1.

How important are the following while making a purchase (apparel related item):Not at all
2.5%

Somewhat unimportant
0.0% 10% 10%

Neutral
10.0% 12.5% 15% 20%

Somewhat important
50.0% 50.0% 37.5% 25% 37.5% 35.6% 37.5% 50% 37.5%

Highly important
37.5.0% 25% 12.5% 50% 50% 38.6% 55% 20%

Total 100% 100% 100% 100% 100% 100% 100% 100% 100%

Past experience
2.5%

Brand
25%

Necessity
0.0%

Design
2.5%

5% 2.5% 5.0% 7.5% 18.8% 5% 2.5% 2.5% 2.5% 12.5% 12.5% 25% 37.5% 37.5%

Of latest fashion
2.5%

Durability
0.0%

Well fitting Occasion Peer group/friend Family

2.5% 5.0%

10% 25% 20%

100%

When making a purchase of an apparel related item the most influential factor is the fit.

2. How often do you shop for apparel and related items?

Value Weekly Monthly Occasionally Quarterly Bi annually Annually Statistics Total Responses 40 Percent % 6% 62.5 12.5% 9% 5% 5%

3. What do you shop for usually?

Value Percent %

necessities fashion products luxury goods whatever catches your fancy what's "in" fashion Statistics Total Response

12.5% 50% 5% 20% 12.5% 40

4. You purchase clothes because:Value Percent %

They are a necessity They are in fashion Statistics Total Response

25% 75% 40

5. Do you think Indian apparel industry is fashion driven rather than being necessity driven?
Value Percent %

Yes No Statistics Total Responses

80% 20%

40

6. What do you think is the reason for the changing consumer perception towards purchasing clothes?
Value Count Percent %

More disposable income More choice Influence of media Globalization Rise in double income households Fashion consciousness amongst youth Potential sector for growth Changed demand Statistics Total Response

2 5 6 2 8 10 0 7 40

5% 12.5% 15% 5% 20% 25% 0% 17.5%

7. Do you think that the consumer behavior and perception regarding the buying process has changed?
Value Count Percent %

Yes No
Statistics

37 3

92.5% 7.5%

Total Responses

40

8. If yes, then do you think that it affects the Indian apparel sector?
Value Count Percent %

Yes No
Statistics

35 5

87.5% 12.5%

Total Responses

40

9. Do you think study of consumer behavior is of any importance to the major players in the market?
Value Count Percent %

Yes No
Statistics

37 3

92.5% 7.5%

Total Responses

40