<table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td colspan="3" style="background-color: rgb(255,255,255 )"> <div style="text-align: center">

<img align="none" height="122" src="http s://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/gallery.mailchimp.com/68d6 55b1bdc05a33059b4a8f1/images/Email_Header_copy.jpg" style="width: 575px; height: 122px" width="575" /></div> </td> </tr> <tr valign="top"> <td colspan="3" style="background-color: rgb(255,255,255 )"> <h1 style="text-align: center"> <span style="font-size: 18px">Thursday 1 9th April 2012</span></h1> <div style="text-align: center"> <strong><span style="font-size: 14px"><s pan style="color: rgb(0,0,0)">Turku University of Applied Sciences<br /> Lemmink&auml;isenkatu 30, 20520, Turku</ span></span><br /> <br /> <span style="font-size: 14px"><span styl e="color: rgb(0,0,0)">REGISTER for the OPEN INNOVATION SEMINAR at<br /> <a href="http://www.open4bisnes.fi" targ et="_blank">www.open4bisnes.fi</a></span></span></strong><br /> &nbsp;</div> </td> </tr> </tbody> </table> <table border="0" cellpadding="12" width="100%"> <tbody> <tr valign="top"> <td colspan="2" style="background-color: rgb(255,255,255 )"> <div style="text-align: left"> <strong><span style="font-size: 18px"><f ont class="Apple-style-span" color="#000000">LATEST INFORMATION</font></span></s trong><br /> <span style="font-size: 14px"><font clas s="Apple-style-span" color="#000000">- ON THE UPCOMING OPEN INNOVATION SEMINAR</ font></span></div> <br /> <div style="text-align: left"> <div> <font class="Apple-style-span" c olor="#000000">The content of the seminar is now finalised and we have a fantast ic programme to offer!</font></div> <div> <br /> <font class="Apple-style-span" c olor="#000000">Among other great news, we have confirmed the participation of Ju ha Kaskinen, Director of Finland Futures Research Centre, as our final member fo r the panel discussion at the end of the day.</font></div> <div> <br /> <font class="Apple-style-span" c

olor="#000000">Please scroll down to see more details about the panel discussion , the workshops topics and company leaders, and the presentations.&nbsp;</font>< /div> <div> &nbsp;</div> <div> <font class="Apple-style-span" c olor="#000000"><b>Remember that participation in this event is free, and that yo u do not have to participate for the entire day.</b></font></div> </div> </td> <td colspan="1" style="text-align: center; background-co lor: rgb(16,36,62)" width="33%"> <span style="color: #ffffff"><span style="font-s ize: 18px"><span class="Apple-style-span" style="font-weight: 800">THE DAY INCLU DES&nbsp;</span><br /> <br /> <span style="color: rgb(255,255,255); font-weigh t: bold"><span style="font-size: 14px"><span style="color: rgb(255,255,255)"><sp an style="font-size: 14px">Presentations</span></span><br /> <span style="color: rgb(255,255,255)"><span styl e="font-size: 14px">Workshops</span></span><br /> <span style="color: rgb(255,255,255)"><span styl e="font-size: 14px">Panel Discussion</span></span><br /> <span style="color: rgb(255,255,255)"><span styl e="font-size: 14px">Exhibition</span></span><br /> <span style="color: rgb(255,255,255)"><span styl e="font-size: 14px">Networking Activities</span></span></span></span><br /> <br /> <br /> <b>SEMINAR PROGRAMME</b></span></span><br /> <br /> <span style="color: rgb(255,255,255); font-weigh t: bold"><span style="font-size: 14px">Download the <a href="http://www.innovaho me.open4bisnes.fi/index.php/en/2012-open-innovation-seminar">full seminar progra mme here</a></span></span></td> </tr> <tr valign="top"> <td colspan="1" style="background-color: rgb(16,36,62)" width="33%"> <div style="text-align: center"> <br /> <span style="color: #ffffff"><span style ="font-size: 18px"><b>REGISTER NOW AT</b><br /> <br /> www.open4bisnes.fi</span></span></div> </td> <td colspan="2" style="background-color: rgb(255,255,255 )"> <div style="text-align: center"> <div style="text-align: center"> <br /> <span style="color: rgb(0,0,0)"> <b style="font-size: 18px">TO LEARN MORE</b></span></div> <br /> <span style="font-size: 14px"><strong><s pan style="color: #000000">Download the latest&nbsp;<a href="http://www.open4bis nes.fi/Open_Innovation_Seminar/Publications/Open_Innovation_Seminar.pdf">seminar publication</a> or visit <a href="http://www.open4bisnes.fi">www.open4bisnes.fi </a>&nbsp;</span></strong></span></div>

