A WHOLE NEW

DIMENSION OF
FRANCHISE!
W W W. W A X C E N T E R . C O M
ourJourney
JOURNEY
EXPERIENCE OUR
TABLE OF CONTENTS
European Wax Center began as a department within a
second generation family owned salon located in Aventura,
FL. The founders, David and Joshua Coba, spent over 10
years refining every aspect of the company before evolving

4
into a stand-alone wax only facility.
A GROWING INDUSTRY
Today, European Wax Center is recognized by its guests as a

7
premier provider and has evolved into a true multi-location
corporate entity with such elite features as a Centralized Guest FINE FACILITIES DESIGNED TO MARKET
Reservation Center and a licensed in-house education staff.

Our focus is not merely servicing our guests. We strive to create

a behind the scenes environment that promotes better work
8
FRANCHISING: BUILDING A BUSINESS ON FIRM FOOTING

habits, higher sales, increased guest loyalty, easier management,

and a well run machine that can virtually operate and grow on its
own. At European Wax Center our focal point is P.R.I.D.E. 11
EXCLUSIVE PROCESS

PROVIDE a whole new dimension of franchise

RAISE the bar in image, structure, organization, technology,
education, guest service and marketing
12
COMPETITIVE PRICING & STRUCTURED ORGANIZATION

INSPIRE ideas, suggestions and comments

DEDICATED to facilitate the relationships within and the
continued growth of the entire franchise network
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EDUCATION, TRAINING & INFORMATION TECHNOLOGY

16
EDUCATE, evaluate and recognize
ENDLESS MARKETING POSSIBILITIES
We offer a high-end environment at an extremely competitive

18
price point. Our strong corporate image and brand is well
known throughout South Florida as we service thousands HIGH-END CORPORATE IMAGE AND BRAND
of satisfied guests each and every month. Our company has
extremely solid footing with regards to systems, structure,
organization, state of the art information technology, and
associate education. Best Regards,
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EUROPEAN WAX CENTER - THE RIGHT PLACE, AT THE RIGHT TIME

We have created this catalog to give you a small glimpse of

the true European Wax Center infrastructure and how it
works to separate us from the competition and define us
22
WHO ARE WE LOOKING FOR?

as an industry leader. We have also included our guest mini-

catalog as an exhibit. The guest mini-catalog will further
describe our services and programs, and allow you to see
and understand our company from a guest perspective. Jessica Streiner
…Together We Can Achieve Success!
European Wax Center will be awarding franchises to a
select number of qualified individuals. If you would like to DIRECTOR OF FRANCHISING
learn more about our franchise opportunity and you think EWC Franchise Group, Inc.
you would be a good match to join our team, it would be
our pleasure to meet with you.

2 3
Growing
INDUSTRY Industry
A GROWING Industry
While no one tracks the number of women getting waxed

each year, analysts say that it is safe to assume that it is a

the face and body can be treated with this quick hair removal

method. While an individual can do his or her own waxing,

multimillion dollar industry. The process of hair removal has better results are obtained by using a professional.3

become a growing industry. And of the several methods of

hair removal, waxing presents significant advantages. Today, body waxing has become fashionable and the

number of people who are seeking to be hair free is steadily

Waxing delivers a smooth feel and long-lasting effect. The increasing amongst both men and women alike.

more frequently this method is applied, the softer, finer, and

sparser the hair becomes. And, because hair grows from the At European Wax Center we are serving this expanding

follicle, the ends of hair outgrowth are not blunt, meaning very market with professionally trained estheticians. We offer

little irritation, redness, or itchiness.1 Waxing is also economical, our guests fabulous price incentives, superior guest service

and because it pulls out hair from the roots, the re-growth and much more. And we are now expanding through the

time is relatively long, usually four weeks or more. 2 Any area of tried and true business method of franchising!

1 “Depilation: Hair Removal Methods.” 1 Sept. 2005 <http://www.bodyboetiek.nl/ontharen-en.htm.>

2 Removing unwanted body & facial hair with the various means listed here…: Options Available for Removing Excess Hair. 1 Sept. 2005
<http://www.ultimate-cosmetics.com/beauty/skin_disorders/hair-removal.htm.>
3 “SCL Guide to Hair Removal Methods.” 1 Sept. 2005 <http://www.smoothnude.com/hair.htm.>

4 5
 fine faciliti
ilities
FINE FACILITIES
DESIGNEDTO
MARKET
European Wax Center takes great pride in its high-end image

and brand. Over the years we have worked hard at developing

every collateral marketing piece. Once you develop unique

loyalty and reward programs, it’s important not to forget that

a key element in the success of the program will be based

on how well you get the information across to your target

market. European Wax Center, as you will learn, is extremely

dedicated to maintaining a high quality and successful image,

brand and marketing formula.

•  Professionally Designed Products and Displays

•  Soothing Treatment Rooms Designed to Promote Sales

•  Predefined Areas to Market Packages and Promotions

•  Facility Designed to Easily Maintain

•  Identifiable Brand and Image

•  Upscale, Crisp, Clean Environment

6 7
franchis
franchising
As a franchise owner, you WILL be able
to reduce your risk by following
a proven system of operation and
benefiting from ongoing support.

