Synopsis on

A study on gender Preference for Retail sales Promotion

By ASIF HASAN [MA -1014] [MBA-UOM]

Under the guidance of Dr. JULIE

Statement of Problem:Men and Women Differently to Marketing Strategy

Review of literature:1. Blog and census data issued by Government and Agencies. 2. In Various Articles, Journals etc. 3. C.R Kothari Book of Research Methodology. Scope of Present problem:To understand our men & women react to sales promotion& Indentify the technique media tool message that appeal to the gender

Objective of the study:1. Difference in gender preference 2. To tailor message & Promotion, Media Planning

Formulation of Hypothesis:1. H1 No Difference 2. H -ALL Media types are equal Research Methodology:Descriptive research is used to obtain information concerning the current status of the phenomena to describe what exists with respect to variables or conditions in a situation. The data will be collected from both primary and secondary sources. Convenient sampling will be employed in arriving at the sample size. In collecting primary data, questionnaire will

be distributed to customers and store owners and secondary data will be collected from journals, websites and books. 1. Primary data 2. Secondary data 3. Questionnaire method Defining of population;1 Men in age group 30-40 married 2 Women in age group-30-40 married Sampling Size:-30 Sample location:- Bangalore Sample Method:Method to be used to collect primary data: 1. Questionnaire method Secondary method: 1. Organizational data 2. Articles Limitation of Study:1. Only for short term analysis 2. Time limit

Bibliography

Kotler Philip et al,(2007), Marketing Management, 12th edition Pearson Prentice Hall Publication, ISBN 81-317-0200-6 Nair Suja R (2003), Consumer Behavior, 1st Edition, Himalaya Publishing House, ISBN 81-7866-665-0 Schiffman Leon G and Kanuk Leslic Lazaar, (2004) Consumer Behavior, 8th Edition, Pearson Education Publication, ISBN 81-297-0197-9 www.economictimes.com www.itcltd.com http:\www.supermarket.com