QUESTIONNAIRE FOR RURAL CONSUMER Q.1 what influenced you to buy a particular brand?

Advertisement Word of Mouth Attractive Packaging Deal Shop Display Family/Friends/Relatives Any Other (Please Specify) __________________________________

Q.2 Do promotional schemes affect your choice? Yes No Q.3 which tool u find interesting while choosing a particular product ? Wall Paintings Customer contact Van Campaigns Event Management Radio Any other (specify) _________________

Q. 4 which one of the following policies affects your selection? Discount Policy Promotional Policy

Q. 5 Four different companies launch different promotional schemes on their products. Rank these schemes in order of your preference that will change your buying decision Money back offer Prizes on the bottle cap Prices on the specific number of bottle caps Bumper prize

Q.6 if a particular brand is not available with the retailer you will? Drop the idea of buying products Go to another retail outlet Try another (competitors) brand Q.7 Do you find any price difference in between rural and urban areas product? Yes No

QUESTIONNAIRE FOR RURAL DEALER Q1. Why you choice rural market? Q2. Which is the most effective strategy for the promotion of the product? Wall Paintings Customer contact Van Campaigns Event Management Radio

Q3. Do you use some extra strategies for the product promotion? Yes No Q4. If yes, then what type of strategies you use? If No then Why Q5. What types of challenges are facing during the promotion of product? Q6. What Type of opportunities is in rural market? Q7. Which marketing strategy or scheme dramatically affects the sale of products? Availability Good Advertising Low Price/Cost Q8. Rank the following offers in order of your preference that attracts you the most to sell a particular brand? Brand that offer discounts Brand that offer good promotional schemes Brand that offer stock on credit basis Brand that offer good marketing support