Brand Audit

We students of Institute of business administration are conducting research for Brand Audit. This research is solely for Academic Purpose and your
information will be kept confidential.

1. General Information
(i)
Age :

______________

(ii)

Occupation:

______________

(iii)

Household Income: ______________

2. Why do you use head & shoulder?

______________________________________________________________________________
3. Why dont you use head & Shoulder? (0nly for those who dont use).
______________________________________________________________________________
4. Would you buy any other brand if you dont find Head & shoulder?
1)
Yes
2)
No
5. How often use Head & shoulders frequently?
(i) 1-3 times a week
(ii) 3 - 5 times a week
(iii) 5 - 10 times a week
(iv) when dandruff appears on my hairs
(v) I do not use
6.

Please rate the following features of Head n Shoulder on a scale from 1 5 (1 being the least
favorable & 5 being the most favorable)
a. Aroma
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b. Kills Dandruff

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c. Packaging

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d. Cost

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e. Satisfaction

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7. Please write followings about Head & shoulder

a. Color of H&S
_________________________________________________________________
b. Tagline of H&S

_________________________________________________________________

c. Brand Ambassador _________________________________________________________________