HEALTH CARE
INNOVATION:
a
A Vision
for the
21st Century
Creating the
WAKSTorn)
ealth care make us healthier, rather than just
it work to alleviate the social causes of illness?
Can health care be responsive to our differences as
biochemically unique individuals?
Yes. It can because of the tremendous creative energy in
those who are trying to make America’s health care system more
and support
cost effective, efficient — and caring. If we foste
energy, innovation in all parts and at all levels of our health
stem will yield the health gains we seck
thi
lish exactly
To leverage this creativity, we need co estal
what it is we asa nation want to achieve through health care
innovation. We need a vision of health care innovation. Such
a vision is outlined in this document.
A vision is a compelling statement of
ating. Strategy.
tactics and operations are essential to
what we commit to ¢
this commitment, bur they can lead in
the wrong direction unless we are
absolutely clear about what we war
tocreate. Thus, this pyramid
places vision at the top
directing strategy, which in turn
drives the choice of tactics
and operations
While many of the
conditions needed to achieve our vision for health care
innovation exist today, we have placed our vision statement 25
years in the future — far enough into the 21st century to shed
our current blinders, acknowledge that profound change will
occur, and focus on what we want that change to be
What Is Health Care Innovation?
Health care innovation covers advances in health
promotion, disease prevention and treatment through riew andl
cchnologies used in clinical, personal and
ona spectrum of
better therapy and
public health practice. Innovation reli
, applied, biomedical, behavioral
research — ba
epidemiological — and development. It encompasses dramatic
breakthroughs as well as incremental improvements.
This definition provides a jumping-off point. Innovation
also must take on a broader focus if health care is to address the
root causes of ill health (such as poverty and crime) or make
society more caring and contribute to a more socially
responsible culture. To meet chose goals, tomorrow's health
care innovation must more clearly incorporate into research
human values and social priorities.Be taNeut Care InnovaTi
ON THE Brink OF TRANSFORMATION
As we look to the future, several trends are likely to change the very nature
of health care innovation:
‘The movement toward “accountability” in health care, supported by
outcome measures (itself a health care innovation begun in the 1980s), will
refocus R&D toward long-term health gains,
‘The revolutions in the information infrastructure, as well as in our
knowledge systems, will change how innovation is physically accomplished.
Health care will shife its focus from treating symptoms after they arise
to preventing illness over the life course, concentrating on syndromes of risk
rather than on specific diseases
‘The availability of unique, biochemical information about individuals.
will provide powerful tools for customizing health care for each individual.
Enhanced information databases will improve the rational use of
resources but also pose considerable ethical and social dilemmas with regard
to privacy, insurability and knowledge of as-yet-undeveloped genetic
diseases,
Health care providers increasingly will incorporate newer, diverse
approaches into their services — including some from alternative and
complementary medicine.
Inaddition wo these trends, we are also seeing profound transformations in
the traditional engines that drive innovation:
Universities face growing costs, declining revenues and the
potential of an accountability movement as significant as the one faced by
health care.
‘Academic medical centers are threatened by health care reform and
by changes taking place in the demand for physicians, particularly the
declining need for many specialties.
While some pharmaceutical companies are broadening their focus
to become “health companies” that opti health gains, the pharma-
ceutical industry as a whole faces revenue and profit decline, and sees health
care cost-containment efforts as a threat to their capacity for innovation,
Although health care delivery is becoming more cost effective
systemwide, itis doing so in ways that could threaten to stifle the very
innovation needed to enhance its operations and outcomes. For example,
current forms of basic research and clinical trials are losing support
About the
Belmont Vision
Project & Health Care
Innovation
Our effort to develop a
vision for health care innovation
‘grows out of the Belmont Vision
for Health Care in America. The
Belmont Vision is a statement of
the best that health care in the
United States can be, It was
developed to raise the level of
the health care debate beyond
Important, but tactical, ques-
tions, such as financing and
‘access, to 8 level that asks what
‘we want the system to be In the
‘early 21st century. The Belmont
Vision has been widely used
throughout the United States
and beyond as a guide for those
prepared to look seriously at
the future of health care.
‘One of the main tenets of
the Belmont Vision is a call for
cost-effective Innovation that
enables the health care system
to make its greatest contri-
bution to health gains. The
Belmont Vision describes a 21st
century health care system
based on “a dynamic model that:
both encourages and responds
to innovation.”
- » Innovations that have
‘resulted from investments in
research and development
have been incorporated into,
the system with greater scrutiny
of their effectiveness, cost and
the extent to which they meet
the needs of society. Economic
‘rewards flow to those systems
and those products and
services that have the lowest
delivery cost with the best
health out-comes ond the
_greatest patient satisfaction.Exetorinc Avrernative Patuways ror INNOVATION
Health care innovation promises to enhance our health and quality of life significantly. Of that, there is no
question, But, given the diversity of the trends above, fundamental uncertainties remain about the path that innovation
will take. To explore these uncertainties, we developed four scenarios — alternative images of how the future might
turn out
‘These scenarios are a convenient way to examine various assumptions about, threats to and opportunities for
health care innovation. The full text of these scenarios is available from the Institute for Alternative Futures.
Scenarios —
Scenario 1:
Steady Innovation Focused on
Outcomes
‘Accountability and the search for cost-effective
care frame the reward structure for pursuing
health care innovation, While some major
breakthroughs occur, the greatest advances are
in terms of disease management and the
budding partnerships betw
providers and R&D organizations.
sn managed care
Scenario 2
Innovation Stagnates
The escalating costs of discovery and
development — coupled with federal funding
retrenchment, price controls on drugs and
devices, slugeish regulatory approval processes,
health care provider-initiated constraints on
using expensive new therapeutics, and the
failure of biotechnology to produce appropriate
breakthroughs — has led to an even riskier
RGD environment. There is only marginal
health care innovation, and any players deop
Scenario 3:
Paradigm Shifts Accelerate Innovation
New genetic knowledge enables biochemical
customization of therapies. Concurrently,
enhanced therapeutic and behavioral cools are
being developed in partnerships that include
leading entertainment and information com:
panies. Development costs have been lowered
and approvals accelerated due to bio-
monitoring, more effective health care
provider involvement and dramatic ¢
regulatory processes. Nurses and other health.
care practitioners can access specialist
knowledge through expert systems and thereby
perform many functions and services more cost
effectively chan physicians
Scenario 4:
Innovation That Moves Beyond Treating
Individuals
The line between innovation and care delivery
has blurred as new models provide ways 10
move upstream on many chronic diseas
Alternative therapies and community
regularly integrated into
therapeutic dec ng. The public
actively participates in health care innovation,
setting priorities for public research dollars and
volunteering for clinical tials,
approaches