

2010
C&C
20%

FOODS
31%

NUTR.
37%

BEV.
4%

DAIRY
8%

C&C
18%

FOODS
34%

NUTR.
36%

BEV
4%

DAIRY
8%

Channel Wise Contribution

50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
2011
2010

SM
5%
3%

GS
19%
19%

GL
16%
18%

PP
1%
1%

CV
0%
0%

CH
13%
12%

BK
1%
2%

WS
21%
22%

RD
22%
21%

OOH
1%
1%

Category Level Growth 10 Vs.11

150000000

+27%

+49%

100000000
50000000
0

+11%
+29%
+63%

2011
2010

PRODUCTIVITY & SKU PER CALL 2011

Chart Title
1200%

Axis Title

1000%
800%
600%
400%
200%
0%

JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC
SKU/CALL 8.9 7.2 7.0 7.8 7.4 7.5 7.9 7.5 7.3 8.2 8.2 6.8
PRDVTY 63% 65% 65% 63% 65% 65% 69% 72% 75% 59% 65% 62%

CD WISE Category Contribution

PTC

SMD
35%

39%
8%

36%
12%

6%

27%

11%

22%
3%

ARRA

JMD
43%

37%
30%

5%

3%

18%

33%
4%

7%

19%

CD WISE Channel Contribution

PTC
25%

17% 22%

7%

SMD

2%

0%

35%

24%

2%

27%

21%
0%

2%

8%
1%

5%

ARRA

JMD

38%
22% 19%

97%
4%
3%

WS

0% 0%

2%

1%

RD

1%

11%
0%

4%

0%

1%

VISIBILITY & HYGIENE CORNER

ZONE -5

PTC

SMD

JMD

STAR

172

109

63

CHOC
DELIGHT

144

68

65

11

MAGIC
STICK

467

220

231

16

HYGIENE
CORNER

613

262

241

88

ARRA

22

PTC - Channel & Category Contribution

2010
% CONTRIBUTION

TOTAL

39

35

13

NUTRITION

DAIRY

BEVERAGES

FOODS

C&C

SM:Supermarkets

16

16

12

GS:Groceries - Small

15

15

17

18

30

GL:Groceries - Large

23

12

51

34

27

21

PP:Paan Plus

CH:Chemists

25

64

BK:Bakeries

WS:Wholesalers

25

14

17

25

36

32

OOH:OOH

2011
% CONTRIBUTION

TOTAL

39

35

12

NUTRITION

DAIRY

BEVERAGES

FOODS

C&C

SM:Supermarkets

14

10

10

GS:Groceries - Small

17

17

15

24

33

GL:Groceries - Large

22

12

49

36

27

18

PP:Paan Plus

CH:Chemists

25

65

BK:Bakeries

WS:Wholesalers

24

14

17

29

34

30

OOH:OOH

SMD - Channel & Category Contribution

2010
% CONTRIBUTION

27

11

33

27

NUTRITION

DAIRY

BEVERAGES

FOODS

C&C

SM:Supermarkets

GS:Groceries - Small

36

23

42

38

37

45

GL:Groceries - Large

23

27

29

32

25

13

PP:Paan Plus

CV:Convenience

CH:Chemists

24

BK:Bakeries

WS:Wholesalers

29

25

27

26

34

28

OOH:OOH

2011
% CONTRIBUTION

27

11

36

22

NUTRITION

DAIRY

BEVERAGES

FOODS

C&C

SM:Supermarkets

11

10

GS:Groceries - Small

35

24

40

32

36

44

GL:Groceries - Large

21

24

26

32

21

12

PP:Paan Plus

CV:Convenience

CH:Chemists

28

BK:Bakeries

WS:Wholesalers

27

21

29

22

30

29

OOH:OOH

ARRA - Channel & Category Contribution

2010
% CONTRIBUTION

41

28

22

NUTRITION

DAIRY

BEVERAGES

FOODS

C&C

SM:Supermarkets

GS:Groceries - Small

22

12

35

30

27

31

GL:Groceries - Large

19

20

45

28

17

12

PP:Paan Plus

CV:Convenience

CH:Chemists

10

24

BK:Bakeries

10

WS:Wholesalers

40

43

14

33

43

40

OOH:OOH

2011
% CONTRIBUTION

37

33

19

NUTRITION

DAIRY

BEVERAGES

FOODS

C&C

SM:Supermarkets

GS:Groceries - Small

22

12

35

29

27

28

GL:Groceries - Large

19

20

38

31

15

15

PP:Paan Plus

CH:Chemists

11

31

BK:Bakeries

11

WS:Wholesalers

38

34

21

31

46

37

OOH:OOH

JMD - Channel & Category Contribution

2010
% CONTRIBUTION

27

11

33

27

NUTRITION

DAIRY

BEVERAGES

FOODS

C&C

SM:Supermarkets

GS:Groceries - Small

36

23

42

38

37

45

37

33

19

NUTRITION

DAIRY

BEVERAGES

FOODS

C&C

2011
% CONTRIBUTION
SM:Supermarkets

GS:Groceries - Small

22

12

35

29

27

28

BASIC DATA
S.T.I.N.G
RDs

CD Code
CD Name
602973 Patliputra Trading Company
603114 Shree Maa Distributors
3160381 Jai Mata Di Distributors
602645 Chandan Trading Company

RD
Outlets

S.T.I.N
W/S W/S HUB Exclusive Exclusive Total FS TOTAL
Market
Pilot DS
.G
Trade
CYCLE /
Developer
HUBs Outlets Trade O/L STING O/L outlet Outlets
FS DS Sales TOTAL MECHANISED
TOTAL
rs DS
man
1369
1482

29

2315

29 2315

39

39

948
294

51

393

393

363

105

3214

1347

51

2368
1776
2708
468

9
10

2
2

7320 21

10
10
2
2

6
2
1

6
2
0
1

24

Thank You