Background

AN INSTITUTION OF MEDICINE DEDICATED FOR HEALTH CARE AND EDUCATION AND A MOVEMENT FOR THE PROMOTION OF MORALITY, SCIENCE AND CULTURE. THE NAME OF HAMDARD WILL GO DOWN IN HISTORY AS
AN INSTITUTION THAT VIRTUALLY REVIVED AND PUT THE TIBB (OR ARABIC SYSTEM OF MEDICINE) ON THE

WORLD MAP. ALTHOUGH APPARENTLY IN FORM IT IS MAINLY A PHARMACEUTICAL MANUFACTURING CONCERN, HAS MADE CONTRIBUTIONS TO SEVERAL OTHER FIELDS OF HUMAN ENDEAVOR.

Objective
OUR OBJECTIVE IS TO CREATE SOME PROMOTIONAL
ACTIVITIES ON THE TARGET CONSUMERS WHICH WILL HELP TO INCREASE SELLS AS WELL AS CREATE MORE BRAND PENETRATION.

Key notes
HAMDARD
HAS AN UNWAVERING BELIEF THAT MANS QUEST FOR
KNOWLEDGE WOULD ONE DAY, RESULT IN MANS QUEST OF NATURE

PROMISING TO THE MANKIND A HAPPIER WORLD AND A SOCIETY FREE OF DISEASE, INFIRMITY, SUPERSTITION, ILLITERACY

AND

POVERTY.

KEEPING THIS VISION OF HAMDARD IN MIND WE HAVE PLANNED A

PROMOTIONAL ACTIVATION PLAN CONCENTRATING ON THE
DIFFERENT SCHOOLS WHERE WE CAN DIRECTLY PENETRATE THE

STUDENTS AND THEIR GUARDIANS WHO ARE BASICALLY THE TARGET MARKET OF

HAMDARD I.E.,

THE

MIDDLE

CLASS OF

DHAKA,

BANGLADESH.

Event Name

Campaign
CAMPAIGN NAME (PROPOSED): CINKARA TALENT HUNT CINKARA SHOBJANTA CAMPAIGN GENRE: QUIZ CONTEST AGE GROUP: 8 AND
ABOVE

( CLASS 03 - CLASS 10)

CAMPAIGN AREA: DHAKA DIVISIONS.

Campaign
THE CAMPAIGN
WILL BE HELD IN ALL THE

MIDDLE

CLASS

BENGALI

MEDIUM SCHOOLS IN

DHAKA.

COMPETITION WILL BE DIVIDED INTO 3 SEGMENTS JUNIOR (CLASS 3 - 5), MIDDLE (6 - 8) & SENIOR (9 - 10). THE
COMPETITION WILL BE BASED ON

GENERAL KNOWLEDGE

AND

ONE OPEN ENDED QUESTION, A PRODUCT RELATED QUESTION CAN ALSO BE INCLUDED.

ALL

THE CLASSES AND ITS DIFFERENT SECTIONS WILL BE APPROACHED BY

OUR BPS.

ACTIVATION

BOOTHS WILL BE SET OUTSIDE EACH PARTICIPANT SCHOOLS

FOR THE AWARENESS OF THE EVENT.

Competition Format
FROM EVERY SECTION OF CLASS 3 (FOR EXAMPLE) STUDENTS WHO SECURED 1ST, 2ND, 3RD PLACE OF THE LATEST EXAM WILL BE SELECTED
SELECTED 3 STUDENTS FROM EACH SECTION WILL GO FOR CLASS 3 PRE-LIM ROUND WHERE THEY WILL MEET OTHER COMPETITORS FROM OTHER SECTIONS OF CLASS 3.

FINALLY 3 STUDENTS FROM CLASS 3 WILL BE SELECTED. SIMILARLY 3 STUDENTS FROM CLASS 4 & 5 WILL BE SELECTED, RESPECTIVELY. EVENTUALLY 3 STUDENTS FROM CLASS 3, 4 & 5 WILL BE SELECTED VIA JUNIOR PRE-LIM ROUND WHO WILL REPRESENT THE JUNIOR SECTION OF THAT PARTICULAR SCHOOL. SIMILARLY 3 STUDENTS FROM CLASS 6, 7 & 8 WILL BE SELECTED WHO WILL REPRESENT THE MID SECTION OF THAT PARTICULAR SCHOOL. SIMILARLY 3 STUDENTS FROM CLASS 9 & 10 WILL BE SELECTED WHO WILL REPRESENT THE SENIOR SECTION OF THAT PARTICULAR SCHOOL.