</td> </tr> <tr valign="top"> <td colspan="3" style="background-color: rgb(255,255,255 )" width="100%"> <div style="text-align: center"> <span class="Apple-style-span" style="fo nt-size: 18px"><b>&nbsp; &nbsp;</b></span></div> </td> </tr> <tr valign="top"> <td colspan="1" style="background-color: rgb(255,255,255 )" width="35%"> <div style="text-align: center"> <span class="Apple-style-span" style="fo nt-size: 18px"><b>OPEN INNOVATION</b></span><br /> &nbsp;</div> <div style="text-align: left"> <em>&ldquo;Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal i deas, and internal and external paths to market, as the firms look to advance th eir technology&quot;<br /> -&nbsp;</em>Dr Henry Chesbrough<br /> &nbsp;</div> </td> <td colspan="2" rowspan="2" style="background-color: rgb (255,255,255)"> <div style="text-align: center"> <font class="Apple-style-span" color="#0 00000"><strong style="font-size: 18px">THE WORKSHOPS</strong><br /> <font style="font-size: 14px"><em>- TOPI CS DEFINED</em></font></font></div> <div style="font-size: 14px"> <font class="Apple-style-span" color="#0 00000">&nbsp;</font></div> <div style="text-align: center"> <div style="text-align: center; font-siz e: 14px"> <font class="Apple-style-span" c olor="#000000"><strong><span style="font-size: 14px"><font class="Apple-style-sp an" color="#000000">Workshop 1: The Customer is Always Right&nbsp;</font></span> </strong></font></div> <ul> <li style="text-align: left; fon t-size: 14px"> <font class="Apple-style -span" color="#000000"><span style="font-size: 14px"><font class="Apple-style-sp an" color="#000000">How customers and markets can drive innovation</font></span> </font></li> <li style="text-align: left; fon t-size: 14px"> <font class="Apple-style -span" color="#000000"><span style="font-size: 14px"><font class="Apple-style-sp an" color="#000000">Innovation from around the world</font></span></font></li> <li style="text-align: left; fon t-size: 14px"> <font class="Apple-style -span" color="#000000"><span class="Apple-style-span" style="color: rgb(0,0,0)"> Innovation is essential for industries in decline</span></font></li> </ul>

