Nick Engel

IMS 390B
http://www.youtube.com/watch?v=rvDbVFB2iUE
 Crank That
(Soulja Boy)
released by
Soulja Boy on
May 2, 2007
 Video premiered
on August 9,
2007
 Music video
featured
 Barney & Fiends was
created in 1987 and first
premiered on PBS in
1992
 The main audience of
the television show is
preschool children
 Other main characters
featured include Baby
Bop, BJ, and Riff
 Barney Crank That Soulja
Boy was added to YouTube
on October 10, 2007
 As of today the video has
been viewed over 1,500,000
times.
 Other versions include
SpongeBob, Dora the
Explorer, and Alvin and the
Chipmunks
 Sometimes, images are
borrowed from their
original narrative context
and made to tell
fundamentally different
stories
 Constructing your own
story
 Response to mass media
 Benjamin – Mechanical Reproduction
-Experience of art is freed from place and ritual and
instead brought under the gaze and control of a mass
audience, leading to a shattering of the aura

 McLuhan - Medium is the Massage

-The form of a medium embeds itself in the message,
creating a symbiotic relationship by which the medium
influences how the message is perceived

 Sites like YouTube’s impact on culture

 Matt
Welch/Jack Shafer - Media monotony
-New technology, more competition

 Gilder
- Life After Television
-Video business will resemble the book business

 Ferguson
-Slightly hyperactive male adolescent
 Sources
 Textual Poaching Significance
 Benjamin
 Medium is the Massage
 YouTube
 Media Monotony
 Life After Television
 Ferguson