Competition Format

(contd)

NOW LET US SUPPOSE 15 SCHOOLS ARE PARTICIPATING IN THIS TALENT HUNT ORGANIZED BY HUMDARD. WE WILL MAKE 3 GROUPS EACH WITH 5 SCHOOLS. FROM EACH GROUP WE WILL TAKE ONE SCHOOL AS WINNER VIA THE GROUP QUALIFYING ROUND. THUS IN THE FIANLE ROUND 3 FINALIST SCHOOLS WILL PARTICIPATE. OF THESE 3 SCHOOLS ONE SCHOOL WILL BE THE CHAMPION. THIS FORMAT
WILL BE INDIVIDUALLY MAINTAINED FOR JUNIOR, AND SENIOR SECTION.

MID

THUS THE WINNERS MAY BE LIKE JUNIOR CHAMPION FROM ABC SCHOOL, MID CHAMPION FROM XYZ SCHOOL
AND

SENIOR CHAMPION FROM DEF SCHOOL

Competition Format
WE THEN PRE-LIM ROUNDS WITHIN THE STUDENTS FOR THE QUALIFYING ROUND.
ARRANGE THE

(contd)

WILL DISTRIBUTE A CIRCULAR IN ALL THE PARTICIPATING SCHOOLS

FOR LISTING THERE RANKING STUDENTS OF EACH SECTION..

WITH THESE LISTED STUDENTS ON A PARTICULAR DAY WE WILL

SCHOOL AND SELECT THE

IF THERE IS A TIE BETWEEN 2 OR MORE STUDENTS THEN ROUND WILL BE HELD FOR AN OBVIOUS RESULT.

RAPID FIRE

Activation Flow
Pre Activation On Going Activation Post Activation

Permission

Activation Modalities
Photo Documentation

Collect Comments

Communication

Documentation

Brand Promoters Training

Video
Documentation

Employee Training

Competition Flow
Class 3
Section A Section B
Section C

(JUNIOR)

3 3 3 3 3
Class 3 Pre-Lim

3
Pre-Lim
Qualifier

Section N

ABC School

Class 4

Section A Section B

3 3 3 3 3
Class 4 Pre-Lim

Section C
Section N

3
Pre-Lim
Qualifier

JUNIOR Pre-Lim

JUNIOR
QUALIFIER

Class 5

Section A Section B Section C

Section N

3 3 3 3
Class 5 Pre-Lim

3
Pre-Lim
Qualifier

Competition Flow
Class 6
Section A Section B
Section C

(MID)

3 3 3 3 3
Class 6 Pre-Lim

3
Pre-Lim
Qualifier

Section N

ABC School

Class 7

Section A Section B

3 3 3 3 3
Class 7 Pre-Lim

Section C
Section N

3
Pre-Lim
Qualifier

MID Pre-Lim

MID
QUALIFIER

Class 8

Section A Section B Section C

Section N

3 3 3 3
Class 8 Pre-Lim

3
Pre-Lim
Qualifier

Competition Flow
Class 9
Section A Section B
Section C

(SENIOR)

3 3 3 3 3
Class 9 Pre-Lim

3
Pre-Lim
Qualifier

Section N

ABC School

SENIOR Pre-Lim

SENIOR
QUALIFIER

Class 10

Section A Section B Section C

Section N

3 3 3 3
Class 10 Pre-Lim

3
Pre-Lim
Qualifier

Competition Flow
School 1
School 2

(Junior GROUPING)
School 11
School 12

School 6
School 7

School 3 School 4
School 5

Group A
QUALIFYING

School 8 School 9
School 10

Group B
QUALIFYING

School 13 School 14
School 15

Group C
QUALIFYING

GROUP A QUALIFIER

GROUP B QUALIFIER

GROUP C QUALIFIER

FINALE Round

JUNIOR Champion

Competition Flow
School 1
School 2

(Mid GROUPING)
School 11
School 12

School 6
School 7

School 3 School 4
School 5

Group A
QUALIFYING

School 8 School 9
School 10

Group B
QUALIFYING

School 13 School 14
School 15

Group C
QUALIFYING

GROUP A QUALIFIER

GROUP B QUALIFIER

GROUP C QUALIFIER

FINALE Round

MID Champion

Competition Flow
School 1
School 2

(Senior GROUPING)
School 11
School 12

School 6
School 7

School 3 School 4
School 5

Group A
QUALIFYING

School 8 School 9
School 10

Group B
QUALIFYING

School 13 School 14
School 15

Group C
QUALIFYING

GROUP A QUALIFIER

GROUP B QUALIFIER

GROUP C QUALIFIER

FINALE Round

SENIOR Champion

Some Schools
VIQUARUNNESSA HOLYCROSS MOHAMMADPUR PREPARATORY
AGRANI

(to be approached)
WILLS LITTLE FLOWER ST. JOSEPH SHAHEED ANWAR GOVT, LABORATORY RAJUK DHAKA RESIDENTIAL

BAF SHAHEEN BANGLADESH RIFLES DHANMONDI GOVT. BOYS HERMANN MEINER IDEAL MOHAMMADPUR BOYS