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The reshaping of organisations towards flatter, more responsive network forms and the rise of relationship marketing are related, not as cause and effect, but as part of the same phenomena. There is now a growing consensus among marketing scholars that marketing's new remit extends well beyond the dyadic relationship between an organisation and its customers.
The reshaping of organisations towards flatter, more responsive network forms and the rise of relationship marketing are related, not as cause and effect, but as part of the same phenomena. There is now a growing consensus among marketing scholars that marketing's new remit extends well beyond the dyadic relationship between an organisation and its customers.
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The reshaping of organisations towards flatter, more responsive network forms and the rise of relationship marketing are related, not as cause and effect, but as part of the same phenomena. There is now a growing consensus among marketing scholars that marketing's new remit extends well beyond the dyadic relationship between an organisation and its customers.
Copyright:
Attribution Non-Commercial (BY-NC)
Verfügbare Formate
Als PDF, TXT herunterladen oder online auf Scribd lesen