<font class="Apple-style-span" color="#0 00000"><strong><span style="font-size: 14px"><font class="Apple-style-span" colo r="#000000">Workshop 2: Change is Good</font></span></strong> </font> <div style="text-align: left"> <ul> <li style="text-align: l eft; font-size: 14px"> <font class="App le-style-span" color="#000000"><span style="font-size: 14px"><font class="Applestyle-span" color="#000000">Innovations through change management &nbsp;</font>< /span></font></li> <li style="font-size: 14 px"> <font class="App le-style-span" color="#000000"><span style="font-size: 14px"><font class="Applestyle-span" color="#000000">Cloud Computing&nbsp;&ndash;&nbsp;Cloud computing as seen in the media.</font></span></font></li> <li style="font-size: 14 px"> <font class="App le-style-span" color="#000000"><span style="font-size: 14px"><font class="Applestyle-span" color="#000000">Disruptive Innovation &ndash; Why?</font></span></fo nt></li> <li style="font-size: 14 px"> <font class="App le-style-span" color="#000000"><span style="font-size: 14px"><font class="Applestyle-span" color="#000000">Innovation through refining past experiences and lea rning from industry history</font></span></font></li> </ul> <div style="text-align: center"> <font class="Apple-style -span" color="#000000"><span style="font-size: 14px"><font class="Apple-style-sp an" color="#000000"><span class="Apple-style-span" style="color: rgb(0,0,0); fon t-size: 18px"><strong><span style="font-size: 14px"><font class="Apple-style-spa n" color="#000000">Workshop 3: Innovation All Around</font></span></strong></spa n></font></span></font></div> <ul> <li style="font-size: 14 px"> <font class="App le-style-span" color="#000000"><span style="font-size: 14px"><font class="Applestyle-span" color="#000000">Radical solutions to old problems</font></span></fon t></li> <li style="font-size: 14 px"> <font class="App le-style-span" color="#000000"><span style="font-size: 14px"><font class="Applestyle-span" color="#000000">Lifestyles that can guide innovation</font></span></ font></li> <li style="font-size: 14 px"> <font class="App le-style-span" color="#000000"><span style="font-size: 14px"><font class="Applestyle-span" color="#000000">How sustainability is a source of value and innovati on</font></span></font></li> </ul> </div> </div> </td>

</tr> <tr valign="top"> <td colspan="1" style="background-color: rgb(16,36,62)" width="35%"> <div style="text-align: center"> <span style="color: #ffffff"><span class ="Apple-style-span" style="font-size: 18px"><b><strong>WORKSHOP LEADERS</strong> </b></span></span></div> <div style="text-align: left"> <div style="text-align: center"> <br /> <span style="color: #ffffff"><sp an style="font-size: 14px"><em>Ursula Koski</em></span></span><br /> <span style="color: #ffffff"><sp an style="font-size: 14px">(Oracle)</span></span><br /> <br /> <span style="color: #ffffff"><sp an style="font-size: 14px"><em>Rasmus Kevin</em></span></span><br /> <span style="color: #ffffff"><sp an style="font-size: 14px">(Nelj&auml;n Ruoka)</span></span><br /> <br /> <span style="color: #ffffff"><sp an style="font-size: 14px"><em>Raam Venkatesan&nbsp;</em></span></span><br /> <span style="color: #ffffff"><sp an style="font-size: 14px">(Finidia)</span></span></div> </div> </td> </tr> <tr valign="top"> <td colspan="2" style="background-color: rgb(255,255,255 )"> <div style="text-align: center"> <br /> <span style="font-size: 18px"><font clas s="Apple-style-span" color="#000000"><b>EXPERT PANEL DISCUSSION</b></font></span ><br /> <em>- DEBATERS CONFIRMED</em><br /> &nbsp;</div> <div style="text-align: left"> <span style="color: #000000">The panel d iscussion at the end of the day will sum up the conclusions of the day with disc ussions about the seminar topics and questions from the audience. The panel deba ters include:</span><br /> &nbsp;</div> <div style="text-align: left"> <div> <div style="text-align: center"> <strong><span style="col or: rgb(0,0,0)">Juha Kaskinen</span></strong><br /> Director of the Futures Research Centre<br /> <br /> <em><strong><span style= "color: #000000">Gilbert Silvius</span></strong></em><br /> <span style="color: #000 000">Director of European Innovation Business<br /> Masters Programme&nbsp;< /span><br /> <br /> <em><strong><span style=

