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    Bob Bin
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    Explain the CBBE model with relevant examples. Comment on the role of a product manager in the life of a 'Product'. State the different promotional strategies for products at each stage of life cycle.

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    Explain the CBBE model with relevant examples. Comment on the role of a product manager in the life of a 'Product'. State the different promotional strategies for products at each stage of life cycle.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    25 Ansichten1 Seite

    Assignment Questions

    Hochgeladen von

    Bob Bin
    Explain the CBBE model with relevant examples. Comment on the role of a product manager in the life of a 'Product'. State the different promotional strategies for products at each stage of life cycle.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    1) State the difference between Product and Brand with suitable examples?

    2) What according to you is Brand extension and what are its implications on the original brand? Give some relevant examples to justify your answer? 3) Explain the CBBE model with examples? 4) Brand building strategies 5) Note on Brand dilution 6) Examples of Consumer goods market testing? 7) Comment on the role of a product manager in the life of a Product? 8) Pick one company of your choice and comment on its product differentiation strategies? 9) Money spent on advertising is wasteful. Do you agree? Give reasons? 10) State the different promotional strategies for products at each stage of life cycle with relevant examples.

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