PRESENTATION

ON SUMMER INTERNSHIP REPORT, TITLED MARKETING STRATEGY OF HERO MINDMINE INSTITUTE LIMITED FOR THE NEXT 5 YEARS

Under the Supervision of: MRS. TWEENA PANDEY Management Faculty U.I.M.

Submitted By:RATNAKAR VERMA M.B.A. 3rd SEM

Establish in 2000
Other Countries likeCHINA KENYA BANGLADESH

SRI LANKA MEDAGASCAR MAURITIUS

ABOUT HERO MINDMINE

190 Centers In INDIA

Akshay Kant Munjal (CEO)

1-To provide useful inputs to HMIL for its marketing strategy by collecting and analyzing information from target audience with the help of depth interviews. To identify the needs of target To know about the expectations of students To know about the level of awareness of HMM in the mind of people. To collect information regarding the competitors and analysis.

The feedback provided by students studying in HMM centers.

HMM is the most preferred provider of training and development services for business and soft-skills in India and other chosen markets. Empowering People & Enhancing Performance

Partnering with client organizations Equipping students, professionals and and other aspirants.. Building an outstanding Organization. Creating lasting relationships

Customer Focus:

Innovation and Agility

Individual Dignity and Team Work:

Ethics and Integrity:

CALL CENTRE CERTIFICATE PROGRAM

SOFT SKILLS TRAINING

HRM TRAINING(NURESING)

Behavioral Competencies. OR Interpersonal Skills, OR People Skills,

Soft skills are interpersonal skills such as the ability to communicate well with other people and to work in a team.

Communication skills Critical and structured thinking

Problem solving skills Creativity

Teamwork

Self-management

Responsibility

Etiquette and good manners

Time management

Project management

Negotiation skill

Ethics

Sociability

 Veta is Asia's largest premier academy (a)2.2 million people speakEnglish fluently (b) Establish in 1981 (c)250 centre in all over Asia. Inlingua is one of the world's leading language training organizations. 300 Language Centers in 40 countries across Europe, Africa, Asia, North and South America.

Indias premier institute for spoken English that brings the worlds most widely used language to you in the simplest, easiest and most interactive manner.
Established in 2002 by Mrs. Alka Gupta. Today, BAFEL takes pride in establishing 40 centres all over India.

1-LG 5-Dominos

2-Maruti 6-ETL

3-Godrej 7-ITPO 10-Coca-Cola

4-Abbott 8-Spice Mobile 11-Ranbaxy 14-Castrol

9-Indian Railways 12-Convergys 15-Suzlon

13-American Bank

16-SIFY

17-Powergrid Corporation

18-HDFC Life Insurance 19-SBI Life Insurance

20-Toyata

21-Tharmax

22-DMRC

23-Tata Moters 24-NIIT Imperia 24-CITY Bank 25-ABN Amro Bank 26-Tata Power

Method of collecting Data

Date Source Primary :Through Questionnaires Secondary :Through Internet, Journals, News papers and Misc. Data Collection Procedure :- Survey Research Instrument :- Structured Questionnaire. Sample Size : 100 Sample Area : - Different Areas of Dehradun Sample procedure :- Convenience sampling.

PROJECT SCHEDULE :First 1 week Second week :-Training program from the company. :-Collecting the primary and secondary data.

Third Fourth week :- Study Marketing StrategyProcess

Fifth week
Sixth week

:-Designing the questionnaire .

:-Conducting the survey in RO.

Seventh week :-Analysis of Data Collection & Final Report preparation And presentation.

DATA INTERPRETATION
1-What was the medium of instructions in the school in which you have studied?

Medium of instruction
0% 27% English 73% Hindi other lang.

2-Have you joined any English speaking course?

Join any eng. Speaking

45%

55% Yes no

3-Can short term course be as effective as long term English speaking/soft skill training course? Effectiveness

35%
65%

Long term Short term

4-According to you what should be course duration if you wish to get English training? Duration of course
20% 10% 30% 40% 1 month 2 months 3 months 4 months

5-Do you Heard about HMM? knowl. About HMM

48% Yes No

52%

6-From where did you get information about HMM? Way of get information
Self Approach
Intrnet Frnds/Reference Newspapers 0% 20% 25% 40% 60% 15% 10% 50% Way of get information

7-Rate these spoken English /soft skills providing institutes in terms of training quality? Rating these inst.
35%
30% 25% 20% 15% 10% 5% 0% HMM Inligua VETA BSL 3% Any other 20% 15% Rating these inst. 30% 32%

8-Do you think certificate from English speaking /soft skills will you in getting good job or it will help you in future?
Benificial/not Benificial
100% 50% 0% Benificial not benificial 87% 13%

Benificial/not Benificial

Benificial/not Benificial

9-Would you like for assistance in placement? Assistance in placement

17%

Yes 83% No

10-Do you think online course in spoken English &PD /Soft skills training will be as effective as classroom course? online spoken english effctive or not
100% 80% 60% 40% 20% 0% Yes No 11% online spoken english effctive or not 89%

1-HMM doesnt have awareness level in the mind of people like NIIT despite of the fact its really a big brand.

2-HMM doesnt have awareness level in the mind of people like NIIT despite of the fact its really a big brand.
3-Most of the HMM students thinks that online course in spoken English and Pd will not be as effective as classroom training. 4-Most of the students of HMM believes its not the English grammar which helps in getting fluency in language so they expect that HMM shouldnt prepare such course content which is overtly grammar based.

This is method of analysis which was opted for analyzing the information which I got by taking depth interviews of HMM student. In this process I firstly noted down the Questions in separate sections and then I put statements and views of the students in the relevant questionnaire section. Content analysis was an important stage in the project because it was helping me to categorize the information properly so as to analyze and interpret and so as to provide useful inputs to HERO MINDMINE regarding its marketing strategy.

Our exhaustive qualitative research helped us getting some important facts regarding the needs and expectations of people. Nowadays people join not only for spoken English training but also for personality development and learning new business skills. Majority of people believe that a short course is not a solution to their problem and they dont want to learn just grammar in spoken English training. Most of the people feel that they have problem in English either because they studied in Hindi medium schools or that in the school where they were there was no such environment which would have promoted English speaking. Another important point which came out from the research was that although HMM considers itself as a very big brand but students think that certificate from HMM is not as valuable as NIITs certificate to its students. Most of the people who are weak in English and are yet not taking training for English gave one of the following reasons for not joining a English speaking course: They doubt the quality of training given at English speaking courses compared to the fee they charge. Most women who were housewives are busy with taking care of their children and working individuals are too busy with work. Some people say they are hesitant to show their weaknesses to anyone. Majority people said that mode of training should be bilingual as it makes learning and understanding easier and also maintains interest and dedication of students.

HMIL should start taking decisions for creating awareness about HERO MINDMINE by various promotional strategies and advertising techniques so as to ensure proper brand positioning of the organization. HERO MINDMINE should review its individual assessment system so as to ensure that students having same level of communication skills are there in a course. Before introducing online course HMIL should review the strategies regarding online courses as it could be a risky step.

HMIL should help students in getting placed as it will help it in attracting more people to HMM centres.
For the segment such as housewives or working women HMM should form a batch that would be for only a few hours in a week according to the hours that suit such a segment.

UIM-Dehradun Ratnakar Verma 9696414225 f/b a/cratnakar.verma@ya hoo.com