SARANATHAN COLLEGE OF ENGINEERING DEPARTMENT OF MANANGEMENT STUDIES BA6221 INTERNATIONAL BUSINESS MANAGEMENT SEM: 5th TRIMESTER YEAR: II SUB:

BA6221 LESSON PLAN DATE: S.L. NO., 1. PARTICULARS UNIT I International Business: Definition and meaning of International business: Differentiation with international trade & Marketing Nature of I.B. Strategy of the firms; Value creation For the firms in I.B. Internationalizing Business: Internationalizing Business Why business should Go global? Background of Internationalizing Business; Usual pattern of internalization and its Benefits Factors Causing Globalization of Business: Cultural values for International Operation: Stages Of internalization. Factors/Drives for Globalization; Formation of GATT (To overcome tariff and nonTariff Barriers) International Business Environment: Global Attractiveness for the entry into international Business Country Attractiveness Political, Economic and Cultural Environments: International, Political, Economic, Technical, Social And Cultural Environments and methods of Capitalizing these markets. Protection Vs Liberalization of Global Business Environment: Protection meaning Political Spectrum; Political Process function; Legal Environment; Kinds of legal System; Property Rights; Intellectual Property Rights Product Safety and Product Liability. 1 1 Book 1 P 2-6 Book 2 P 2-9 Book 1 P 6-14 Book 2 P 32-40 Book 1 P 32-68 HOURS BOOK NO NEEDED & PAGE NO(S)

2.

3.

4.

Book 4 P 8 26

5.

Book 1 P 35 70 Book 4 P 104-122 Book 3 P 61 -67

6.

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UNIT II 7. Promotion of Global Business: Promotion of Global Business; Benefits of this trade; Economic integration; Different kinds of economic Integration; Various approaches; advantages of Integration Role of GATT/WTO: Introduction; Evolution of GATT; Formulation of GATT; Uruguay round and Dunkels Proposal in 11th round; TRIM & TRIP. WTO How WTO differs from GATT? Difference Between WTO/GATT; Function of WTO; Organizational Structure of WTO. Multilateral Trade Negotiations and Agreement: Bilateral/ Multilateral Contracts Challenges of Global Business: Introduction Peculiarities of Global Strategic Mgt., Global Strategic Management Process; Organizational analysis of a global firm; Formulating Alternative; Corporate level strategies & Analysis of The environment. Theories of International Trade & International Investment: Introduction Benefits; Mercantilism; Absolute Advantage; National Competitive advantage Porters Diamond Model; Comparative Advantage Need for Global Competitiveness: Theories of organizations competitiveness and Strategic capabilities its merits & demerits. RTB Across the Globe: Environmental Challenges as trade block; Major Reasons of trade block; Influence of economic Environment; Trade Block, types of trade blocks. 2 Book 1 P 218-224

8.

Book 1 P143-177 Book 5 P 27-38 Book 6 P 43-45 Book 1 P 277-298

9. 10.

1 3

11.

Book 3 P216-243

12.

Book 3 P238-248 Book 3 P224-235

13.

3 ____ 16

UNIT III 14. Strategic Compulsions: Strategy and the firm; Operations The firm as a value 2 Chain; Location Economies; Experience effect; Standardization Vs Differentiation: Cost pressure and pressure for local responsiveness; Investment decision. 1 Book 3 P496-508 Book 3 P510-516 Book 3 P454-468 Book 3 P512-520

15.

16.

Global Portfolio Management & Strategic Options: Crisis Management by IMF Brettonwoods system & 1 Post Brettonwoods era Global Entry Strategy: Introduction, choosing a strategy; Global Standardization, Localization, Transnational, Inter National strategies & the evolution of these Strategies Different Forms of International Business: Modes of entering international business; Foreign Market analysis; Modes of entry; Export licensing; Franchising; Contract manufacturing; Management Contract, turnkey Project; FDI; Merger & Acquisition; J.V, Comparison of different modes Organizational Issues/ Structures & Measures of Controlling in International Business: Introduction; Organizational architecture; Horizontal Diversification; Product divisional; Global Matrix Structure, integrating mechanism Approaches to Control: Control System; incentives and strategy in the International Business Performance of Global Business/Performance Evaluation System: Organizational Culture and Performance in InterNational Business; Synthesis; Strategy and Architecture. 3

17.