"color: #000000">Toni Per&auml;m&auml;ki</span></strong></em><br /> <span style="color: #000 000">BOOST Turku Entrepreneurship Society</span><br /> <em><strong><span style= "color: #000000">&nbsp;</span></strong></em></div> <div style="text-align: center"> <em><strong><span style= "color: #000000">Peter Briscoe&nbsp;</span></strong></em></div> </div> <div style="text-align: center"> <span style="color: #000000">Hea d of Innovation at Telecordia (now part of Ericsson)</span><br /> <br /> <em><strong><span style="color: #000000">Raam Venkatesan&nbsp;</span></strong></em><br /> <span style="color: #000000">Inn ovation Consultant, Finidia</span></div> </div> </td> <td colspan="1" style="text-align: center; background-co lor: rgb(16,36,62)" width="33%"> <span style="color: #ffffff"><span style="font-s ize: 18px"><b>EXHIBITION</b></span></span><br /> <br /> <span style="color: #ffffff"><span style="font-s ize: 14px">The seminar will have an exhibition for companies to promote their co mpany to the participants and students of Turku University of Applied Sciences</ span></span><br /> <br /> <span style="color: #ffffff"><span style="font-s ize: 18px"><b>SPONSORING</b></span></span><br /> <br /> <span style="color: #ffffff"><span style="font-s ize: 14px">The seminar provides exceptional means for sponsors to promote their company and brand to companies and students&nbsp;<br /> <br /> _____________<br /> <br /> To get an exhibition space or to sponsor the sem inar please <a href="mailto:info@open4bisnes.fi">contact us</a> by email or phon e +358 (0)452 788 580</span></span></td> </tr> <tr valign="top"> <td colspan="3" style="background-color: rgb(255,255,255 )" width="100%"> <div style="text-align: center"> <span class="Apple-style-span" style="fo nt-size: 18px"><b>&nbsp; &nbsp;</b></span></div> </td> </tr> <tr valign="top"> <td colspan="1" style="background-color: rgb(16,36,62)" width="35%"> <div style="text-align: center"> &nbsp;</div> <div style="text-align: center"> <div style="text-align: center"> <div style="text-align: center"> <font class="Apple-style -span" color="#ffffff"><span class="Apple-style-span" style="font-size: 18px; fo

nt-weight: 900">SPEAKERS</span><br /> -span" -span" -span" -span" -span" -span" <br /> <span class="Apple-style style="font-size: 14px">Raam Venkatesan</span><br /> <span class="Apple-style style="font-size: 14px">(Finidia)</span><br /> <br /> <span class="Apple-style style="font-size: 14px">Peter Briscoe</span><br /> <span class="Apple-style style="font-size: 14px">(Telcordia - Ericsson)</span><br /> <br /> <span class="Apple-style style="font-size: 14px">Bijaya Gurung</span><br /> <span class="Apple-style style="font-size: 14px">(Rovio Entertainment)</span></font></div> </div> </div> </td> <td colspan="2" style="background-color: rgb(255,255,255

)"> <div style="text-align: center"> <span class="Apple-style-span" style="fo nt-size: 18px"><strong><span style="color: #000000">PRESENTATIONS</span></strong ></span></div> <div style="text-align: center"> <em><span style="font-size: 14px"><span style="color: #000000">- TOPICS</span></span></em></div> <div style="text-align: left"> <div style="text-align: center; font-siz e: 18px"> <br /> <span style="font-size: 14px"><f ont class="Apple-style-span" color="#000000">Business vs. Technology Innovation: Strategies to Support Growth</font></span></div> <div style="text-align: center; font-siz e: 14px"> &nbsp;</div> <div style="text-align: center; font-siz e: 14px"> <span style="font-size: 14px"><f ont class="Apple-style-span" color="#000000">&quot;Open Business Models&quot; an d how companies benefit from Open Business models</font></span></div> <div style="text-align: center; font-siz e: 14px"> &nbsp;</div> <div style="text-align: center; font-siz e: 14px"> <span style="font-size: 14px"><f ont class="Apple-style-span" color="#000000">&quot;Open Innovations&quot; and wh at companies really need to do in practice</font></span></div> </div> </td> </tr> <tr valign="top"> <td colspan="3" style="background-color: rgb(255,255,255 )"> <div style="text-align: center; font-size: 18px" > <br />

