,

2010

.,.

33,10559,
.:+302103313080,Fax:+302103313086
http://www.observatory.gr

.
80%
20%.

2010

V1.1
2

1. ............................................................................................................................... 4
2. ........................................................... 6
3. H ....................................................... 8
3.1 .............................. 10
3.2 ? .......................... 12
4. & ............................ 14
4.1 & ..... 15
4.2 ................................................................................. 16
5. ............................................................................................ 19

V1.1
3

1.
2004, ,
( ), (
)
(online) , (27) .
27, ,
80% 2008 ( 48% 2005)
( ) 29% 43% . ,

51,7% ( 7,3% 2005 59% 2008)
( ) 11% 26%

.
,
, .
,
.


27.
-- (one-to-one
communication) , , ,
,
.
,
, i2010
1.
2
2005-2008

.

.
3
(
, blogs & weblogs,
..).


.

. ,
, , .
.

.
4

1
Community Survey on ICT Usage in Households and by Individuals,
http://ec.europa.eu/information_society/eeurope/i2010/benchmarking/index_en.htm

V1.1
4

,

, CDs
.


. (
)
.
, 5
,
,
.

V1.1
5

2.
i2010 27,

2005-2008, 1.
( 11%)
(53% 2008),
(50% 2008).
10%,
,
6-8% 2005-2008.

1: 27 online 3

i2010
, 2.
( 9%)
( 24% 2008),
(27% 2008), (18% 2008).

2-5%. :

,
(, ) .
, (83%)
(28%) .
67% /
/ 42% .
53% .

2005-2008
, / /

V1.1
6

,
3% 2% .

2005-2008 ,
.

2: online 3

,

.
, ,
53% 24%
( 3 ).

V1.1
7

3. H

. i2010 27
2008, 35% 25%
3
.
(blog), (instant messaging),
chat sites - (forum),
( video), video blogs &
weblogs.

27 2008, 3 4, .
( 16-74)
(16-24 ) (55-74 ).

3 3 27 ( )

,
(. 3) :

(instant messaging), 22%

.

chat sites - (forum)

video, 16%

blogs & weblogs, 15%

,
( 4) (18%),
V1.1
8

chat sites - (12%)

video (11%).

4 3 ( )

.

(. 2,
28% 82%, 53%). (42%)
,
. ,
31% ( video) 10% ( video
). 21%
.
, 27 ,
.
.
:

78% 59%
.

59% 59%
.

44% 43% chat sites

(forum).

35% 32% (blogs, weblogs).

31% 35% video

V1.1
9

21% 33% video

19% 18%

13% 12%
(blogs, weblogs).

.
video
. ,

. ,

.

3.1
( 5 27 6 )

.
video ( )
27
.

5 (27, 2008)

V1.1
10

6 (, 2008)

2% 1%
( )
( 5 6).
4% 27 1% .
, double-play -
,

.
instant messaging (
, . 3 4)
, . ,
27
( 1 2) 3% 27
( )
( 5 & 6).

,
.
,
.
.
,
.
27
(1/3) (1/2)
. (substitution effect)
. ,
7 8:

27, 27% 40%

, , .

, 13% 52%
, , .

V1.1
11

7 (27, 2008).

8 (, 2008).

, .
12% 7%
,
.

3.2 ?
9
3 27 ( 2008).
27
, ( /
), 4% 67%.
55-74 (67%), (, , , 62%),
(60%), (52%)
(41%). - (4%),
(5%) (9%).
V1.1
12

9 (27 , 2008).

,
3
27 (32% & 29% ).
,
.
, 80%
/ 73% 16-24
. 77%
/ 71% 16-24 ( 9).

( ) (
40% 27 48% ) /
.

.

,
, , , ,
.

V1.1
13

4. &
i2010
2008,
.
.
27 2008,
10 11, .
( 16-74).
,
(. 10)
:

( web ),
24% 20%

web / web ,
20% 17%

video clips ( web ),

17,8% 13%

10 3 (27 , 2008).

7% 10% .
, , video
V1.1
14

(
) 11,6% 7% .
7% 5% peer-to-peer networking
, video clips. RSS,
podcasting ,
.

4.1 &
( i2010
2008),
, 11 ( 27) 12 (
).
.
( 55-74 ).
, :

3% 8%
video DVD

4% 5%
.

6% 14%
CDs .

8% 10%
, .

5% 3%
.

10 (27, 2008).

,
,
CDs
.
,
.
V1.1
15

11 (, 2008).

4.2
, 8% 10%
,
(
).
RSS ( 10). (blogs)
,

(news aggregators),

.
, ,
Web 2.0 multicast
:
(ebook readers) iPad Apple
.
,
,
. , (
& ) .
;
News Corporation Wall Street Journal
. freemium

, . Times
2011
. [...]

.

.
V1.1
16

i2010 2008,
( 12
13), 5% 3%
3 .
16-24 10% 9%, .

12 (27, 2008).

3 , 1/3
, .
(27% 25% ),
,
( ,
, ,
), 10-20% .
16-24
.



. ( )

.
(chats, internet telephony and videoconferencing, open source
applications and free content, web pages, radio and TV, blogs, user created content)
V1.1
17

, .

13 (, 2008).

,
() ,
(
)
.

V1.1
18

5.

2005-2008 ,

. (83%)
(28%) .
53% .

, / /
.
,
.

. ,
,
53% 24% .



. (42%) ,
. 21%
.
, chat
sites - ,
video.

27 ,
.

( ) (
40%
27 48% )
/. ,
,
.
video .
,
.

,
.

. 27
. double-play
-
,
.

,
.
,
.
V1.1
19

.
,
, 27
. (substitution
effect) .
,
.
12% 7%
, .
i2010
2008,
.
.
(. 10)
( web ), web
/ web video clips
( web ).
, , video
( ).

.
(55-74
), CDs
.

, .
,
,
.

.
,
() ,
(
)
.
,
.

,
, ,
, , .
16-24
,
.
,
.

, .
,
Appstore.
V1.1
20