18.

Book 1 P 74-106

19.

Book 3 P541-560

20.

Book 3 P560-567

21.

2 ____ 15

Book 3 P 567-576

22.

UNIT IV Global Production: Introduction; Strategy, production and logistics; Where to Produce? (Country, Technological, Product Factors) Locating Production facilities Cost of Production/ Make or Buy Decision: Inventory Planning and Control; Value Added Services; Outsourcing Production: Make or buy decision The Advantage to make; advantage to make/ buy; Trade off; Strategic alliance with suppliers. Global Supply Chain Issues/ Quality Considerations: Meaning of Global Supply Chain; the of JIT Inventory; Role of I.T. and internet logistics provider; 3rd Party Logistics; advantages of Global Integration of Global Logistics; Geographical Integration; Customary role of Logistics services. Globalization of Market and Marketing Strategy: Introduction; Product; Pricing; Place/Distribution Production; International Marketing Strategy in different Stages of PLC; Export Import Procedures. Challenges in Product Development Pricing Production, Channel Management; investment Decision: Globalization Markets & brands Unorganized Supply Chain; Overcoming Cultural barriers; Pricing Strategy, New Product development.

Book 3 P683-693

23.

Book 3 P 695-702 & 709

24.

Book 3 P702-707

25.

Book 1 P 404-455

26.

Book 3 P736&744 747-756 Book 3 P 454-464

27.

Exchange Rate Risk Management: The collapse of the Fixed Exchange Rate System; Floating 2 Rate; Fixed Rate; Exchange Rate Regimes in Practice; Currency Board. Selection of Expatriate Managers: Expatriate Meaning; Selection Technique; International Adjustment; Dimensions of International Adjustment. Training & Development and Compensation: Importance of T&D; Need for Training; Cross-Cultural Training; Compensation and Benefits; Importance, 1

28.

Book 1 P487-494 Book 1 P498-507

29.

Compensation in Global Companies.

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UNIT V 30. Conflict in International Business/ Dis-advantages In International Business Types of Conflict: Managing Conflict Situations, Break-up alliances; Contract Manufacturing; Convertibility of Rupee; Corruption Counter Trade, Credit Cards. Negotiations: Nature of negotiations; Bargaining Power. Role of International Agencies: Harmonization of Differences; International Alliances; World Bank, IMF, WTO, IIFT DGFT. Ethical issues in International Business/ Ethical Decision Making: Introduction; Ethical Issues in I.B; Ethical Dilemmas; Root of unethical Behavior; Philosophical Approach; Ethical Decision Making. 2 Book 1 P107; 341-342; 305-306; 335-336 Book 3 P347-350 Book 1 P324; P95-98.

31. 32.

1 2

33.

2 ___ 7

Book 3 P159-178

Total number of hours planned to cover the Syllabus: 67 Total number of hours prescribed for the Syllabus: 60

REFERENCE BOOKS AND THEIR INDEX NUMBERS BOOK AUTHOR NAME NO 1. Subba Rao PUBLISHING HOUSE HIMALAYA PUBLISHING HOUSE MILLENIUM EDITION EDITION

2001 7th

2. 3.

Ashwathappa.K Charles Hill & Arun Kumar Jain Daniels.D M.B.Rao

Mc GRAW HILL PEARSON EDUCATION VIKAS PUBLICATION

6th 2nd 2nd

4. 5. 6.

Francis Cherunillam HIMALAYA PUBLISHING HOUSE

3rd