The macroenvironment plays big role for making marketing environment.

Create the new marketing need full scale of observation for what are community need to ensure make best demand from customer. Macroenvironment is a larger from societal forces that affect the microenvironment such as demographic, economic, natural, technological, political and cultures forces. As a marketing manager, I need to aware macroenvironment that will affect the automotive industry.

First is Demographic Environment. Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. Baby boomers, generation X and generation Y are the keys group. Baby boomers born between 1946 until 1964 and represent 28% of population and earn 50% of personal income. For example, they suitable produce MPV,SUV or 4 wheel drive car because most of them have family. Generation X born between 1965 and 1976 and will be primary buyers of most good by 2010. For example, they suitable Sedan or coupe car. Generation Y is new generation, that is born from 1977 to 1994. They need new product service and media carter to impressive them. For example, small car that low cost and example car is Perodua like MYVI have high demand in Malaysia.

Second is Economic Environment. Economic factors consists of economic factors that affect consumer purchasing power and spending patterns. Some countries have industrial economies, subsistence economies, and developing economies. In between are developing economies that can offer outstanding marketing opportunities for the right car for product. For example, targeting developing country is best way of demand, development country is Malaysia, India, Thailand, Turkey and Tunisia. Developing country is better marketing with Sedan car. Like Proton makes Proton Saga sedan car have high demand in years 2008. Economic also must based on income distribution, for example, modern country like United States suitable Luxury car because this country high income.

Third is the Natural Environment. Natural Environment involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities. In many cities around the world, air and water pollution have reached dangerous level. And today, the world also concern of global warming become worse day by day. In this issue, the marketing managers need to look widely what kind of car they need to market theirs automotive based on weather in that country. For example, Europe country Spain, Portugal, Italy, are demand for open roof can. Theirs weather is suitable for roof open car because cold and chilly whether. Another example is Asian country suitable for not opened roof car because of theirs whether is hot and rain each year, for example like Thailand, Indonesia, Brunei and Malaysia.

Fourth is The Political and Social Environment. Political and social environment consists of laws, government agencies, and pressure group that influences or limit various organizations and individual in a given society. Each of country have a different laws and style of theirs government. For example, in the United States , there are many laws created at the national, states, and locall levels and these regulations often overlap. However in many Asean country, democracy government

being choose such as Malaysian and Thailand. As marketing managers, I need to look their political and social environment, for example, big country like Britain and United Stated, theirs oil and fuels are high prices, automotive that suitable is vehicle that reduce petrol combustion. Same also same country have small income country like Malaysia, still give petrol subsidy to theirs public need save petrol engines. For example, Proton Savvy and Perodua MYVI that have VVTI reduce petrol combustion have high demand marketing in Malaysia. But not in United Arab Emirates, like Dubai, Qatar have low prices petrol, including also Iran as country produce oil petrol suitable big engines automotive.

As a conclusion, the Macroenvironment is important aspect to the marketing managements ability to build and maintain successful relationship with target marketing.