FRANCHISING:
BUILDING A BUSINESS ON FIRM FOOTING
The advantages of franchising as a pathway to business European Wax Center is determined to position itself

ownership have not gone unnoticed by the vast majority as a key player in the world of franchising. In developing

of would-be entrepreneurs. Over the past 25 years, our franchise opportunity we wanted to understand the

franchising has exhibited explosive growth.1 There are real concerns of potential franchisees. After analyzing the

more than 760,000 franchised businesses generating $1.53 subject, we came to believe that the importance lies within

trillion in annual economic output. 2 And the major role their true belief in the business model itself.

franchising plays in the growth of the U.S. service economy

is expected to continue. 3 Is the business structure simple, or is it complex? Is the

business organized? What type of training do they offer?

What is it that makes franchising so appealing? Franchising How will I train my associates? What type of management

offers you the best of both worlds: business ownership tools are in place? What type of support service does the

and leadership from an experienced franchisor. It provides franchisor offer?

time-tested methodologies for start-up franchisors and

entrepreneurs alike. 4 As a franchise owner, you may be Those are the questions. And in the pages to follow, you

able to reduce your risk by following a proven system of will learn just how European Wax Center has answered

operation and benefiting from ongoing support. those concerns.

1 Kaufmann, David J. “How Franchising Became an Economic Powerhouse the World Over.” Entrepreneur Jan. 2004 86-101
2 “Franchises Provide Big Boost to Nation’s Economy: Study Measures Jobs, Payroll, Overall Output”
International Franchise Association Press Release 9 March 2004
3 Reynolds, John. “Economics 101: How Franchising Makes Music For the U.S. Economy.” Franchising World May 2004 37-40
4 Ibid

8 9
 Exclus
Exclusive Process
PROCESS
EXCLUSIVE

European Wax Center’s goal is to provide the ultimate body

wax experience to both men and women. Guests come

What makes European Wax Center so exclusive? The secret

lies in our signature wax, which is imported from Europe.

This specialized wax moisturizes the skin, as it shrink wraps

to remove unwanted hair. It is developed to be effective at a

comfortable temperature, reducing much of the discomfort

to us to achieve a consistent, smooth appearance that they often associated with traditional waxing.

can’t achieve through home hair removal. From their very

first experience and on each visit thereafter, our clients Our unique wax is just one of our key distinguishing elements.

delight is our commitment to excellence. This is just one of the many products that comprise our

excellent operation in the European Wax Center business

system and the solid foundation upon which our franchisees

will base their business.

Over the years, our business system has evolved into

a strategic tool we use to satisfy, maintain, and grow our

guest base. As a European Wax Center franchisee, you will

be using this system to operate your own top-quality hair

removal business, dazzling your guests with brilliant guest

service. You will be able to offer great pricing, in-demand

services, and exceptional packages!

10 11
 Our Wax is Expensive
but Our Prices are Not
At European Wax Center we offer an in-depth selection of

beautifully priced waxing services, with flexible options, so

that guests may have as little or as much hair removed from a manage your business
given area as they would like. Most of our services are available in an extremely
for both men and women. As our franchisee, we will show efficient manner.
you how our flexible options and pricing distinguish European

Wax Center from the rest.

Systems, Structure, and • Associate Evaluations

Organization • Competitive Price Strategy

• Progress Reports
European Wax Center has acquired and/or developed • Scheduled Pay Raises and Productivity
and continues to develop innovative systems, management Based Pay Structure

controls, and state of the art information technology to help • Structured format for Implementing
seamlessly run the entire organization. As a franchisee, these New Policies and Procedures

systems will help allow you to manage your business in an • Customized and Simplified
extremely efficient manner. Communication Infrastructure

• Corporate Image and Branding

• Training Manuals and

PowerPoint Presentations

• “How To” Reference Guides

• Common Q & A - Scripted

Answers and Responses

• Internal Wireless Paging System

12 13
education
Education,
Training technology
State of the Art
and Extensive Information
Support Services
European Wax Center values its internal education department
Technology
as one of its most precious assets. Our licensed education staff It’s one thing to have many ideas on the table, but it’s a whole
works hard on developing and improving the resources and tools other world when you have the systems in place and technology
available to help you train an efficient and effective staff. We focus at your fingertips to seamlessly calculate and perform. With the
on developing tools to help train you and your staff on: resources we give you, the possibilities are virtually endless…

Online Booking for Guests

Scripted Answers • Exactly what to say and when
Ability for guests to book reservations and review their sales history online in real time

Scripted Procedures • New Guest Check-In/Out - Existing Guest Check-In/Out

Automated Guest Rewards
Training Manuals and PowerPoint Presentations • Visual step by step tutorials on all aspects of the Point-Of-Sale and Associate Setup Reward programs that the Point-Of-Sale will automatically facilitate
Procedures, and trainings
Automated Referral Program
“How To” Reference Guides • An onsite manual allowing easy access to step by step instructions on all daily Setup a Referral program that the Point-Of-Sale will automatically facilitate
procedures and the most common Q & A.

