Top Management

HR Department

Finance Department

Marketing Department

Sales Management

Marketing Department Marketing Mix Product Price Placement Promotion Personal Selling Advertisement Sales Promotion Public Relationing

Sales Management

Sales Management
Planning, Directing and control of Personal Selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating

Management of the firms Personal Selling functions

Sales Management Process

Describing the Personal Selling Function

Defining the strategic Role of sales function

Developing the Sales force

Directing the sales force

Evaluating performance And effectiveness

Personal Selling
Personal Communication with customer/consumer by a paid representative of the company for conveying message.