ROYAL CROWN COLA

Presented by
Noureen Amin (9622) Zarmeen Karimi (10202) Presented To

Mr.MAK Chishty

INTRODUCTION
RC COLA IN PAKISTAN
RC cola was a very famous drink in Pakistan. It was widely known all over the Pakistan since the time of its arrival in the sub- continent which was the 70s having the same popularity like Coca Cola and Pepsi today. It was being sued by different organizations internationally so it lowered its investment

in the sub-continent and in 90s, it started to fade away due to some issues
and reduced its production in Pakistan. RC Cola is currently available in very few areas like rural areas of Pakistan and if it wants to re-launch in Pakistan, it may face strong competitors like Coca Cola and Pepsi are ruling

the cola market here in Pakistan.

RC COLA IN PAKISTAN
Lahore Address: Gurumangat Rd RC Cola Factory, Lahore 54660, Pakistan.

Multan Address: Khanewal Road Multan, Pakistan (0)61 554590

REASONS FOR THE FAILURE OF RC COLA IN PAKISTAN

COLA STORM IN MARKET WEAK ADVERTISING

LEGAL PROBLEMS
PRICING SHAPE OF BOTTLE

TASTE

STRATEGIES TO RECOVER RC COLA IN PAKISTAN

UNIQUE BRAND
CHANGE IN POSITIONING STATEMENT CHANGE IN TARGET MARKET PRICING CHANGE IN BOTTLE SHAPE CHANGE IN TASTE IMPROVING SUPPLY CHAIN

DISCOUNT PACKAGES FOR CONSUMERS

INCENTIVES FOR INCREASING SALE

CONTINUE
ADVERTISING STRATEGY
BTL (Below the line): It includes sales promotion, direct marketing, PR activities, personal selling

ATL (Above the line): It includes newspaper, TV, billboards, online marketing.

CONCLUSION
We conclude that RC Cola is a well known brand internationally but due to certain reasons it couldnt continued its image in Pakistan. Major failure was due to strong competitors, weak advertisement strategy and non attractive packaging.

They can improve by proper advertisement, improving pricing

strategy, taste and packaging.