<span style="color: #000000"><strong>ABO UT THE SPEAKERS</strong></span></div> <div style="text-align: left"> <br /> <span style="color: #000000"><strong>Raa m Venkatesan</strong> from Finidia is an innovation specialist and consultant wi th vast experience in open innovation, business-modeling and collaborations/part nership management. </span><span class="Apple-style-span" style="color: rgb(0,0, 0)">He will lay the foundation for the seminar by sharing his experience and kno wledge on how companies can benefit from open business models and what they real ly need to do in practice.</span></div> <div style="text-align: center"> &nbsp;</div> <div style="text-align: left"> <strong>Peter Briscoe</strong> Peter Bri scoe is the Exec Dir. Innovation &amp; Solutions, Strategy Office at Telcordia w hich is now part of Ericsson.</div> <div style="text-align: left"> <span class="Apple-style-span" style="co lor: rgb(0,0,0)">In this discussion Peter Briscoe from Ericsson&rsquo;s software business unit will look at the differences between business driven innovation a nd technology lead innovation. He will look at ways to combine these two approac hes to support strategic growth.</span><br /> &nbsp;</div> <div style="text-align: left"> <span class="Apple-style-span" style="co lor: rgb(0,0,0)"><strong>Bijaya Gurung</strong> is responsible for the global ma nagement and distribution of Angry Birds as Key Account Director at Rovio.<br /> With the first company presentation of t he seminar, he will provide a company perspective on open innovation by sharing his experiences and present the evolution of Rovio as a company.</span></div> </td> </tr> </tbody> </table> <table border="0" width="100%"> <tbody> <tr valign="top"> <td colspan="2" style="background-color: rgb(255,255,255 )"> <div style="text-align: left"> &nbsp;</div> <div style="text-align: center"> <br /> <span style="font-size: 18px"><strong><s pan style="color: #000000">LEARN MORE OR REGISTER<br /> <br /> Download the <a href="http://www.open4bi snes.fi/Open_Innovation_Seminar/Publications/Open_Innovation_Seminar.pdf">semina r publication</a> or register at&nbsp;<a href="http://www.open4bisnes.fi">www.op en4bisnes.fi</a>&nbsp;</span></strong></span><br /> &nbsp;</div> </td> </tr> <tr> <td colspan="1" style="background-color: rgb(255,255,255 )"> &nbsp;<br /> &nbsp;<br /> <img align="none" height="62" src="https://d2q0q

d5iz04n9u.cloudfront.net/_ssl/proxy.php/http/gallery.mailchimp.com/68d655b1bdc05 a33059b4a8f1/images/Open4bisnes_Logo.png" style="width: 200px; height: 62px" wid th="50%" /></td> <td colspan="1" style="background-color: rgb(255,255,255 )"> <a href="http://www.turkuamk.fi"><br /> <img align="right" height="72" src="https://d2q0 qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/gallery.mailchimp.com/68d655b1bdc0 5a33059b4a8f1/images/TUAS_STRD_PNG.png" style="width: 200px; height: 72px" width ="50%" /></a></td> </tr> <tr> <td colspan="2" style="background-color: rgb(255,255,255 )"> &nbsp;</td> </tr> </tbody> </table> <table border="0" bordercolor="#ffffff" cellpadding="12" ffffff="" width="100%"> <tbody> <tr valign="top"> <td style="text-align: center; background-color: rgb(16, 36,62)"> <span style="color: #ffffff">The Open Innovation Seminar is arranged by Turku University of Applied Sciences and organised by Op en4Bisnes.&nbsp;For more information on how to book an exhibition space or how t o become a sponsor the seminar, please email&nbsp;<a href="mailto:info@open4bisn es.fi"><span style="color: rgb(255,140,0)">info@open4bisnes.fi</span></a>&nbsp;o r call +358 (0)452 788 580&nbsp;</span></td> </tr> </tbody> </table> <br />