Beruflich Dokumente
Kultur Dokumente
INTRODUCTION
RICHARD CANTILLON Agent who buys means of production at certain prices in order to combine them into a new product. J B SAY One who brings other people together in order to build a single productive organism
MIND MAPPING
A tool for idea generation It is developed by tony Bushan in 1970 People think better with images
steps
Centre first Lighten up Free associate Think fast Break boundaries Judge not
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Keep moving Allow organisation
TYPES OF ENTREPRENEURS
ON THE BASIS OF TYPE OF BUSINESS BUSINESS ENTREPRENEUR TRADING ENTREPRENEUR INDUSTRIAL ENTREPRENEUR CORPORATE ENTREPRENEUR AGRICULTURAL ENTREPRENEUR
SOURCES OF INFORMATION
PERSONAL INTERESTS WORK EXPERIENCE,SKILLS AND KNOWLEDGE PRODUCTS, SERVICES CURRENTLY AVAILABLE EXTERNAL ENVIRONMENT
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ENVIRONMENTAL SCANNING CREATIVE AND CRATIVE PROBLEM SOLVING BRAIN STORMING FOCUS GROUP THE ROLE OF INTUTION
Other sources
Emerging new technology Trade fairs and journals Social and economic trends Changes in consumption pattern Market characteristics Product profile
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSIS
OPPORTUNITY ANALYSIS COMPETITIVE FACTORS ATTITUDE OF GOVERNMENT PSYCHOLOGICAL FACTORS SOCIAL ENVIRONMENT ECONOMIC ENVIRONMENT
ECONOMIC FACTORS
CAPITAL LABOUR RAW MATERIAL MARKET
SOCIAL ENVIRONMENT
FAMILY BACKGROUND FRIENDS,RELATIVES AND TEACHERS RELIGION SOCIAL STATUS SOCIAL MOBILITY AND MARGINALITY
PSYCHOLOGICAL FACTORS
THEORY OF ACHIEVEMENT MOTIVATION LESS ACHIEVEMENT-MONEY HIGH ACHIEVEMENT-STATUS HAGEN
RESPONSES
RETREATIST RITUALIST REFORMIST INNOVATOR
ATTITUDE OF GOVERNMENT
INDUSTRIAL POLICIES THE INDUSTRIAL POLICY 1956 THE NEW INDUSTRIAL POLICY 1991 BY GIVING INFRASTRUCTURAL FECILITIES EXPORT OR PERISH-EXPORT PROMOTION
COMPETITIVE FACTORS
EXISTING AND POTENTIAL ENTRANCE BARGAINING POWER OF BUYERS BARGAINING POWER OF SUPPLIERS AVAILABILITY OF SUBSTITUTES
OPPORTUNITY ANALYSIS
ADDITIVE OPPORTUNITIES COMPLEMENTARY OPPORTUNITIES BREAKTHROUGH OPPORTUNITIES
MANUFACTURING SECTOR
2,144 LISTED COMPANIES 16.3 PERCENT OF CONTRIBUTION TO GDP 3PL(THIRD PARTY LOGISTICS) LARGEST EMPLOYER-CSO
SERVICE SECTOR
55.1 PER CENT OF GDP DWELLING,REAL ESTATE INSURANCE BUSINESS SERVICES TRADING HOTEL AND RESTAURANTS
INDIAN IT SECTOR
7OOOOO PEOPLE ARE EMPLOYED 35% OF WORLD BPO MARKET IS IN INDIA BPO EXPORT REVENUE IS-11BILLION
TELECOMMUNICATION
GROWTH RATE-20-40 GROWTH FUELED BY GROWING MOBILE SECTOR 10 MILLION CUSTOMERS- 2002
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Personal profile
other
Products Competitors Customers Promotion Pricing Proposed location
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Distribution channels Sales forecast Operational plan