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  • Search Engine Glossary

    Hochgeladen von

    Deepak Gupta
    12 Ansichten1 Seite
    The document defines key terms related to search engine advertising accounts and listings. An account can be either online or offline, determining whether listings appear in search results based on editorial compliance and available funds. A listing's ad position depends on its rank, which is controlled by the amount bid for keywords. Advanced matching allows listings to be triggered by related searches beyond exact keyword matches. Algorithmic results refer to non-sponsored listings in the main search section determined by search engines' algorithms.

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    The document defines key terms related to search engine advertising accounts and listings. An account can be either online or offline, determining whether listings appear in search results based on editorial compliance and available funds. A listing's ad position depends on its rank, which is controlled by the amount bid for keywords. Advanced matching allows listings to be triggered by related searches beyond exact keyword matches. Algorithmic results refer to non-sponsored listings in the main search section determined by search engines' algorithms.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOC, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    12 Ansichten1 Seite

    Search Engine Glossary

    Hochgeladen von

    Deepak Gupta
    The document defines key terms related to search engine advertising accounts and listings. An account can be either online or offline, determining whether listings appear in search results based on editorial compliance and available funds. A listing's ad position depends on its rank, which is controlled by the amount bid for keywords. Advanced matching allows listings to be triggered by related searches beyond exact keyword matches. Algorithmic results refer to non-sponsored listings in the main search section determined by search engines' algorithms.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOC, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    Search Engine Glossary

    Account offline
    The status of your account when you do not have sufficient funds available or your listings are not meeting our editorial guidelines. When your account is offline, your listings do not appear in search results.

    Account online
    The status of your account when have sufficient funds available and your listings comply with our editorial guidelines. When your account is online, your listings appear in search results.

    Ad position/rank
    The position of your listing within the sponsored search results. You control your listing's ranking based on how much you bid on your keywords.

    Advanced match type


    A keyword matching option offered with Yahoo! Sponsored Search. The Advanced match type enables an advertiser's listing to appear in a broader range of relevant searches, even when the bidded keyword is not an exact, word-forword match with the search query.

    Algorithmic search results

    Non-sponsored listings that appear in the main section of the search results page. Search engines use proprietary algorithms to crawl web sites and create indices. When users search for specific keywords, a search engine retrieves relevant listings from its index that match the queries.

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