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1.0 Executive Summary The Market The market for Siomai Making Machine is huge in the Philippines.

The researcher has identified two distinct market segments that they will market their products to. The first segment is the DIY segment of individuals. The second segment is people that will utilize a semi-automatic machine to have the products made at their home. The Product Siomai Making Machine is introduced to the market, but has planned to mass produce for greater markets demand. Since it is semi-automatic, Siomai Making Machine can save the individual entrepreneur from 70%-90% of the total time and effort spent on making siomai. The Management Siomai Making Machine is invented by Mr. Rey Pauig (informations about the inventor)

1.1 Objectives To become the premier manufacturer of Siomai Making Machine in the Philippines. To quickly gain market penetration within the first three years.

1.2 Mission Siomai Making Machine mission is to become the premier, offering the highest quality products and customer service while saving customers money and making positive contributions to our environment. 1.3 Keys to Success Providing cutting edge, reliable, and simple-to-use and maintain quality of products. Designing and implementing strict financial controls.

2.0 Start-up Summary Sun Heat will require the following items for startup of the business: (materials used in making the machine) Website development. Manufacturing site/warehouse) Etc

Table: Start-up Funding

(information about inventory needed before we can make this table)

Chart: Start-up (chart depends on the table)

3.0 Products There are many successful Filipino entrepreneurs who started their business in a tight budget and they have proven that a little cash can go a long way. What they only have is the right attitude, patience, hard-work, initiative persistence and a machine that can help them make Siomai easily. They never stop learning and innovating the business. They may not have thousands or millions of pesos to use but they continue to find ways to grow their business. And the good thing when starting in a small capital is that it allows the entrepreneur to learn the ropes of the business with minimal risk before going into big business ventures in the future. The Siomai Making Machine will be the first semi-automatic introduced here in the Philippines, a powerful source of income for Filipino entrepreneurs. Siomai Making Machines are in high demand. Typically 30%-40% of a entrepreneurs would devote to this kind of business. Siomai Making Machines can save the individual entrepreneur from 70%-90% of the total time and effort spent on making siomai. The machine generally meets all of the siomai maker needs. It can create a minimum of 1,000 pcs in an hour. Siomai Making Machine is designed for suppliers, resellers and small business. The Siomai Making Machine consists of (materials used in this machine) Siomai is not a new Filipino dish. Its been around for a long time. It usually offered in Chinese restaurants as standard dim sum entree. However, in terms of the Philippine street food, its quite popular. Its almost hard to avoid when you are going to any wet market or public plaza or location where theres a lot of schools, public office and building. If youll pay attention to the patterns of consumption in manila, youll see if theres a competitive advantage going with a branded siomai provider. However, aspiring entrepreneur have to look at competing providers. The fact that many people are offering the same type of food in the same general areas is a great indication of demand. And here in manila is the best place to get the investment quickly.

4.0 Market Analysis Summary The researcher has identified two distinct market segments that they will market their products to. The first segment is the DIY segment of individuals. The second segment is people that will utilize a semi-automatic machine to have the products made at their home. There are other companies that only sell ready-made siomai. Most of them sell their products as franchise. 4.1 Market Segmentation Siomai Making Machine has identified two market segments to target.

DIY These people usually work from their home. They have entrepreneur skills and like to expand business for bigger customers. This segment has a variety of motivations for do-it-yourself work. One motivation is saving money. Another is the satisfaction of completing the product on their own. Some demographic information of this group includes: Age 26-56. Male/Female Married with at least one child at home. Household income ranges from 50,000-80,000php Has couple of regular customers

Convenience This segment is looking for the advantages of a Siomai Making Machine without the challenge of exerting too much time and effort. They appreciate the value of the machine. This group recognizes the environmental and/or economic benefits of Siomai Making Machine. Demographic information is as follows: Ages 35-65. Married with at least one child at home. Household incomes of 65,000-100,000php 79% have an undergraduate degree. 27% have a graduate degree or post undergraduate coursework. Has regular reseller customers

Chart: Market Analysis

(chart to follow after the final research)

4.2 Target Market Segment Strategy The researcher has decided to concentrate on these two market segments for several reasons. One reason is the lack of high quality products currently available to the DIY crowd. Another is the sheer size of the do-it-yourself market. This segment participates within the thousands home improvement market and within the last six years has grown at double digit rates largely fueled by the Internet making information available to assist do-it-yourselfers in making pruducts. The increase in size and activity within the available market makes it particularly attractive.

4.3 Industry Analysis The industry is composed of many different manufacturers of Siomai Making Machine (import used by popular siomai franchise like MASTER SIOMAI, etc. This bullet will include the different siomai suppliers including their strength and weaknesses/will be getting information online for this part.)

4.3.1 Competition and Buying Patterns (another part to be research online)

5.0 Strategy and Implementation Summary 5.1 Competitive Edge 5.2 Marketing Strategy 5.3 Sales Strategy 5.3.1 Sales Forecast 5.4 Milestones

6.0 Web Plan Summary 6.1 Website Marketing Strategy 6.2 Development Requirements 7.0 Financial Plan 7.1 Important Assumptions 7.2 Break-even Analysis 7.3 Projected Profit and Loss 8.4 Projected Cash Flow 8.5 Projected Balance Sheet

**TABLES AND CHARTS after the FINANCIAL PLAN **PICTURES NEEDED **VIDEO WILL BE USED IN POWERPOINT