Guest Services • As a franchisee, you will learn all about our Guest Services center. How we train Online Access for your Associates
our staff, What we train them on, and Why. This allows your associates to view their schedules, actual hours worked, and sales totals online

Management Training • Learn tools to help you evaluate and communicate effectively with your staff Offsite Management
Securely access and manage your appointment book, reports, payroll, inventory and any
Inventory Control • Learn how to effectively manage and order your inventory aspect of the Point-Of-Sale from anywhere in the world where you have high-speed internet

Associate Management • Learn skills on hiring, terminating, evaluating, and motivating your staff
Proprietary Owner Management Software
Maintain efficiency, effectiveness and manage all aspects of your franchise

14 15
 Possibilities marketing
ENDLESS
MARKETING
POSSIBILITIES

•  Guest Loyalty Programs

We reward the loyalty of our valued guests through an

enticing array of innovative value-driven packages. With our •  Free Initial Visit •  Referral Program •  Comment Cards
loyalty programs, the more loyal the guest, the more they At European Wax Center, savings begin from the guest’s We value our guests, as well as the friends and acquaintances Our first time guests are offered a $5 discount on their

save. It’s that simple! first visit. We believe our excellent methods and techniques they refer to our business. When a referred guest receives a second visit for filling out a comment card. These cards allow

sell themselves, so we’ve devised an irresistible incentive for service, the guest who sent them automatically earns 1,000 us to monitor and track our guest service, work performance

•  Guest Rewards potential guests to try: every guest’s initial visit is free! These Guest Rewards; even if the new guest only comes in for our and overall guest experience

Our guests earn reward points for many things they do within free waxes are limited to bikini, eyebrow, or underarm. free wax offering!

the company. Almost like airline frequent flyer miles, guests earn

reward points and then redeem them for discounts off services.

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 Corporat
Image
HIGH-END
CORPORATE IMAGE AND BRAND
European Wax Center takes great pride in its high-end image • Fine Facilities Designed to Market

and brand. Over the years we have worked hard at developing • Exclusive Process

every collateral marketing piece. Once you develop unique • Comprehensive, Competitively Priced Services

programs like Unlimited Wax Membership and Wax Pass, it’s • Customized and Simplified Communication

important not to forget that a key element in the success of the Infrastructure

program will be based on how well you get the information • Centralized Guest Reservation Center

across to your target market. European Wax Center, as you • State of the Art Information Technology

will learn, is extremely dedicated to maintaining a high quality • Offsite Management Controls

and successful image, brand and marketing formula. • Education, Training, and Extensive Support Services

• Training Manuals and PowerPoint Presentations

• Solid Marketing Formula

High quality and

successful image, brand
and marketing formula.

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 Wax
ropean
EUROPEANW
WAX CENTER
ax
THE RIGHT PLACE, AT THE RIGHT TIME
Apart from all the systems, programs, trainings and management

controls we offer, its hard to stay ignorant to the value of time and

place. Some predecessors in other industries may contribute some

of their ultimate success to a solid beginning valued on being in the

right place at the right time.

Some may have been

considered “Quick” EUROPEAN
Anytime a new business concept arises, the first to develop a true
WAX CENTER
CONSIDERS ITSELF
business structure and begin a solid expansion might be considered
TO BE BOTH
“Quick”. This is because they can typically open many locations and “QUICK” AND “SLICK”
basically steal the market before others even realize there’s a market
AND NOW YOU
KNOW WHY!
for that product, service, or business concept to begin with.

While others may have

been considered “Slick”
Often times many businesses exist for the same product or concept.

However, occasionally one of the existing businesses, or perhaps a

newcomer, will develop a unique product or type of marketing scheme

that will allow him/her to expand their share of the market greatly.

This type of growth, as we see it, would be considered “Slick”.

20 21
Inspired
Success
WHO ARE WE
LOOKING FOR?
• We are looking for energetic, creative, hard working
individuals that will embrace our philosophy, policies,
procedures and programs that have already proven effective.

• We are searching for those that have a craving for success.

European Wax Center is determined to

• Detail oriented people that see a vision and know that
there is always room for change and improvement.
position itself as a key player in the world

• People who believe that education, continuous evaluation

of franchising. We will focus on facilitating
and recognition are key tools in the success of
any organization.
the relationships within and the continued

• Individuals who are inspired by and can participate in new growth of the entire franchise network
ideas, suggestions and comments.

by providing open lines of communication,

continuous education and training, up to

We are searching date use of technology and the strategic use of

for those that
have a craving structure, organization, image and brand in efforts to
for success.
maintain a path of excellence. European Wax Center was

not built on any one key to success. And building our company

is not about opening many locations. It’s about nurturing and

developing a solid team who believes in our morals, our values,

and our lifestyle of good business.

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 Corporate Headquarters:
P.O. BOX 802208, Aventura, FL 33280
Franchise Info: franchise@waxcenter.com • Phone: 866.439.6200

W W W. W A X C E N T E R . C O M