1. 2. 3. 4.

Name of the Proprietor:___________________ Location:_______________________ Dealer Consignee/ Retailer Nature of the shop: a. Exclusive to Cement b. Cement cum hardware c. Cement/ Building material No. of years in Business ____________ Exclusive or non-exclusive? ____________ If non-exclusive what other brands do you sell? Jaypee Sale/Month ACC Ambuja

Name of the firm:________________________

2. 3.

Ultratech

Shree

Others

4.

Which brand consumer prefers the most? 1.______________ 2.______________ 3.______________ 4. ______________ What influences you to sell Jaypee Cement? 1. Customer acceptance 2. Availability 3. Profitability 4. Quality 5. Branding What kind of incentive schemes are being provided by the companies Jaypee ACC Ambuja Ultratech Shree Others

5.

6. Long Term Short Term

7.

Opinion about the Jaypee Incentive Scheme? o Very Good o Good o Satisfactory o Poor

8.

Comparing to other brand cements how is the price of Jaypee cement? Billing Price Very Good Good Satisfactory Poor Whole Sale Price Retail Price

9.

What type of customer buys the product constantly? o IHB o Builders o Both

10. What could be the best means for advertisement for the product o TV o Wall Shop Panting o Newspaper o Hoardings o Banners o Others

11. Does the Jaypee provide Technical Support? o Yes o No

12. If yes, how would you rate it among Jaypee ACC Ambuja Ultratech Shree Others 13. Frequency in which companies conduct Brand promotional meetings Jaypee ACC Ambuja Ultratech Shree Others

14. How often does Jaypee Officer visit you? o Daily o Weekly o Monthly

15. Does he convey all the communications efficiently? o Yes o No 16. What was your sale of Jaypee Cement for Last year ____________ Current year __________________

If decline, why? ______________________________________________________________________________________ ______________________________________________________________________________________ 17. How would you rate cement companies for their Distribution/ Logistic System? Jaypee ACC Ambuja Ultratech Shree Others