Pour Your Heart Into It

Since 1987, Starbuckss star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product thats become a subculture. Whether youre an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the companys rise in 24 chapters, each of which illustrates such core values as Winning at the expense of employees is not victory at all.

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I can truly see Howard Schultz is an extra-ordinary man. It's been a long term curiousity seeing the extraordinary growth of Starbucks company and it's really nice to finally get the answer through reading this book. I can also see Howard truly cares about his people since he mentioned many names in his books and remember a lot of details on the situations that happened in the company that lead toward some changes within it. I like this book a lot as it helps me to see the spirit and soul of Starbucks beyond the coffee place. It's a must read book for any young entrepreneur as it takes years and even decades to start your business, lead it, and continue to transform it so that it'll become a well respectable company. Cheers to Howard for his accomplishment at Starbucks!!!